Do you want to create an impact in the world with your creative skills? Then the mass communication course is the right choice for you.
A mass communication course is always confused with journalism studies. In fact, mass communication is communicating a message to a large group of people through a medium like a newspaper, social networking, radio, advertisements, and more. Meanwhile, journalism is a subset.
Mass communication is a good option for those people with fine communication skills, creative skills, presentation skills, writing skills and observational skills.
Scope of mass communication today
In recent years, the mass communication field has developed rapidly in terms of technology and innovation. With the increase in media companies and advertising agencies, there are various job opportunities.
According to an EY report, the Indian media and entertainment (M&E) sector stood at Rs. 1.38 trillion (US$19 billion) in 2020. It is projected to grow to Rs. 2.23 trillion (US$30.6 billion) by 2023 because of the acceleration of digital adoption among users across geographies.
Mass communication course topics are quite diverse. It covers a lot of components from short filmmaking to audio production and from journalism to Public Relations. Likewise, one can pursue their area of interest after their graduation.
Eligibility and fee structure
A 12th graduate can apply for a diploma or an undergraduate course in mass communication. Furthermore, to apply for a master’s in mass communication, an undergraduate degree in any stream is a must.
Moreover, the fees vary depending on the college one studies. In government institutes, the fee package can differ from 60,000 INR-1,10,000 INR. While in private institutes, it costs around 3 lakh for three years.
Top Institutes in mass communication
Graduating from a recognised university can land you in good companies with a decent starting salary. Some of the top institutes for mass communication courses in India are IIMC (Indian Institute of Mass Communication), SIMC (Symbiosis Institute of Media & Communication), UoH (University of Hyderabad) and XIC (Xavier Institute of Communications).
Another advantage of studying in a top university is that one gets world-class industrial exposure. Not only that, but few universities even facilitate student exchange programs.
Online mass communication course
With technology making it easy for all, many prefer to learn from online platforms. Especially during the lockdown, both the students and the professionals have explored options online to learn alternative courses.
Although online mass communication courses are rare in India, there are courses related to mass communication available on online educational platforms. MyCaptain is one such platform where you can focus on specific subjects like Short Film Making, Music Production, Advertising, Journalism and Media Studies and more.
The price range of online courses varies from 1500 INR to 50,000 INR. Moreover, you can complete an online course in a short period.
Pros and cons of mass communication
As one of the most emerging courses, mass communication has its own set of benefits and hindrances.
- It is a creative field where you can explore your true potential with no limit.
- If you work hard and your creation gets recognised, it fetches you fame and money.
- Working in such an industry can connect you to business people, film stars, politicians, and more.
- You get to travel often and meet new people.
- It is not a 9-5 job. You have to work at irregular timings.
- If you want to stay at the top of the industry, work hard for it.
- You will always need strong passion and determination in the field, as you will face new challenges every day.
The media and entertainment industry encountered a major change with the rise of digital and OTT markets. In addition to this, the revenues shot up with the rise of media conglomerates like Disney+ Hotstar, Sony Entertainment Television.
Mass communication graduates get hired in media houses, magazines, newspapers, PR agencies and more. One can also apply for job roles like Content Writer, Blogger, Social Media Manager, TV Anchor, etc.
According to Glassdoor, a fresher can earn 2 lakh – 3 lakh per annum. Besides, graduates from reputed universities will receive a good salary package. A few companies that hire mass communication graduates in India are Times of India Publication Group, Viacom, All India Radio, BBC, NDTV Network.
Undoubtedly, mass communication is an interesting field for those who like challenges and innovation at work.
So, let’s work towards creating a revolution and see the change that we wish to see!