Tag: technology

The Evolution of Event Management Companies.

Be it a star-studded wedding like Vik-Kat’s or an IPL game, there are no events that event management companies can not run beautifully. 

Event management firms organise functions or events such as annual meets, weddings, reunions, fundraisers, sports events and more.

Even if one individual owns the company, organising an event and pulling it off is a matter of teamwork and collaboration.

But with the pandemic here, did you ever wonder how these companies managed to stay in business?

Live-streaming concerts.

Event management companies during the pandemic

Like every other field, the event management industry fell short of business when COVID-19 hit the world. But as soon as the lockdown lifted, clients started approaching the firms again. 

If you take an example, pandemic weddings are a thing now in our country, the lavish events curated under the restrictions imposed by the government.

There are several events conducted online too.

According to Statista, the revenue of the organised events industry was estimated to be over 100 billion Indian rupees in the financial year 2021, up from around 66.1 billion rupees in the financial year 2018.

Maintain social distancing at events.

Current event management trends in India

Despite several events during the pandemic, the current situation forced the event management industry to move most of its operations online. 

Eventually, that led the companies to become a trendsetter in the industry.

Event management firms adopted a few methods like:

1. Live stream

Nowadays, live streaming is a common trend, especially at wedding functions. The reason behind this idea is to reach more audiences.

Since the number of guests is limited because of COVID protocols, YouTube or other streaming sites have made it easier for others to be a part of the function.

2. Engaging social media content

Like any other company, event management companies have also taken to social media platforms to promote their business. Posting fine pictures from the events one organised and updating current projects will engage the audience. The audience can even share the posts they like, leading to more views and reach for the firm.

3. Experimental Marketing

Experiment marketing is a concept that includes techniques like Virtual Reality, 360-degree photo experiences, projection mapping and more. A few event management companies adopted it to help give their clients an idea about the events they are planning by offering a virtual tour of the setup.

Event managements companies have taken to another level with their experimental marketing
Technology makes everything easier.

4. Specially designed mobile apps

These firms have designed apps that help clients connect with their event managers. Also, some apps help the client find their perfect venue for the event with a single tap. Thus, making the job easier for both the manager and the client.

Challenges faced by the event management companies

In this time of anticipation, there are barriers while planning an event.

1. Government protocols and health and safety

The event management team should make sure that they follow the rules set by the government that can change from time to time.

From the number of guests to event timing to social distancing, they must ensure that the team and the guests follow all the protocols.

2. Uncertainty of the future

The events that are already well-planned and arranged could get cancelled because of the rise in Covid cases, curfews and lockdown. The time and money invested could go to waste.

3. Getting acquainted with technology

Most of the operations have moved online ever since the pandemic hit us. So, it is important to keep up-to-date with technological aspects and the social media language that’s required for the business.

Events can be in the form of virtual conferences or zoom meetings too.
Virtual conferences are common now.

4. Day-to-day functions

To run an event, one has to pay for the vendors, caterers, photographers and more. With less cash inflow and the increase in the price of items and props, it’s challenging to pay the usual retailers. 

Future of the event management firms

The event management firms will keep growing despite the current situation. Also, people have changed and so have their lifestyles. One is likely to spend money even to organise an event at their home for their loved ones.

Now, since people are getting adapted to the fast-paced technology, it is possible to curate an event in many forms:

  • Zoom conferences
  • Virtual concerts
  • Hybrid events
  • Outdoor events
  • Small-scale live events

From adaptable planning to expecting anything, one can always devise a Plan B. Investing time and money in technology these days will only benefit the business, along with focusing on health and safety.

Event management companies should plan their events strategically.
Have strategic planning.

To look at the bright side, it will be an opportunity for the event organisers to expand their venue and audience via virtual events. It will be a great platform to showcase their hard work and creativity.

Button to explore courses.

Mass Communication Course: How To Choose The Right Path?

Do you want to create an impact in the world with your creative skills? Then the mass communication course is the right choice for you.

A mass communication course is always confused with journalism studies. In fact, mass communication is communicating a message to a large group of people through a medium like a newspaper, social networking, radio, advertisements, and more. Meanwhile, journalism is a subset.

Mass communication is a good option for those people with fine communication skills, creative skills, presentation skills, writing skills and observational skills.

Learn to convey your message to a huge audience.
Convey message to a mass population.

Scope of mass communication today

In recent years, the mass communication field has developed rapidly in terms of technology and innovation. With the increase in media companies and advertising agencies, there are various job opportunities.

According to an EY report, the Indian media and entertainment (M&E) sector stood at Rs. 1.38 trillion (US$19 billion) in 2020. It is projected to grow to Rs. 2.23 trillion (US$30.6 billion) by 2023 because of the acceleration of digital adoption among users across geographies.

Mass communication course topics are quite diverse. It covers a lot of components from short filmmaking to audio production and from journalism to Public Relations. Likewise, one can pursue their area of interest after their graduation.

You can be as creative as you wish at work. Choosing mass communication course can help you unleash your creativity.
Stay creative for life.

Eligibility and fee structure

A 12th graduate can apply for a diploma or an undergraduate course in mass communication. Furthermore, to apply for a master’s in mass communication, an undergraduate degree in any stream is a must.

Most of the intakes into the mass communication course are merit-based. Whereas, few universities like BHU, KIIT enrolls students based on the respective entrance test scores.

Moreover, the fees vary depending on the college one studies. In government institutes, the fee package can differ from 60,000 INR-1,10,000 INR. While in private institutes, it costs around 3 lakh for three years.

Top Institutes in mass communication

Graduating from a recognised university can land you in good companies with a decent starting salary. Some of the top institutes for mass communication courses in India are IIMC (Indian Institute of Mass Communication), SIMC (Symbiosis Institute of Media & Communication), UoH (University of Hyderabad) and XIC (Xavier Institute of Communications).

Another advantage of studying in a top university is that one gets world-class industrial exposure. Not only that, but few universities even facilitate student exchange programs.

Learn the right technique and method through mass communication subjects to showcase your work.
Present your work to the world.

Online mass communication course

With technology making it easy for all, many prefer to learn from online platforms. Especially during the lockdown, both the students and the professionals have explored options online to learn alternative courses.

Although online mass communication courses are rare in India, there are courses related to mass communication available on online educational platforms. MyCaptain is one such platform where you can focus on specific subjects like Short Film Making, Music Production, Advertising, Journalism and Media Studies and more.

The price range of online courses varies from 1500 INR to 50,000 INR. Moreover, you can complete an online course in a short period.

Pros and cons of mass communication

As one of the most emerging courses, mass communication has its own set of benefits and hindrances.


  • It is a creative field where you can explore your true potential with no limit. 
  • If you work hard and your creation gets recognised, it fetches you fame and money.
  • Working in such an industry can connect you to business people, film stars, politicians, and more.
  • You get to travel often and meet new people.
One will have the opportunity to interact with famous personalities in this field.
Interview famous people.


  • It is not a 9-5 job. You have to work at irregular timings.
  • If you want to stay at the top of the industry, work hard for it.
  • You will always need strong passion and determination in the field, as you will face new challenges every day.

Future prospects

The media and entertainment industry encountered a major change with the rise of digital and OTT markets. In addition to this, the revenues shot up with the rise of media conglomerates like Disney+ Hotstar, Sony Entertainment Television.

Mass communication graduates get hired in media houses, magazines, newspapers, PR agencies and more. One can also apply for job roles like Content Writer, Blogger, Social Media Manager, TV Anchor, etc.

According to Glassdoor, a fresher can earn 2 lakh – 3 lakh per annum. Besides, graduates from reputed universities will receive a good salary package. A few companies that hire mass communication graduates in India are Times of India Publication Group, Viacom, All India Radio, BBC, NDTV Network.

Present yourself to the world with your skills.
Leave an impression on the audience.

Undoubtedly, mass communication is an interesting field for those who like challenges and innovation at work. 

So, let’s work towards creating a revolution and see the change that we wish to see!

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