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Mass Communication Course: How To Choose The Right Path?

Do you want to create an impact in the world with your creative skills? Then the mass communication course is the right choice for you.

A mass communication course is always confused with journalism studies. In fact, mass communication is communicating a message to a large group of people through a medium like a newspaper, social networking, radio, advertisements, and more. Meanwhile, journalism is a subset.

Mass communication is a good option for those people with fine communication skills, creative skills, presentation skills, writing skills and observational skills.

Learn to convey your message to a huge audience.
Convey message to a mass population.

Scope of mass communication today

In recent years, the mass communication field has developed rapidly in terms of technology and innovation. With the increase in media companies and advertising agencies, there are various job opportunities.

According to an EY report, the Indian media and entertainment (M&E) sector stood at Rs. 1.38 trillion (US$19 billion) in 2020. It is projected to grow to Rs. 2.23 trillion (US$30.6 billion) by 2023 because of the acceleration of digital adoption among users across geographies.

Mass communication course topics are quite diverse. It covers a lot of components from short filmmaking to audio production and from journalism to Public Relations. Likewise, one can pursue their area of interest after their graduation.

You can be as creative as you wish at work. Choosing mass communication course can help you unleash your creativity.
Stay creative for life.

Eligibility and fee structure

A 12th graduate can apply for a diploma or an undergraduate course in mass communication. Furthermore, to apply for a master’s in mass communication, an undergraduate degree in any stream is a must.

Most of the intakes into the mass communication course are merit-based. Whereas, few universities like BHU, KIIT enrolls students based on the respective entrance test scores.

Moreover, the fees vary depending on the college one studies. In government institutes, the fee package can differ from 60,000 INR-1,10,000 INR. While in private institutes, it costs around 3 lakh for three years.

Top Institutes in mass communication

Graduating from a recognised university can land you in good companies with a decent starting salary. Some of the top institutes for mass communication courses in India are IIMC (Indian Institute of Mass Communication), SIMC (Symbiosis Institute of Media & Communication), UoH (University of Hyderabad) and XIC (Xavier Institute of Communications).

Another advantage of studying in a top university is that one gets world-class industrial exposure. Not only that, but few universities even facilitate student exchange programs.

Learn the right technique and method through mass communication subjects to showcase your work.
Present your work to the world.

Online mass communication course

With technology making it easy for all, many prefer to learn from online platforms. Especially during the lockdown, both the students and the professionals have explored options online to learn alternative courses.

Although online mass communication courses are rare in India, there are courses related to mass communication available on online educational platforms. MyCaptain is one such platform where you can focus on specific subjects like Short Film Making, Music Production, Advertising, Journalism and Media Studies and more.

The price range of online courses varies from 1500 INR to 50,000 INR. Moreover, you can complete an online course in a short period.

Pros and cons of mass communication

As one of the most emerging courses, mass communication has its own set of benefits and hindrances.

Pros:

  • It is a creative field where you can explore your true potential with no limit. 
  • If you work hard and your creation gets recognised, it fetches you fame and money.
  • Working in such an industry can connect you to business people, film stars, politicians, and more.
  • You get to travel often and meet new people.
One will have the opportunity to interact with famous personalities in this field.
Interview famous people.

Cons:

  • It is not a 9-5 job. You have to work at irregular timings.
  • If you want to stay at the top of the industry, work hard for it.
  • You will always need strong passion and determination in the field, as you will face new challenges every day.

Future prospects

The media and entertainment industry encountered a major change with the rise of digital and OTT markets. In addition to this, the revenues shot up with the rise of media conglomerates like Disney+ Hotstar, Sony Entertainment Television.

Mass communication graduates get hired in media houses, magazines, newspapers, PR agencies and more. One can also apply for job roles like Content Writer, Blogger, Social Media Manager, TV Anchor, etc.

According to Glassdoor, a fresher can earn 2 lakh – 3 lakh per annum. Besides, graduates from reputed universities will receive a good salary package. A few companies that hire mass communication graduates in India are Times of India Publication Group, Viacom, All India Radio, BBC, NDTV Network.

Present yourself to the world with your skills.
Leave an impression on the audience.

Undoubtedly, mass communication is an interesting field for those who like challenges and innovation at work. 

So, let’s work towards creating a revolution and see the change that we wish to see!

How to Benefit From Soft Skills Training?

For some, leadership skills don’t come naturally, and that’s where you need soft skills training. Here is an example that gives you a better idea of how soft skills are relevant to what you do.

From hosting her talk shows to inspiring millions, Oprah Winfrey is one among us who used her skills to bring attention to social issues. Her opening speech at the 75th Golden Globe Awards made people call her to run for President of the United States in 2020. 

Her ability to communicate effectively and her empathy towards others makes her the successful and powerful woman she is. And these are two of the essential skills one requires in their life, which are called soft skills.

Soft skills are the non-technical skills that relate to how you act. It includes how you interact with others, how you manage your work, and how you solve problems.

Explore what you got through soft skills training.
Explore your potential.

Why do we need soft skills training?

In this generation, face-to-face communication does not last long. Almost all the communication happens through smartphones, hence creating neglect in developing soft skills.

A person with good soft skills sets apart others. Be it your personal or professional life, an overall impression is created based on how you react to each situation.

Places where you can apply your soft skills are,

  • Restaurants: Be polite to the staff and acknowledge them for their service rather than treating them harshly.
  • Job interviews: To test your soft skills, the interview panel assigns you a few real-life tasks, where they evaluate you based on your performance.
  • Workplace: There will be times when you have to lead a team or make a crucial decision. That tests your leadership or decision-making skills.

If you are finding it hard to develop soft skills at school or work, then opting for soft skills training is a brilliant choice.

Knowing how to speak in public places is a soft skill.
Be polite.

Types of soft skills

According to LinkedIn’s 2019 Global Talent Trends survey, ninety-two percent said soft skills matter as much or more than hard skills, and 80% said soft skills are increasingly significant to organisational success.

Soft skills, commonly known as “people skills”, include aspects such as:

1. Communication 

Communication is successful when the message you are trying to convey is clear to the receiver. Be it an oral or written form of communication, make it precise and to the point.

Communicate effectively.

2. Confidence 

Always speak and act confidently in any situation. Your confidence in your communication can tell a lot about you. The first step is to believe in yourself.

3. Empathy 

Empathy is the ability to understand and share the feelings of each other. For example, your friend was not able to win the match and she was sad. Seeing her, you also feel sad (even though you aren’t affected by her not winning the match). Sharing her sadness is empathy.

4. Punctuality 

 Punctuality is important everywhere. Be it showing up in the office or submitting the projects on time.

Time once wasted cannot be retrieved.

5. Problem Solving 

Problem-solving skills help you determine why an issue is happening and how to resolve that issue. It’s one of the key skills that employees require.

6. Leadership 

It is the act of leading a team and being a good leader. A true leader identifies the strengths and weaknesses of their team members.

Leadership is a soft skill that is required everywhere.
Lead your team to achieve the goal.

When it comes to bad hires, 89% said they typically lack soft skills. So, we need soft skills training to improve our interpersonal skills.

Benefits of soft skills training

Soft skill training helps you to add and improve more skills.
Add new skills to your skill-set.

The earlier we focus on our soft skills, the better it is. Soft skills are strengthened through one’s experiences and journey as a student and a working professional. 

1. Students 

  • A student can learn several things if we let them grow and create a safe space to ask their questions. This way, the curiosity and the thirst to learn never die in them.
  • Time management is essential throughout life. For instance, students will have to juggle their studies and projects or finish competitive exams on time. They must know the value of time and the meaning of punctuality, especially when they work. 
  • Nurture the analytical thinking in students so that it prepares them to step into the actual world. Create a platform that helps to grow their interests.

2. Personal life 

  • Learn to communicate throughout your life. Good communication can harness good relations. Always communicate truthfully and respectfully.
  • If one can adapt to the changes happening around them, they will adjust to their expectations and cope with these changes in life and work far better.
  • How we handle our own emotions and relate to that of others is a critical aspect of how we navigate the world. This personal soft skill plays a major role in leadership or teamwork.

3. Office

A positive attitude creates a good atmosphere.
  • Training the employees on conflict resolution can improve customer service. Eventually, the employee will be able to quickly identify the problem, study it and provide a solution to the customer.
  • Focusing on improving employee soft skills can increase the retention of employees. This way, the company can save hire costs.
  • Learning how to take feedback professionally is important. Respect the feedback and seek solutions to improve. Maintaining a positive attitude is essential to you and your team members.

Online soft skills training courses

With the rise of technology, online courses are booming because of the convenience it provides. It is flexible, well-designed and cost-effective.

In fact, COVID-19 resulted in the rise of enrollment in soft skills training courses. Students and professionals felt the need to improve their soft skills to add value to their resumes or skill-set.

MyCaptain is one such platform that offers a course on business communication that helps you to up your skill game at your workplace. With lifetime access to the course content, you get to interact with an experienced mentor and learn effectively. The price range of online courses varies from 500 INR to 50,000 INR.

Online v/s offline soft skills training

  1. Offline courses are the active method of learning where the students can directly communicate with their mentor. While online courses can delay the communication flow when there are network issues.
  1. Online training courses are much affordable compared to offline training courses, where you can learn from the comforts of home.
  1. It is easy to find many online skills training courses around us in contrast with a lesser number of offline skills training courses.
  1. Online courses provide the personalisation of content while students in an offline batch get personal attention.
Soft skills training helps you to grow.
Believe in yourself.

Clearly, all of the most in-demand soft skills can be trained and developed. Either through offline or online training.

The problem is that many people still think of these types of skills as innate qualities rather than something that can be learned. 

As Winston Churchill said, “Attitude is a little thing that makes a big difference”, a small change in how you perceive the soft skills can bring a huge difference in the organisation as well as your life. 

Explore 35+different skills.

A Guide to the Stock Market Basics.

If the stock market basics confuse you, you are not the only one.

Most people are either scared or don’t know how to start investing in the stock market.

Yes, the risk may be high but the reward can be pretty great.

Individuals with very little experience in investing are scared off by stories of investors losing 50% or more of what they put in.

But with the right tips and skills on your side, you may just reap the reward you sow.

What is the stock market?

The stock market lets buyers and sellers negotiate prices and make trades.

A stock market is a place for investors to connect with each other and buy and sell shares of ownership in a company.

It works through a network of exchanges such as the New York Stock Exchange or Bombay Stock Exchange, where companies can list shares of their stock on an exchange through a process called an initial public offering or IPO.

What are shares? 

In simple terms, a share indicates a percentage of ownership in a company or a financial asset.

Investors who hold shares are known as shareholders.

They stand to benefit in the event of a company’s profits and also take their share in the company’s losses.

Why companies need shares.

Companies issue shares to raise money from investors who invest their money.

When a company is starting, scaling up or expanding its business, it will require more capital.

During such times, a company can offer a certain number of shares based on its market value that investors can buy.

Since investors will be paying the company money, in return, they will be part owners.

These are just some of the stock market basics for beginners to understand because it is important to know why companies need shares at all.

What is a stock?

A stock is a financial instrument that represents ownership in a company or corporation and a proportionate claim on what it owns and generates.

Stock ownership means that the shareholder that owns 100,000 shares of a company with a million outstanding shares would have a 10% ownership stake in it.

Most companies have outstanding shares in the millions or billions.

Types of stock.

There are two main types of stocks: common stock and preferred stock.

While there are two main types of stock,

  • Common shares.
  • Preferred shares.

the term equities are synonymous with common shares, as their market value and trading volumes are larger than that of preferred shares.

What is the difference between stock and share? 

‘Stocks’ and ‘shares’ are terms that every investor must understand before starting their investing journey.

The terms are often interchangeably used, but many people don’t realise that there is a slight difference between stock and share.

It is true that they denote the same thing, that is an individual’s ownership in a public company.

However, while the term ‘stock’ refers to part-ownership in one or more companies, the term ‘share’ has a more specific meaning.

‘Share’ refers to the unit of ownership in a single company.

What is a stock exchange?

A stock exchange is a marketplace, where financial securities issued by companies are bought and sold.

Stock exchanges are secondary markets where existing shareholders transact with potential buyers.

It is important to understand that corporations listed on stock markets don’t buy and sell their own shares on a regular basis.

They might engage in stock buybacks or issue new shares but they are not day-to-day operations and often occur outside of the exchange.

So when you buy a share of stock on the stock market, you are not buying it from the company, but from some other existing shareholder.

Likewise, when you sell your shares, you don’t sell them back to the company rather you sell them to some other investor.

Pros and cons of investing in the stock market 

Studies have shown that, over long periods of time, stocks can generate investment returns that are higher than those from other asset classes.

Stock returns arise from capital gains and dividends.

Capital gains happen when you sell a stock at a higher price than the price at which you purchased it.

A dividend is the share of profit that a company distributes to its shareholders.

Dividends have contributed to nearly one-third of total equity return since 1956, while capital gains have contributed two-thirds.

What are stock market courses?

The courses are a detailed overview of investing.

Stock market courses will not only give you insight into the stock market but can also help you start exploring investing by mock trading.

There are many institutions offering stock market courses in India. Some even provide a comprehensive learning experience for investors with not much prior knowledge.

Those who want to learn more about stock market trading or wish to upgrade skills should always look out for good share trading classes.

Platforms like MyCaptain provide the people interested with easy to understand and well-taught courses that can help them achieve the goals they want.

The main significance is to choose the best course depending on what you’re expecting.

How to start investing in stocks? 

Once you’ve learnt the stock market basics, try online demo or mock trading websites or apps.

You start by opening an account that is linked with a pre-existing bank account to carry out transactions smoothly.

Sign in and pick a stock that you want to invest in. 

Purchase the stock at its listed price and specify the number of units.

Once a seller reciprocates, your purchase order will get executed. Post completion of the transaction, your bank account will get debited with the required amount.

Key Takeaways 

Investing is a risky business.
  • Share prices get set by supply and demand when buyers and sellers place orders.
  • Both individual and institutional investors can come together on stock exchanges to buy and sell shares in public venues.
  • Listing on exchanges provide companies with liquidity as well as the ability to raise capital.
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Fashion Design Courses: Everything You Need To Know

From Sabyasachi to Versace, every designer has a unique style that makes them stand out from the rest. If you are dreaming of owning a label someday, there are many fashion design courses around you to help you pursue your passion.

Fashion design is the art of designing clothing and other fashion accessories which are aesthetically and visually pleasing. It is considered one of the most glamorous jobs in the world.

A fashion design course helps you to learn the fundamentals of fashion designing, from basics to advanced. These courses; help a student to learn the artwork behind some of the masterpieces of the world’s top designers and practically enable them to prepare for the fashion industry.

Explore the world of fashion designing if you have a knack for details and creativity.
Sketch your way into fashion.

Scope of fashion design courses

The fashion industry is steadily growing, and the opportunities it offers are infinite. With the globalization and rise of e-commerce business, anybody around the world can get their hands on global trends.

According to Statista, the market value of textile and apparel across India in 2020 was 106 billion U.S. dollars. And this value was estimated to reach 190 billion U.S. dollars by 2026.

The advantage of being in this field is that the scope is not just restricted to a country. But, one can pursue their fashion journey abroad with the years of experience and talent they have.

Showcase your work to the world.

How to apply for the course?

Any 12th graduate in the science/arts/commerce stream can apply for the undergraduate course in fashion designing. To meet the eligibility criteria for a postgraduate program in fashion design, one should have a bachelor’s degree in fashion design. Students can also apply for one-year diploma courses after 10th grade.

To enroll in one of the top institutes of the country, one has to clear the entrance test of the respective institute. Some of the best institutes in the country are the National Institute of Fashion Technology (NIFT), National Institute of Design (NID)Pearl Academy, Symbiosis Institute of Design. These institutes conduct entrance examinations every year where thousands of young aspirants appear for the exams.

The total course fee varies from 4.5 lakhs to 20 lakhs. Merit-based scholarships are offered to students upto 4-6 lakhs in NIFT.

Doing a research on your potential course is significant.
Do proper research before applying for any course.

The rise in online fashion design courses

Online fashion designing courses are self-paced, and you can attend from the comforts of home. Such courses teach you from basics to advanced level in lesser time with lesser fee.

During the pandemic, there was a rise in enrollment in online fashion design courses. Students and working professionals have started focusing on honing their skills through these online courses. The Net Promoter Score (NPS) for the fashion design course at MyCaptain has been 80 constantly.

With direct exposure from fashion experts and a specially curated curriculum, one can explore the industry and begin their career in fashion. Anybody without a degree in fashion can also enroll in one of the fashion design courses online.

Learn online fashion design course from home.
Learn remotely.

Offline v/s online fashion design courses

You can learn online fashion design courses with all the materials and guidance from any part of the world.
There is no limit to what you can learn.

1. Admission procedure

When joining an institute, one has to go through many stages like filling the application form, clearing the entrance test, waiting for results and more. Meanwhile, the online courses require only your general information, and you can make the payment online.

2. Cost and duration

Getting a degree from top institutes takes 3-4 years at a higher fee while you can get the course completion certificate online by spending less money and time. Online fashion design courses can range from 2500 INR to 50,000 INR.

3. Communication

There is direct contact between the student and the mentor, while there can be a delay in their communication in the online mode of teaching.

4. Accessibility

There is no limit to the accessibility of study materials in online courses while it’s time-consuming to get all the materials in one place when you are studying offline.

Both online and offline courses provide a wide variety of options and opportunities in professional paths. One can start as a trainee or become an entrepreneur to turn their dream into reality.

Career Opportunities

Fashion design is one of the highest-paying industries and every day it keeps expanding to newer horizons. Hence, a career in fashion design is very diverse and challenging. 

On completing your course, you can work at different job profiles in fashion houses, E-commerce fashion companies, fashion magazines, or become an entrepreneur by opening up your own boutique or starting a fashion blog. 

Check out some of the interesting careers below that you can opt for once you complete the course.

1. Fashion designer

A fashion designer does not need an introduction. They can create a revolution with their vision and ideas. They take care of everything, from sketching to choosing patterns to styling and executing them.

As a fashion designer, you can experiment with different colours and patterns.
Materials and patterns.

2. Stylist

A stylist’s job profile is pretty glam and challenging at the same time. Stylists use their talents and ideas to style a person according to their taste, preferences, and body type. A stylist takes care of the overall look of a person from top to bottom, including the makeup.

3. Creative director

They are the brains behind beautiful magazine campaigns. A creative director takes the lead in planning the visuals to communicate them with different departments like art, costume, camera, PR. They should have a strong background in design direction and management.

Use your ideas to create a change in the world through fashion.
Make a change.

4. Buyer

A fashion buyer collaborates with brands and decides which all items of clothing and accessories are appealing to their store or clients. They directly work with the merchandisers, brand manufacturers and have contacts with people from the fashion industry.

5. Influencer

With the popularity of social media rising, influencers are also using such platforms to create their fashion content, present it to the world and inspire others. Popular influencers get to collaborate with brands and be part of their campaign.

Turn your passion into a profession.

With opportunities arising every day, the fashion industry is opening up the path for many fashion aspirants. Choosing the right course can help you decide whether you want to pursue your career in the same field or not.

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Career options that you didn’t know existed.

When entering the job market, most people end up considering more traditional career options such as teacher, doctor, police officer and lawyer normally.

But there are many careers options that you might not know about.

Some of which you might even be qualified for based on your degree, skills or areas of interest.

Why is it important to know about different career options?

to know the importance of different career options.
Start your career right by doing your research.

While you are starting out, it’s important to research different options so that you have more things to choose from.

Choosing a career is one of the most important decisions any of us have to make in our lives but it is about so much more than deciding what you will do to make a living.

It’s something that you will have to enjoy doing, day in and day out.

Some people just know what they want to do, while the rest of us are left confused.

Many don’t put a lot of effort into choosing their careers or they pick them for the wrong reasons. 

Some choose careers that seem secure or pay well. Others choose jobs that make them happy.

The best way to make sure that you don’t end up unhappy with the choices you’ve made is to have a well-thought-out plan.

Career options that you probably didn’t know existed.

1. Chief Listening Officer

Listening is a job skill now.

Being a good listener is a job skill now.

As a chief listening officer, you scan different social media sites for feedback, tips, complaints and ideas about the company.

You will then have to direct what you find to the correct teams.

For example, a customer tweets something negative, flag it to the customer service team for a follow-up.

2. Heritage Officer

A heritage officer educates the public about the importance of a historic place or landscape.

The responsibilities of a heritage officer can include talks and tours, leading events, answering questions, organizing the archives and developing new conservation policies.

A person with a background in history is the perfect fit for the job.

3. Food Stylist

Food stylists make food look better than they do in real life.

If you’ve ever wondered why food always looks better in commercials?

It’s probably because there was a food stylist behind that shot.

They use colour, shape and texture to make the food look as good as possible for restaurants, magazines, photographers, caterers and other companies.

Most food stylists have a culinary arts degree.

4. Flavour Technologist

A flavour technologist is the person responsible for making the coffee ice cream that most of us love taste like coffee.

As a flavour technologist, you can help develop and manufacture the flavouring used in the various food and drink products in our daily life.

They conduct experiments, produce samples and come up with processes to keep the flavours consistent across all products to collect performance results.

To become a flavour technologist you need a bachelor’s degree in food science, nutrition, chemistry or a related field.

5. Mustering Pilot

Helicopters are used to herd cattle.

Mustering pilots wrangle, locate and protect herds of cattle using a helicopter.

They fly it close to the ground to ward off any potential threats to the herd and keep the cattle in safe areas.

The job is very common in Australia, so you might have to relocate to begin your career.

6. Sound Designer

Sound designers compose, record, mix and implement music and sound effects for use in movies, television shows, video games and others.

You can either freelance or work full-time for a company.

But to get the job, you must have experience in using professional audio editing tools that help you record, edit, synchronize and master audio.

7. Underwater Archaeologist

Explore underwater shipwrecks.

Did you know that you can get paid to explore shipwrecks as an underwater archaeologist?

This subset of archaeology focuses on sites that are underwater.

They normally can include sunken ships, harbours and docks, or coastal towns, cities that are now underwater.

Even though they have a master’s or doctorate degree in Anthropology, it is required to get extensive scuba training.

8. Visual Merchandiser

We all know the mannequins in the store window but did you know that you’re likely seeing the work of a visual merchandiser?

Retail stores and department stores to create window displays and displays at counters and other areas within stores use visual merchandisers.

Becoming a visual merchandiser requires a degree in graphic design, fine art, spatial design, interior design, business studies or retail management.

9. Art Therapist

To express the importance of art therapy.

If you want an interesting career in psychology, then art therapy may be the right fit for you.

Art therapy is an expressive form of therapy that improves a person’s overall well-being through artistic expression.

It is part of a healing process and can help reduce a patient’s stress and anxiety, improve self-esteem, and provide many other mental health benefits.

Art therapy can be especially useful for those who have difficulty expressing themselves verbally.

10. Video Gamer

People play video games for a living you have to be extraordinarily skilled at them.

As a video gamer, you will have to spend hours every day practising and perfecting your skills.

Professional gamers can play in front of a live audience, or on live-streaming services like Twitch.

Pay varies greatly by skill level and sponsorships.

Researching different fields and options before joining the workforce will also give you more variety to choose from and will help you do what you love.

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6 Ways to Engage your Twitter Followers.

Social media has grown to such huge heights and being able to engage your Twitter followers has become the top priority.

Content that is not high quality can end up getting ripped apart and pushed to the side.

Twitter is important for building a community of your own.

Increase traffic to your profile by tweeting tips that you must engage your Twitter followers while getting them through their day.

What is Twitter Engagement and why is it important?

Twitter is a social media site, and its primary purpose is to connect people to share their thoughts with a big audience.

Twitter engagement refers to the ways that people can interact with your brand and posts on the platform.

So it includes likes, retweets and replies but also brand mentions, follows, embedded media and links, just to name a few.

In other words, it indicates how popular your brand is on the platform

Here are some tips that will help you increase engagement with the communities on Twitter,

1. Grab your audience at the right time.

Timing is one of the most crucial factors that determine how well a Tweet performs or how many people engage with it.

That’s because Twitter sees around 200,000+ Tweets every day.

It is important to get the Tweet out at a time when people are active for a higher chance of it being seen.

2. Tweet Tweet Tweet.

Tweet consistently.

It is recommended to Tweet consistently, but sending out 15 tweets within the hour may be overwhelming to your followers and will probably be considered spam.

So, It is suggested to schedule the Tweets throughout the day while spacing them by at least 30 minutes.

3. Ask and answer questions.

Asking followers a question is the best way to engage them, but if you want your followers to engage with you, you need to engage your followers.

Answer their questions, share knowledge, participate and consider even engaging in chats.

4. Use hashtags.

Hashtags are important to get your tweets where they need to go.

Just like many other social platforms, using hashtags correctly can help get your tweets out and to the masses, all while increasing your follower count. 

The best way to use hashtags is to look for trending hashtags that fit your editorial plan. Try to include them in your tweets.

When you engage your followers using hashtags, your tweets will be visible to audiences interested in the hashtag, which will end up increasing your reach. 

5. Tweet valuable content.

Without posting valuable content, it is a challenge to engage your followers or stand out from the crowd.

It involves tweeting information that is highly relevant, informative, and educational.

Apart from regular tweets, you can share other types of content like infographics, podcasts, webinars, current events, or even how-to guides.

When you have Twitter you will want to get more likes, comments, retweets, and followers. But you will also have to learn to engage your Twitter followers to keep them hooked.

6. Make the most of visual elements

Visual elements can help get the followers attention.

As any Twitter user knows, the best way to grab your followers attention is a a photo or a video that stands out on the platform in the midst of all the text Tweets.

The more visible your Tweet is, the more likely it is to engage your audience.

In fact, if your Tweets include a GIF, those Tweets get more engagement than those without.

Some influencers have also taken it up as a challenge to try and grow their follower count as well as their engagement rates.

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Colour Psychology: How Brands Choose Colours.

All of us would have a colour which we prefer. For example, if you open your wardrobe, maybe you can see a rack of clothes in shades of black because that’s what catches your attention every time you shop. Sometimes you look at the blue sky because it’s calming and that’s how colour psychology works.

What is colour psychology?

Colour psychology is the study of colours in relation to human behaviour. It aims to determine how colour affects our day-to-day decisions while choosing a product or a brand.

The meaning behind each colour affects our selection of colours. The choice can also vary depending on our geographical location, upbringing, cultural differences and more.

Choose a colour that makes you feel good.
A peaceful mind is essential.

Importance of colour psychology in marketing

Each colour has a meaning behind it. It evokes feelings among the people. A brand is all about connecting with its customers. So the brand colour plays a major role in customer attention.

As a creator, it is important to know colour psychology. It helps you to design the exact brand colour that helps to convey your brand message. 

If the design has no meaningful backstory, it will be hard to acquire customers as they won’t understand the purpose. The right choice of colours can help a customer decide what they want.

Each colour represents different emotions.
Different shades of colour.

The meaning behind each colour

Different colours have different meanings. Warm colours like red, orange, yellow evoke emotions that range from warmth to anger. While, cool colours like green, blue, purple can bring calmness and also a sense of dignity to the picture.

Red

In colour psychology, red is the most intense colour. The colour stands for energy, love, passion and danger. Visually, the colour improves metabolism, respiration rate, and raises blood pressure.

You can notice how most of the call-to-action buttons are in red. The motive behind the logo colour of Youtube and Netflix is mainly to bring excitement to the viewers. This strategy makes them want to use the app.

Coca Cola’s iconic red.

Orange

Orange represents creativity, self-confidence and youth. The colour radiates warmth and happiness. It is a colour that can guide the mind and vitality, given its obvious link to oranges and vitamin C.

The logo of the Nickelodeon channel for children is orange which promotes creativity and energy. The colour is used in the logos to create a friendly environment.

Unleash the creativity in you.
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Yellow

Yellow revolves around happiness, positivity and hope. Sun, smiley faces and sunflowers are all yellow in colour. But too much yellow can pose as a warning sign and also create anxiety.

IKEA, one of the best home furniture companies in the world has yellow in its logo. The whole idea of IKEA is to make their customers happy with the furniture they sell. A new house or moving homes can be a milestone for a customer. Thus, buying new furniture can bring a new change to their lives.

Yellow is a colour that defines happiness.
Find happiness in little things.

Green

Green is associated with nature, balance and growth. Dark green represents money which symbolizes prosperity and stability.

Green creates a visual balance hence creating a soothing effect on the viewers. Popular brands like Spotify and Starbucks use green in their logo. Also, greenlight in traffic is a symbol of going ahead in our journey.

Use green colours to bring a soothing effect.
See, eat and talk green.

Blue

This colour represents serenity and professionalism. Blue ties with sea and sky that are calming in nature. But at the same time, it is the go-to colour for most of the top companies.

Companies like LinkedIn, HP, Visa use blue in their logo for the professional touch. Another social media networking site like Facebook has blue in its logo too. There is an interesting fact behind this – Facebook founder Mark Zuckerberg is red-green colour blind and blue is the most vivid colour he can see.

Blue is a soothing colour to watch.
The shades of blue.

Purple

Purple defines imagination, mystery and spirituality. It is also an introspective tone, that helps us to connect with deeper thoughts. Purple can be related to fantasy and easily attract highly creative people.

Adding too much purple can knock off the visual balance. Hence adding its hints to the logo and website will help tone down the dominant factor.

Yahoo has a purple logo which is designed with a matching font so that it doesn’t overpower the whole design

Black

Black is the all-time classic colour. It defines sophistication and elegance. A touch of black colour can make the design look bold, mysterious and powerful. It can also depict sadness and anger.

Black is a popular colour for text which helps in enhancing readability. Most of the luxurious brands prefer black and white logos as it makes them intimidating and expensive.

The Black Queen chess piece is the most powerful one here in the picture like the colour black.
Powerful as a queen.

White

White represents simplicity, goodness and minimalism. It also symbolizes sterility and cold. Using white in design and building interiors can visually bring a minimalistic aesthetic look.

Using white space in designs can tell us a lot about the design. It can create a modern and classic touch. Apple is a huge example when it comes to advertising and packaging. It shows us how a white can be simple and minimalistic yet powerful.

Minimal and aesthetic.

So, while designing your brand, choose the colours which you think represent you and how it will affect your customers.

Remember how you perceive the meaning of colour can depend on your personal experience and background. Therefore it can differ from others.

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Ways to Improve your Vocabulary.

Even though the English language can sometimes lack rhyme and reason, it is not that difficult to learn or improve your vocabulary.

You can still improve your vocabulary the same way you did when learning your first language. By reading, listening, writing, watching, and speaking.

Read to improve your vocabulary.

To express the importance of reading to improve your vocabulary.
Reading can open your mind to words that you never knew existed.

Reading is a great way to learn new words, meanings and how you use them.

It is a single person activity.

So you can really take your time going through the new words you have discovered and explore the ways they can be used.

1. Newspaper Articles

Newspapers not only give you information about what is going on in the world, but they can also help teach you new words that you did not know existed.

2. Relevant Blogs

Going through blogs on subjects and hobbies that you enjoy is a great way to familiarize yourself with new words. It is also a great way of keeping yourself interested.

3. Popular Books

While classics help you grow your vocabulary, books that are on the rise are more likely to contain storylines that keep you hooked.

They will also provide you with a well-rounded vocabulary that you can use on a daily basis.

Listen to improve your vocabulary.

To express the importance of listening to new pronunciations to improve your vocabulary.
Listening to new words can help with their pronunciation.

Listening is how we all learned our first words as a child, hence it profoundly impacts how we learn pronunciations as well as how we use new words.

Music

Music is a good and fun way to learn new words while keeping yourself up to date with pop culture. By using genres of music you like and listen to, you can sing along for words you know.

Virtual events and classes.

You can attend classes and events like plays, sports matches, and exhibitions, to listen and try to improve your vocabulary. With different people around, you will hear a few new words every time.

Podcasts

Podcasts can help you expand your vocabulary as there will be a variety of people from all over. They might be using words that you may not have heard before. You can pause and google the word or keep a dictionary with you.

Write to improve your vocabulary.

Writing can help you understand how certain words can be used.

In the golden age of the internet, writing has taken a back seat as an essential to learning and using a new language. Because of this, it’s helpful to have a digital writing assistant to keep your spellings checked and make sure your grammar is right too.

Journaling

Keeping a journal is a good way to incorporate new vocabulary into sentences and check your understanding of those new words that you have learnt that day.

Watch to improve your vocabulary.

Watching Netflix with the subs on can help you improve your vocabulary.

By understanding how a new word can be used and watching someone use it in the right context, you can learn about the different contexts that may surround a new word as well as the gestures and mannerisms that can accompany it. 

Movies

Watching movies is a pretty casual way to learn words or pick up a new language.

Similar to illustrated books, you get the perks of visual cues, while also benefiting from hearing how the word is usually pronounced.

TV

By combing the listening and reading skills by turning on the closed captioning on your Netflix shows, you can visualize the words being spoken aloud.

People-watching

Watch people talking to each other or people around you. Yes, it might seem creepy but by listening to what they’re saying you can pick up new words for you to use. Pay attention to the things they say, how are they using their words? What can you learn about the words they’re using and their mannerisms?

Speak to improve your vocabulary.

Speaking with people that know the language can help you grasp the pronunciations.

Speaking to other people can also help you expand your vocabulary, but most people that are either just learning a language or are a little unsure of pronunciations will prefer learning by themselves at home with people they feel comfortable with.

The best way to expand, improve or grow your vocabulary at home, would be to find a nice corner with a good wifi signal and sit with your dictionary as well as your phone.

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8 Steps to Ace a Placement Interview

In the middle of final year projects and exams, there’s one thing to prepare for: The placement interview.

So you must have been glad to crash-land onto this blog.

It’s important how one prepares for the first job interview of their life. Placement interviews open up a real-world experience to the students. A student who is new to this might have no idea how the whole process occurs.

So a student must be aware of few points while attending an interview. Here are a few simple steps you could follow that will help you perform better at the interviews.

1. Do your research.

Conduct thorough research about the company whose interview you are going to attend. It is relevant to know your employer and their goals and accomplishments.

For instance, you can learn more about the company from LinkedIn, Indeed, Glassdoor, etc. Doing research can help you form answers concerning your job r

ole. This will help you realise whether this is your cup of tea or not.

It's easy to learn about the company before an interview with a single click on your phone or laptop.
Learn about your potential employer.

2. Build a strong resume.

Create a resume with time and patience. More importantly, write, revise and rewrite it multiple times unless it’s perfect to the point. You can always take the help of your tutors and working professionals to format your resume.

A good and solid resume can tell a lot about the applicant. Add relevant skills and experiences which are adhered to the job description. There are resume builder websites like Canva, Zety that help you to build a professional resume.

Build your resume after research and get suggestions from others.
A resume with an impressive background brings the attention of employers.

3. Prepare for interview questions and group discussions.

You can prepare for placement interview questions with the help of mock tests and common interview questions that you find on google. Analyse how you speak, and answer each question.

Conduct mock interviews with the help of your friends and practice for them. Also, always speak up and make your point relevant during group discussions which will help you gain credibility points.

Learn to discuss topics clearly and loudly during group discussions and personal interviews.
Be confident with your answers.

4. Keep up-to-date with current events.

Knowledge is power, so is your chance to impress the interview panel. It is a basic necessity to be aware of the events that are happening around the world.

If the interviewer feels that you have a certain amount of general knowledge, it increases your chance as a potential employee.

Read newspaper daily to update your general knowledge.
Grown on a personal as well as professional level.

5. Importance of pre-placement presentations.

Before the interview starts, every company conducts a pre-placement presentation which talks about their company vision, goals, achievements, work environment and more.

It is necessary to pay attention to these presentations because the interviewer can ask you about the company to test your attention skills. So make notes of every single detail during the orientation.

The hiring team gives a presentation about the organisation and its values to the applicants before the interview rounds begin.
An insight into the company’s work environment.

6. Be punctual and presentable.

Reach the venue 30 minutes before the scheduled time. It is better to be too early than too late. Take effort in dressing up for the interview. Make sure to learn about the company’s dress code and dress accordingly. With the right gestures and mannerisms, there forms your first impression.

These days many interviews are conducted online. Ensure that you are well-dressed and have a proper internet connection with a convenient background and ambience.

Dress up appropriately for the interview and confidently present yourself.
Present yourself in the best manner.

7. Arrive organised to the placement interview.

Keep calm and enter the interview venue with things in handy. Carry a file that accommodates all your important documents, certificates and copies of the resume necessary for the interview.

Remember to always carry a pen and sheets of paper. It can be helpful when asked to solve a problem or write a copy during the interview. It is also an opportunity to prove your organising skills which are essential to any job role.

Organise your documents in a file so that you don't have to waste time searching it while in the interview.
Keep everything in one place.

8. Follow up the placement interview.

Once you finish your interview, do not forget to keep in touch with the hiring team to receive interview updates. When you follow up with the company, it will bring you to the attention of the hiring team.

It will make them realise that you are a passionate candidate, therefore, increasing your chance to consider you. You can email them after the day the interview takes place.

Send formal emails to follow up on the interview.
Build a professional relationship with the employer.

These few tips are strong enough to reinforce your position as a strong candidate. Always remember to smile politely, keep eye contact and talk relevant content while in the interview.

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Writing tools: how they improve your writing.

As a writer, you need certain tools when you start that can help you improve your writing.

It’s really the best thing about writing, there’s always room to grow.

While it’s always a challenge to see how long you can keep reworking your drafts, it’s not always practical or time-efficient.

Thankfully, there are plenty of tools out there that can help speed the editing process up and make you more confident about your work.

What are writing tools?

To express the importance of using tools to improve your writing.
You can find various tools online to help you write.

Writing tools are software that is developed to help people write. It also helps writers improve their writing and helps them become better communicators.

It also improves your reading, which is an essential job skill.

Why use tools to improve your writing?

Tools can help you improve your vocabulary and make sure you don’t make any silly mistakes.

High-quality and engaging content is now an essential part of any digital marketing and SEO plans but it takes time and a lot of effort to create.

Paid advertising, blogging and SEO all depend on content for discovery, engagement and conversion.

Since everything largely depends on writing, it’s good to use tools to upskill yourself every now and again.

How can tools help improve your writing?

With content rising as fast as it is, tools can help make you a better writer.

With the rise of ebooks, moving your writing to the digital world first makes a lot of sense. It also saves you the extra work.

Why commit yourself to write longhand in the 21st century?

Though writing longhand has its own therapeutic benefits, typing on a keyboard is much faster and way more time-saving.

Writing has never been easier, be it a beginner or someone experienced, there are tools available for everyone.

So now, it’s time to make the writing process even smoother with the list of the best writing tools available on the market today.

Tools to help improve your writing.

Premium tools are mostly paid for, but there are free tools available.

Let’s start this list with free writing tools that are available for everyone with an active internet connection.

1. Grammarly for Chrome

Grammarly helps you catch errors before they go live. Its contextual spell-checker will save you from mixing up common words so that you don’t embarrass yourself.

2. Hemingway

Hemingway helps you become a bolder, clearer, and more concise writer. Another feature is that sentences that need different types of editing will be colour-coded accordingly.

3. OneLook Reverse Dictionary and Thesaurus 

The Reverse Dictionary and Thesaurus work like any other thesaurus. While a thesaurus is a must-have in any writer’s toolkit, this offers some new helpful options. Like you can filter the results by a part of the speech to see only nouns, adjectives, adverbs, or verbs.

4. CoSchedule Headline Analyzer 

CoSchedule Headline Analyzer is the best free writing software for creating and checking your headlines. It gives you the tools you need to craft compelling headlines by scoring yours and giving you tips to make it even better and it also gives other suggestions on length, word placement, and sentiment.

5. Yoast

Yoast SEO boasts is one of the most trusted SEO plugins out there. It offers a lot of features that help improve your content and make it search engine friendly. it also includes features like the ability to add focus keywords, meta descriptions and more help in optimizing your content and increase your chances to appear on the first search page.

These are some of the free tools that you can use to improve your writing whether you are just starting out or if you are a working professional.

You can find more resources by searching for them on Google.

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