Tag: Colour

Understanding Graphic Design Course Basics.

– What is Graphic Design

We all know that graphic design course has been trending for a few years now.

But what exactly is graphic design? And can just about anyone pursue a career in it? Let’s figure it out.

Graphic design is a structured form of design that helps a user achieve a particular goal through visual communication techniques.

There are three responses to a piece of design — yes, no, and WOW! Wow is the one to aim for.

Milton Glaser
Gray Laptop Computer Turned-on

– Why become a graphic designer

If you are a creative and organized individual, a career in graphic design might be ideal as it requires imagination and organizational skills. A graphic designer’s life is full of everyday challenges about how to express a creative brief through design.

You can choose between working full-time with a company or freelancing, which gives you the flexibility to choose your clients and your working hours (albeit only sometimes!). And once you find what works for you, you will eventually be more productive and be able to harvest the benefits of working for yourself.

The demand for graphic designers is also increasing by the day. In fact, the graphic designing field is expected to grow by over 10% in the next 5 years. This is good news for those entering the field. Even though there is a lot of competition, almost every company nowadays needs an in-house design team.

– How to become a graphic designer

You do not need a formal education to become a graphic designer, although you do need to have a solid understanding of the fundamentals of the field.

In creative domains like this, a portfolio holds more value than a degree. You could try doing a part-time diploma or even a certificate course. They give you the benefit of a cohesive learning experience, with all material in one place.

Some graphic design courses include tasks or projects that you can complete to get a practical, first-hand experience of the design field and the different applications involved. A few courses even offer internships or jobs, so you can apply your theoretical know-how directly with a company or client.

– Required Skills

Analytical skills- Graphic designers should be able to perceive their work from the client’s point of view to ensure the desired message is being conveyed.

Computer skills– Most graphic designers use specialized graphic design software like Adobe Photoshop, Adobe Illustrator or Figma to create their designs.

Creativity- Graphic designers should be able to think of unique ways of communicating their design brief to their consumers.

Time-management- Graphic designers, especially those who are freelancers, often have to work on multiple projects at the same time, each with a different deadline.

-Understand the principles of design

You need to keep an eye out for design details that both improve your work and also impair it. It goes without saying that there are a lot of intricacies in the course of graphic design, but these basic principles should help you get started with creating all kinds of graphics- whether they are logos, app designs, banners, advertisements, or web content.

  1. Contrast– Contrast is an important design principle, as it lets you emphasize the most important aspect of a design. High contrast, whether in terms of colour (black and white), font (traditional and modern), or weight (thick and thin), can help guide the viewer’s eye to the most important part of the design first.
pigeon flying on air

2. Balance– Balance lends stability and structure to a design. This doesn’t mean that all your elements have to be the same size or completely symmetrical, but that your design should be comprehensible to the viewer. Every element that forms your design (text boxes, images, and shapes) has a visual weight of its own, so it’s important to be familiar with them as you create. Now, symmetric balance means that the weight of the elements is evenly distributed on each side, whereas asymmetric balance uses colour, scale and contrast to achieve a flow in design.

3. Alignment– Alignment helps create a pleasing visual structure and flow to your design. It creates a seamless visual connection and gives an orderly appearance to the design elements. Left, right and center are the most common styles of alignment, but you could also align elements with other elements in your design.

4. Hierarchy– Visual hierarchy refers to the weightage being given to different aspects of design. For example, if you want to emphasize a particular heading, you could increase its font size or use a different, bolder style to highlight it. You may also place it higher than other elements in the design, giving it more focus and adding to the visual weight it carries, thus giving it a higher place in the visual hierarchy.

5. Repetition– Repetition is a fundamental design element, especially when it comes to creating cohesive designs, as in the case of branding. Consistency in the use of elements such as brand colours, fonts and illustration styles, help people recognize the brand.

6. Proximity- Proximity helps create organization on a design, grouping together similar or related elements to form a relationship between them. It is used such that bringing together similar elements helps declutter and organize the entire design. Proximity is usually employed in menus, lists and grids.

7. Colour- Colour is one of the most important principles of design, as it is a very obvious visual element. Colours can help you communicate feelings and emotions without the use of a single word, alluding to the adage- a picture is worth a thousand words. Understanding the basics of colour theory helps you use colour to your advantage. For example, yellow is considered a warm colour and is associated with energy and happiness, whereas blue is a colour that tends to make people feel calm and trusting- that is why a majority of logos are blue in colour. Another important use is brand colours. Defining how each colour is used can help create consistency within your work and improve the overall brand image.

8. Space- Aside from the part of the design you are filling in with text and images, there is some empty space wherein no elements have been placed. This white space, otherwise known as negative space, creates shapes and can help highlight the most important parts of your design. Negative space is used extensively in logos.

9. Typography- Typography is a principle of design that deals with arranging a message in a legible and aesthetically-pleasing composition. It is different from calligraphy or lettering in that in typography, we use pre-existing typefaces. Typography helps create visual consistency and harmony in a design, whether it is on a poster or a website.

– How to create a design portfolio

Your portfolio should contain written and visual overviews of projects and significant pieces that you’ve been involved with. It should also include an insight into skills you have, methods you’ve used, and the impact of your work, along with any relevant outcomes and/or lessons you’ve learned.

Here are a few tips that can help you build a graphic design portfolio:

  • Choose only the best of your creations. You might want to showcase all your work, right from when you started, but that isn’t such a good idea because potential clients or companies really only care about your best work.
  • If you have worked for any client in the past,or if you have done a professional case study for a brand, be sure to add that to your portfolio as well.
  • Describe the creative thought process behind your work, so it may be clearer to someone who isn’t a designer.

– Applications of Graphic Design

Graphic design is used in various functions. Some of its applications are:

  • Complete branding
  • Packaging (anything from food wrappers to appliances)
  • Print media (books, magazines, newspapers, flyers and hoardings)
  • Online art (websites and banners)
  • Apparel design (t-shirts, tote bags)
  • Album covers, film and television graphics

– MyCaptain’s Graphic Design Course

MyCaptain offers a course on Graphic Design wherein the learners not only understand the basics of design and work with different tools like Adobe Illustrator, but also practically apply their theoretical know-how and build their first portfolio.

After the 4-week LIVE course, learners can also get internship opportunities in the field.

77 percent of the learners who took up the Graphic Design course have said that it has helped them and they are likely to recommend this course to a friend or colleague.

– Future scope in the field

The employment of graphic designers is projected to grow by 5 percent through the course of 5 years, that is, up to 2026. In fact, the employment of graphic designers particularly in computer systems design and related services is projected to grow 20 percent.

Companies are continuing to increase their digital presence, requiring graphic designers to help create visually appealing and effective layouts of websites.

Graphic designers need to keep up to date with the latest software and computer technologies in order to remain competitive.

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Colour Psychology: How Brands Choose Colours.

All of us would have a colour which we prefer. For example, if you open your wardrobe, maybe you can see a rack of clothes in shades of black because that’s what catches your attention every time you shop. Sometimes you look at the blue sky because it’s calming and that’s how colour psychology works.

What is colour psychology?

Colour psychology is the study of colours in relation to human behaviour. It aims to determine how colour affects our day-to-day decisions while choosing a product or a brand.

The meaning behind each colour affects our selection of colours. The choice can also vary depending on our geographical location, upbringing, cultural differences and more.

Choose a colour that makes you feel good.
A peaceful mind is essential.

Importance of colour psychology in marketing

Each colour has a meaning behind it. It evokes feelings among the people. A brand is all about connecting with its customers. So the brand colour plays a major role in customer attention.

As a creator, it is important to know colour psychology. It helps you to design the exact brand colour that helps to convey your brand message. 

If the design has no meaningful backstory, it will be hard to acquire customers as they won’t understand the purpose. The right choice of colours can help a customer decide what they want.

Each colour represents different emotions.
Different shades of colour.

The meaning behind each colour

Different colours have different meanings. Warm colours like red, orange, yellow evoke emotions that range from warmth to anger. While, cool colours like green, blue, purple can bring calmness and also a sense of dignity to the picture.

Red

In colour psychology, red is the most intense colour. The colour stands for energy, love, passion and danger. Visually, the colour improves metabolism, respiration rate, and raises blood pressure.

You can notice how most of the call-to-action buttons are in red. The motive behind the logo colour of Youtube and Netflix is mainly to bring excitement to the viewers. This strategy makes them want to use the app.

Coca Cola’s iconic red.

Orange

Orange represents creativity, self-confidence and youth. The colour radiates warmth and happiness. It is a colour that can guide the mind and vitality, given its obvious link to oranges and vitamin C.

The logo of the Nickelodeon channel for children is orange which promotes creativity and energy. The colour is used in the logos to create a friendly environment.

Unleash the creativity in you.
Hit the refresh button.

Yellow

Yellow revolves around happiness, positivity and hope. Sun, smiley faces and sunflowers are all yellow in colour. But too much yellow can pose as a warning sign and also create anxiety.

IKEA, one of the best home furniture companies in the world has yellow in its logo. The whole idea of IKEA is to make their customers happy with the furniture they sell. A new house or moving homes can be a milestone for a customer. Thus, buying new furniture can bring a new change to their lives.

Yellow is a colour that defines happiness.
Find happiness in little things.

Green

Green is associated with nature, balance and growth. Dark green represents money which symbolizes prosperity and stability.

Green creates a visual balance hence creating a soothing effect on the viewers. Popular brands like Spotify and Starbucks use green in their logo. Also, greenlight in traffic is a symbol of going ahead in our journey.

Use green colours to bring a soothing effect.
See, eat and talk green.

Blue

This colour represents serenity and professionalism. Blue ties with sea and sky that are calming in nature. But at the same time, it is the go-to colour for most of the top companies.

Companies like LinkedIn, HP, Visa use blue in their logo for the professional touch. Another social media networking site like Facebook has blue in its logo too. There is an interesting fact behind this – Facebook founder Mark Zuckerberg is red-green colour blind and blue is the most vivid colour he can see.

Blue is a soothing colour to watch.
The shades of blue.

Purple

Purple defines imagination, mystery and spirituality. It is also an introspective tone, that helps us to connect with deeper thoughts. Purple can be related to fantasy and easily attract highly creative people.

Adding too much purple can knock off the visual balance. Hence adding its hints to the logo and website will help tone down the dominant factor.

Yahoo has a purple logo which is designed with a matching font so that it doesn’t overpower the whole design

Black

Black is the all-time classic colour. It defines sophistication and elegance. A touch of black colour can make the design look bold, mysterious and powerful. It can also depict sadness and anger.

Black is a popular colour for text which helps in enhancing readability. Most of the luxurious brands prefer black and white logos as it makes them intimidating and expensive.

The Black Queen chess piece is the most powerful one here in the picture like the colour black.
Powerful as a queen.

White

White represents simplicity, goodness and minimalism. It also symbolizes sterility and cold. Using white in design and building interiors can visually bring a minimalistic aesthetic look.

Using white space in designs can tell us a lot about the design. It can create a modern and classic touch. Apple is a huge example when it comes to advertising and packaging. It shows us how a white can be simple and minimalistic yet powerful.

Minimal and aesthetic.

So, while designing your brand, choose the colours which you think represent you and how it will affect your customers.

Remember how you perceive the meaning of colour can depend on your personal experience and background. Therefore it can differ from others.

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