Category: Business (Page 1 of 3)

Top 10 Tips For Social Media Marketing Beginners

If you had to guess how much time the average person spends on social media, how long do you think it would be?

If you guessed two and a half hours, you are almost right! According to Statista, the average daily social media usage of internet users worldwide amounted to 147 minutes per day, up from 145 minutes in the previous year.

And from this, we can see how social media has become an indispensable part of our lives. But what is social media marketing, and where does it come from?

What is social media marketing?

When the world went into lockdown for the first time in 2020 because of Covid-19, we knew that all businesses were going to suffer. 

Airbnb, during that time, took to social media. They put up a simple post that said; the company is helping provide free or subsidised housing for 100,000 COVID-19 responders around the world. They also added that hosts will follow all the COVID-19 protocols set by the government during the stay of guests.

This post caught the attention of their readers. Airbnb managed to advertise its business online even when the hospitality industry was down. That is the power of social media marketing.

Social media marketing is creating content for social media platforms to promote you, your products, or services. The goal of any social media marketing campaign is to find more customers and drive traffic to your website.

Importance of social media marketing

Imagine that your product or service is ready. Now you have to advertise it and reach out to your potential customers promptly. What could be a better way than promoting the product on social media to spread the word quickly? Maybe you’ll understand it better in the following context:

1. Build brand awareness

You can increase brand awareness by sharing your story with potential customers on the right platform. This helps to connect with your target audience and gain more followers. More likes, comments, shares and saves on your post boost your social engagement. This helps bring traffic to your website as well.

2. Nurture relationships with your customers

Remember, customers are very important to your business. Engaging them constantly with valuable information and updates about your business helps gain their trust. You can engage with them by putting up interactive posts, asking about their pain points and feedback, replying to their enquiries and more.

3. Generate and convert leads

You can turn your leads/potential customers into your clients by engaging them. Wondering how that is? That’s because you’re advertising to people who have opted to engage with you by following your account. To meet their expectations, you can engage them by conducting contests, including links to your website and offers in the bio sections of your profiles, hosting live videos to make announcements about products, and providing company updates.

4. Keep a tab on your competitors

Social media is a vast platform where you can learn and improvise. You can learn from your competitors by analysing their content and noticing what works for them. You can even check out the ads they run to understand who they are targeting. Most importantly, it reminds you of how unique you are or what makes your brand stand out from the rest.

With so many opportunities to offer, how can you take advantage of social media? How can you build a proper social media presence fast? Let’s find it out!

Social media marketing tips

Social media is a domain that will keep evolving and set new trends every single week. But to create a social media strategy for your business, you need to follow a few basic steps that will help you stay in the game.

1. Identify your social media platform  

Conduct research and analyse where you want to promote your product. Various businesses prefer different platforms- it depends on the type of business you are running or the audience whom you want to target.

a. Instagram

Everybody loves Instagram! Guess you’ve been thinking about Instagram the whole time we mentioned social media platforms. It is not just you, but do you know there are over 2 billion Instagram users in this world?

Instagram’s audience is primarily millennials and Gen Zs. For sharing visually interesting content that includes high-quality images and videos, Instagram is where brands go. It is mainly a platform for B2C (Business-to-consumer) services.

Today, users can discover brands, browse their products, and easily complete a purchase within the app, making the app one step ahead of its time.

b. Twitter

While Instagram is more into visuals, Twitter is all about words. Being a hub for political discussions, brand campaigns and memes, Twitter is a mix of everything.

Twitter has about 436 million monthly active users worldwide. Millennials use it and are both B2B (Business-to-business) and B2C centric. Twitter is the best platform for customer service, community building and public relations.

Twitter automatically promotes tweets to your target audience. All you have to do is choose a promotable Tweet from your timeline and specify your target audience, and Twitter will do the rest of the work for you.

c. LinkedIn

If you ever have gone through LinkedIn, you will know that it is a space to network professionally where you can seek job-related opportunities.

As you might have realised, here, the target audience is mainly working professionals. With monthly active users of over 310 million, this platform is a potential goldmine for B2B brands and the rapid growth of its ad platform speaks for itself. So, service businesses and B2B product businesses get better results on LinkedIn than on other platforms. 

LinkedIn focuses on B2B relationships, business development, and social selling. It is never too late to start your own LinkedIn account and begin building networks.

d. Facebook

Founded in 2004, Facebook is the largest social media platform for B2C services. With over 2.9 billion users, Facebook is the powerhouse of advertising and brand awareness.

Facebook’s audience comprises an even spread of Generation X and millennials. 1 in 3 adults regularly consume news from Facebook, signalling the popularity of timely content on the platform.

Do you know that there are approximately 10 million active advertisers on Facebook right now? If you are looking to promote your brand on Facebook, now is the time. 

e. YouTube

YouTube is a large platform where your success is defined by the number of viewers you attract to your videos. To gain more subscribers, make sure that you create and share quality content videos.

84% of viewers have bought from a brand after seeing it on YouTube. See the impact created by it on brands? Also, remember to include your website in the description so that the audience can go through it.

With over 2.6 billion users, YouTube is the world’s second-most used social platform. 55% of marketers use it. You can create videos that provide some value to your audience through tutorials, how-to demonstrations, Q&As and informational content that your audience is actively looking for. 

f. Pinterest

Pinterest is a little different from other social media platforms. It is actually one of the most ideal platforms for social media advertising. It comprises high visuals that attract the audience to save it- rather, ‘pin it’.

Pinterest boasts 400+ million monthly active users, but it may not be the right choice for every business. Here you can find everything from DIY activities to aesthetic decor to motivational quotes.

Pinterest influences people’s buying decisions. According to the platform themselves, 7 in 10 Pinners say that Pinterest is their go-to place to find products or services they can trust.

g. Quora

If you want to inquire about anything industry-related, then Quora is the right place. It is a question-and-answer website where users can answer each other’s questions about all kinds of topics.

The audience includes students, professionals, and industry leaders who also share their knowledge. It can be viewed as a unique cross between social media and research. 

In India, over 100 million users visit Quora to compare products, offer reviews, and ask questions before their next purchase. Quora offers advertisers to build credibility in the eyes of a prospect if the information the former is providing is valid.

2. Study your target audience

Before creating content, ask yourself what your audience would like to see. Creating an audience persona can help you know who you’re trying to reach. Persona can be specific to gender, age group, interests, where they work and live, etc. You can conduct surveys and receive feedback to know their preferences and pain points.

Once you get a general idea of who may use your products, you can look for them online. For instance, the Facebook audience insights tool offers endless research opportunities and helps specify your audience. 

Let’s ‌look at how Dove wins its audience’s hearts, every single time.

We know that Dove’s goal is to make women feel good about themselves. They know their content tells a story that women can relate to.

Dove found from research that 80 percent of women came across negative remarks on social media. Dove’s goal was to change that and make social media a more positive experience. As a result, Dove teamed up with Twitter and built a tool to launch the #SpeakBeautiful Effect, which breaks down body-related words people use the most and when negative chatter appears during the day.

According to Dove, their message inspired several women. As a result,

  • #SpeakBeautiful was used over 168,000 times.
  • It drove 800 million social media impressions of the campaign.

3. Create a content calendar

Social media is a place where you have to be regular with your content. Adding your plans for your social page in advance to your ‘content calendar’ will help you stay organised. It will also help you track all the contents you have shared in the past, which prevents you from posting the same content again.

It saves your time and helps with the frequency of posts too. You can create your content calendar in sheets. 

MyCaptain’s Content calendar for Instagram

4. Analyse your competitors

You can study your competitors on how they perform on social media. See what type of content works for them and how it creates an impact on their followers. Keeping track of your competitors’ work and adding your own twist to your work will help you stand out from the crowd.

Taking the example of two U.S retail giants, Walmart and Target, let’s see how they perform on a social media platform like LinkedIn.

From this diagram, it’s obvious that Walmart has more followers than Target.

Walmart’s following also grows at a faster pace. It declines slightly on weekends, which makes sense because LinkedIn is a professional platform that gets more traffic on weekdays. 

5. Be more interactive

Your followers keep you running your page and business, so it is important to keep them engaged regularly. You can make your activities more interactive by conducting Q&A sessions, adding polls, including links to feedback surveys and more. This will help you know what your followers want.

Similarly, post content that makes your audience think and ask you in your comment section or DM you.

A fun Instagram poll by MyCaptain

6. Increase engagement

Your social media engagement is determined by the number of likes, shares, retweets, comments, mentions, click-throughs, etc. It depends on the post you share and how your audience perceives the content. If you want more engagement, post content that your audience can connect with or talk about.

Always start a conversation or a discussion through your posts. Keep up with incoming responses by replying to DMs and comments/tweets, acknowledging mentions and don’t forget to follow back your industry peers, other brands and prospects.

Likewise, hashtags are another way to increase your online reach. #CreateYourStory represents Adobe’s brand hashtag. Similarly, using a branded hashtag will help you stand out. It will also allow you to track what your followers and customers are saying about your media presence and product.

7. Learn to measure results with analytics

Social media analytics is data suggested by most social media sites that give insight into what people are responding to and engaging with on your social media channels. This data is tracked to measure the growth and effectiveness of your social media channels, to improve brand awareness, profits, and return on investment (ROI).

Each social media platform has its own analytics or insights tool:

  • Facebook: Offers in-depth analytics of your business on the Facebook Insights platform.
  • Instagram: Instagram Insights show you when your audience is online, which of your posts are most popular, and your account’s impressions and reach.
  • LinkedIn: It offers basic, free data on your company page and full analytics software with a premium account.
  • Twitter: Uses Twitter Analytics, which is accessible to all users where you can learn how your tweets perform.
  • YouTube: A YouTube analytics dashboard is a valuable tool to track the performance of your videos, the behaviour of your viewers, and provides insights on how to optimise your video social media strategy.
  • Pinterest: Pinterest Analytics tool in your business account summarises your brand’s performance to get an idea of what’s working and what’s not.

Google Analytics is another tool for tracking social media results. How Google Analytics works is by collecting information about site visitors. From a website’s traffic sources to the number of hits per month, Google Analytics offers excellent insight into user’s behaviour, and collects valuable user data in real-time.

8. Use social media marketing tools

Now that your content is ready to post, how are you planning to send it out on time to the right audience? Here are some important social media marketing tools that will ease the entire process of managing your business page:

a. Buffer

If you want to schedule posts across a variety of social media platforms, Buffer is the perfect scheduling tool to use. It allows marketers like you to either customise each post to each platform or publish the same one everywhere.

Buffer started off as a scheduling tool for Twitter. Today, it supports all major social media platforms. Buffer Chrome extension helps you to add any content you find on the Web to the Buffer queue, and your posts will be shared at the best possible times. You can also track links to see which content is most popular with your readers.

b. Buzzsumo

Buzzsumo is one of the most powerful tools in the market. It is a tool that helps you discover the best engagement, content and outreach opportunities across social and search. Discover new keywords, trending stories, customer questions and content success, all while monitoring what’s most important to your brand.

This tool also helps you to find influencers related to your niche, discover new keywords, track your competitors and do an analysis based on their content, all while monitoring what’s most important to your brand.

c. Hootsuite

Wondering if there is a way to handle multiple social media accounts using a single dashboard? Then, Hootsuite is the best choice here! Being one of the most popular social media marketing tools, Hootsuite helps you to see all your comments and mentions in one place. You can also assign tasks to your team members, plot a social media calendar, and get updates.

Its tools integrate with Facebook, Twitter, Instagram, Google+ and YouTube, giving you an in-depth breakdown of your analytics and allowing you to interact with prospective customers. This will be really useful for experienced digital marketers.

d. Biteable

Visual content is very important in marketing. Biteable is a tool that helps you to create high-quality videos cheaply. It is a great resource that especially helps small businesses. 

With a lot to offer, like free video templates, footage, music, and animated scenes, Biteable is super easy to use. So why not add a professional touch and spark to your social media content by creating some short, super-shareable videos?

e. Sprout Social

Sprout Social is an all-in-one social media management tool for brands and agencies of all scales to manage conversations and show actionable insights that drive your business to success.

This tool integrates with Instagram and includes scheduling, publishing, engagement tools, and access to analytics. You can plan and schedule your posts, monitor hashtags, and respond to comments with a complete social management solution.

9. Build influencer networks

Do you want influencers to talk about your brand or page? Then, let’s network!

When your page is ready, you can always find and follow influencers that come under your niche. Following them will give you suggestions to follow more from the same field. 

Once you have proved that you are in this for the long run, you can connect with them to ask if they can collaborate with you. Get them to talk about your brand and they might even invite you to be a part of their program, too. Here, the strategy is for their sphere of influence to see what you and your company are all about. They putting in a good word about you will help you get noticed by their followers, which includes other influencers, brands and their clients.

Watchmaker Daniel Wellington used a popular dog influencer from social media to promote their watches.

The famous brand could reach a new audience by working with a surprising partner and embracing the influencer’s playful caption technique. Similarly, you may have to step out of your comfort zone to reach a new niche but look for partners that fit your brand image.

10. Keep up with the trends

Can’t get chaand baliyan out of your head? Well, we don’t blame you cause’ it’s just how trends work!

One way to keep your audience engaged is by following the current trends on social media. This will help fuel your social media strategy by gaining more traction.

For example, when you scroll through your Instagram feed, you will see various reels with different effects and audio in the background. Instead of reading the caption, the audience gets the information through that certain reel easily.

This way, you can show what your brand is about.

It’s time to bring your A-game!

With billions of people hovering around social media, managing a business account and keeping up with the high standards can be difficult. Handling a social media account can be overwhelming, but if you are up to date with your content and strategy, then there is nothing to worry about.

A few important points you should keep in mind are:

  • Engage in the networks more suited to your niche.
  • Have a proper connection between your social media pages and website.
  • Follow the right people and be followed by the right people.
  • Share relevant and interesting content always by sticking to the rules of the different social media networks.

Now we have a challenge for you! During Halloween 2014, popular soft drink brand Pepsi came up with a post,

The text in the graphic said ‘we wish you a scary Halloween!’. The idea that the brand intended to put out was that being like Coca-Cola for Halloween would be “scary”. And if you look at the cape over the can in the picture closely, you notice that it’s Cola coca instead of Coca-cola. This is to avoid legalities. 

But it didn’t take long enough for a response, and that too from a Coca-cola fan.

The caption written by the fan on the right read, “Everybody wants to be a hero!”. This changes the idea that Pepsi isn’t wearing a “scary” cape for Halloween but is trying to be a hero—like Coca-Cola.

Here, Pepsi tried taking a dig at their chief competitor, Coca-cola, but who do you think won this? Share your thoughts below!

Digital Marketing for Freshers: Career Opportunities & Salaries 

Have you heard your brother, who is an engineering graduate, talk about the importance of digital marketing? Or do you have a senior in college who is currently searching ‘digital marketing jobs for freshers’ on their browser? 

Ever wondered why people are talking about digital marketing in the first place? Do you feel that it’s a common term that’s been used nowadays? Do you have any idea how it works and what value a career in the digital marketing field can earn you?

What is digital marketing?

You’ve seen various advertisements over your lifetime via channels like television, magazines, billboards, etc, and now, you can see similar advertisements on the internet too, especially on your favourite social media platforms like Instagram, Facebook, etc.

Promoting your brand to a target audience through various channels like newspapers, television, magazines, billboards, etc is called marketing. Now imagine the same brand or the product being promoted digitally? 

Yes, you are getting there.

So, what is exactly digital marketing? In simple words, it is marketing your brand through online platforms to convince your customers to buy your goods or services.

This includes blogging, email marketing, social media marketing, online advertising, video marketing and more.

Few of these terms might not be familiar to you, but don’t worry because we have everything explained to you in the coming sections.

Digital marketing in India 

With COVID-19 and the frequent lockdowns, remember how we could not step out of the house? Similarly, it was difficult for companies to reach out to their consumers through traditional marketing, which includes flyers and billboards. So that method of marketing was out of the question. 

That is when many companies realised the importance of digital marketing. Slowly, these companies had to shift their operations to online platforms and focus on the digital marketing industry as well. These companies had to take major decisions that affected their entire operations. And what is a business without taking risks or not being receptive to changes? 

The number of mobile and internet users increased throughout the lockdown period, especially in India. Did you know that there were 658.0 million internet users in India in January 2022, according to Global Digital Insights?

As we go into the post-pandemic era, one of the key aspects to note is the growth of digital/internet users. We can see a skyrocketing growth of 814% in internet users in India alone within a decade where digital marketing cannot be ignored anymore.

How to get started in the digital marketing field?

Seems interesting so far? Well, let’s see how we can find you a place to get your career started in the digital marketing field.

1. A degree in marketing

Once you complete a bachelor’s or master’s degree in marketing course, you can always do an online certification course in digital marketing or go for an internship in the field of digital marketing. Pursuing a marketing course can enhance your digital marketing skills.

2. Internship

If you want to grow as a digital marketing professional, you can apply for internships. You can either do an online or an offline internship. An internship helps to gain hands-on experience under the right guidance. Another advantage is that you can build networks with people in the same field. If you are lucky enough, then your internship firm might offer you a permanent job right after your internship period.

3. Freelancing

If you have strong digital marketing skills, you can freelance as per your wishes. There are websites like Fiverr, Upwork that allow freelancers to find work and connect with potential customers. 

4. Online courses

When there are so many online courses around you, you can always learn or level up your digital marketing skills in a few weeks or less than 6 months. Right from understanding Digital marketing terms to analytics to SEO to introduction to Performance Marketing, you can learn everything in one place.

Careers in digital marketing

Digital marketing is one of the top in-demand careers, according to LinkedIn and is a skill that can be picked up by anyone. You don’t need a degree specifically in marketing to apply for digital marketing jobs.

With digital marketing booming in business, the demand for digital marketing professionals is also growing rapidly. Hundreds of start-ups are rising in India where every company is in dire need of people to expand businesses quickly. This is one of the reasons why 40000+ job opportunities are opened up for digital marketers monthly in India.  

Also, the digital marketing career scope in the Indian internet industry alone is going to be worth $160 billion by 2025, according to a Goldman Sachs report, which is three times its current value. 

The huge advantage of digital marketing is that anyone could enter the field regardless of their course stream. Be it from a science or an engineering background, you can pursue your career in digital marketing if you are interested and have basic knowledge of digital marketing. 

Career roles in digital marketing

In the world of digital marketing, everyone has their own roles to play. It depends on their area of expertise. 

If you are a digital marketer, in general, your role is to create awareness about the brand to the world, generate traffic for the company’s website or in other words, attract more website users, and bring potential customers through various digital channels. 

One thing you should know about digital marketing is that it is a broad topic, and it has many subsets. There are a lot more roles other than a digital marketer in this field. So, let’s find your area of interest by looking at the different career roles in digital marketing and how each works.

1. Digital Marketing Manager

A role of a digital marketer is to ideate, strategise and implement marketing campaigns, build a presence on social media and oversee the statistics/analytics reports. 

You should be able to design and oversee all aspects of the digital marketing department, including marketing databases, emails, and display advertising campaigns. You must be competent in all areas of digital marketing and should be able to keep up with the current trends. 

The average salary of a digital marketing manager is Rs.6,20,000 in India, while a senior digital marketing manager can earn an average of 15L per annum. 

2. SEO Analyst

SEO analysts help an organisation increase the number of people viewing its website (s) by analysing data on website performance and staying on top of ever-changing SEO trends. 

As an SEO analyst, it is your job to do keyword research that helps you stay your website on top. You must as well as be able to do systematic observations to improve performance and decision making and deliver them through statistical data analysis.

Sounds interesting? SEO analysts earn an average of Rs.19,069 per month, while SEO analyst leads can earn an average of ₹45,870 per month.

3. Content Marketer

Content marketers create all the content that is SEO-friendly that can engage the target audience. They are also responsible for increasing organic traffic (people who visit websites from unpaid sources) for the organisation through their optimised content.

A content marketer can earn an average of Rs.5,40,000 in India. With more experience, one can earn over 8L per annum.

4. Social Media Marketing Expert

Love social media? If so, you might want to know that the role of a social media marketing expert is to combine marketing and social media management to improve the company’s social media presence, engage with the target audience, and promote the brand on various social media platforms. 

They are also in charge of strategising social media campaigns by creating content ideas, budget planning, and scheduling. 

A social media marketing manager starts with an average of Rs.4,40,000 and as they soar in their career, one can earn around 10L a year.

5. Search Engine Marketing/SEM Specialist

An SEM specialist is hired in big companies to do keyword research, test ad campaigns, to achieve maximum Return On Investment (ROI) in paid search campaigns (an inexpensive and scalable form of web marketing designed to connect your ads with searchers actively seeking what you provide) by collecting and analyzing data, and identifying trends and insights. 

You will be also in charge of managing the expense and budget of campaigns and estimating monthly costs. 

The average base pay for a starter is Rs.31,503, while a senior SEM specialist can earn Rs.49,757.

6. Email Marketer

An email marketer’s job is to create emails that will catch their audience’s attention and interest in their product or service. 

A person receives millions of emails and it is your job as an email marketer to ensure that your email stands out and creates an impact on them. You should also understand how to use your email to convert leads into customers. 

Email Marketing Manager salary in India ranges between Rs.2.2 lakhs to Rs.15.0 lakhs, with an average annual salary of Rs.5.9 lakhs.

Digital marketing salary in India

Does this sound exciting to you so far? Do you think you found your niche? If yes, then perfect! If not, then also it’s fine. We know choosing a career can be confusing and that’s why we are here to help you figure it out.

In this demanding and fast-paced industry, the salary package offered is sensible too. Did you know that in India, digital marketing salary for freshers is offered around 3-4L per annum?

(Source: Glassdoor)

How to earn better in the digital marketing field?

Still confused if you should pursue a career in digital marketing? Now you know that a digital marketer earns a good income. Here are five factors that can help you land a job that offers you good pay.

1. Experience 

One key aspect of getting started in the field is through interning at organisations. With good mentoring and hands-on experience, you can upskill yourself and make good connections with people from the same field. There are certification courses that you can do that add credits to your resume. With enough experience, it’s possible to negotiate a decent salary.

2. Skills

To get acquainted in this field, it is always good to have basic knowledge of digital marketing tools like SEO, email marketing, social media marketing and more. There are online courses that specialise in digital marketing to help you with upskill in the same field. Adding digital marketing skills to your resume can increase the chances of getting noticed by the recruiters.

3. Blogging

It’s always good to learn from the beginning, and to run your own blog page is not something small. Creating a blog on something you are passionate about and keeping it engaged and adding it to the portfolio can help you build credibility.

4. Job role

Your salary depends on which role you are looking to work on. There will be a hike in your pay as you keep moving ahead in your career. With years of experience, your remuneration also increases.

5. Employer

Your employer matters in fixing your salary package. If it’s a large-scale company, a fresher will have an annual package salary of 3-4L. You can also choose to be a freelancer if you wish to work independently. According to Glassdoor, freelancers in digital marketing can earn from Rs.25,000 – Rs.10,00,000 per year. 

Skill requirements in digital marketing

Now that we have mentioned skills, there are a few basic important skills that every aspiring digital marketing professional should have in their kitty.

1. Search Engine Optimisation skills

You should have a broad knowledge of SEO and how it works. Optimising content or a website to be picked up by the search engine is not something that everybody can do. 

2. Social media management skills

Managing social media is not about putting up posts, but there is a whole creative brain behind ideating and strategising an entire campaign. One should have the talent to engage the audience and build connections by enhancing own brand on social media platforms.

3. Communication skills

Not just hard skills, but soft skills are equally important for any job role. Communication is successful when the message you are trying to convey is clear to your target audience, be it written or oral.

4. Design skills

It is not necessary to know how to design, but having knowledge of basic design rules can make a vast difference in your work. A good eye on content and design details can go hand in hand at work.

5. Organisation skills

Organisational skills include practices like time management, scheduling, prioritising through to-do and to-don’t list, project management skills, multi-tasking and more are essential skills that a digital marketing professional needs.

6. Analytical skills

Analytical skills include the ability to think critically, analyse data, make difficult decisions, and solve problems. Here, efficient data analytical skills are required to analyse and interpret marketing campaigns to improve paid and organic (unpaid) campaigns.

Future of digital marketing

With each passing day, businesses are changing, the lifestyle of people is changing, you can see how the internet is available to the rural parts of our country. It is going to be accessible to many more soon and hence the opportunities in the digital marketing field are going to broaden.

Upskilling in the field of digital marketing can bring you various job opportunities. It also helps to add value to your resume. 

Now we know why digital marketing is one of the top careers and how it’s only going to gain more importance in the coming years. So, it’s never too late to start your blog or run your first digital marketing agency. 

So when are you stepping up?

We would like to hear your thoughts and answer your questions. So, drop them below and let’s have a chat!

How to Benefit From Soft Skills Training?

For some, leadership skills don’t come naturally, and that’s where you need soft skills training. Here is an example that gives you a better idea of how soft skills are relevant to what you do.

From hosting her talk shows to inspiring millions, Oprah Winfrey is one among us who used her skills to bring attention to social issues. Her opening speech at the 75th Golden Globe Awards made people call her to run for President of the United States in 2020. 

Her ability to communicate effectively and her empathy towards others makes her the successful and powerful woman she is. And these are two of the essential skills one requires in their life, which are called soft skills.

Soft skills are the non-technical skills that relate to how you act. It includes how you interact with others, how you manage your work, and how you solve problems.

Explore what you got through soft skills training.
Explore your potential.

Why do we need soft skills training?

In this generation, face-to-face communication does not last long. Almost all the communication happens through smartphones, hence creating neglect in developing soft skills.

A person with good soft skills sets apart others. Be it your personal or professional life, an overall impression is created based on how you react to each situation.

Places where you can apply your soft skills are,

  • Restaurants: Be polite to the staff and acknowledge them for their service rather than treating them harshly.
  • Job interviews: To test your soft skills, the interview panel assigns you a few real-life tasks, where they evaluate you based on your performance.
  • Workplace: There will be times when you have to lead a team or make a crucial decision. That tests your leadership or decision-making skills.

If you are finding it hard to develop soft skills at school or work, then opting for soft skills training is a brilliant choice.

Knowing how to speak in public places is a soft skill.
Be polite.

Types of soft skills

According to LinkedIn’s 2019 Global Talent Trends survey, ninety-two percent said soft skills matter as much or more than hard skills, and 80% said soft skills are increasingly significant to organisational success.

Soft skills, commonly known as “people skills”, include aspects such as:

1. Communication 

Communication is successful when the message you are trying to convey is clear to the receiver. Be it an oral or written form of communication, make it precise and to the point.

Communicate effectively.

2. Confidence 

Always speak and act confidently in any situation. Your confidence in your communication can tell a lot about you. The first step is to believe in yourself.

3. Empathy 

Empathy is the ability to understand and share the feelings of each other. For example, your friend was not able to win the match and she was sad. Seeing her, you also feel sad (even though you aren’t affected by her not winning the match). Sharing her sadness is empathy.

4. Punctuality 

 Punctuality is important everywhere. Be it showing up in the office or submitting the projects on time.

Time once wasted cannot be retrieved.

5. Problem Solving 

Problem-solving skills help you determine why an issue is happening and how to resolve that issue. It’s one of the key skills that employees require.

6. Leadership 

It is the act of leading a team and being a good leader. A true leader identifies the strengths and weaknesses of their team members.

Leadership is a soft skill that is required everywhere.
Lead your team to achieve the goal.

When it comes to bad hires, 89% said they typically lack soft skills. So, we need soft skills training to improve our interpersonal skills.

Benefits of soft skills training

Soft skill training helps you to add and improve more skills.
Add new skills to your skill-set.

The earlier we focus on our soft skills, the better it is. Soft skills are strengthened through one’s experiences and journey as a student and a working professional. 

1. Students 

  • A student can learn several things if we let them grow and create a safe space to ask their questions. This way, the curiosity and the thirst to learn never die in them.
  • Time management is essential throughout life. For instance, students will have to juggle their studies and projects or finish competitive exams on time. They must know the value of time and the meaning of punctuality, especially when they work. 
  • Nurture the analytical thinking in students so that it prepares them to step into the actual world. Create a platform that helps to grow their interests.

2. Personal life 

  • Learn to communicate throughout your life. Good communication can harness good relations. Always communicate truthfully and respectfully.
  • If one can adapt to the changes happening around them, they will adjust to their expectations and cope with these changes in life and work far better.
  • How we handle our own emotions and relate to that of others is a critical aspect of how we navigate the world. This personal soft skill plays a major role in leadership or teamwork.

3. Office

A positive attitude creates a good atmosphere.
  • Training the employees on conflict resolution can improve customer service. Eventually, the employee will be able to quickly identify the problem, study it and provide a solution to the customer.
  • Focusing on improving employee soft skills can increase the retention of employees. This way, the company can save hire costs.
  • Learning how to take feedback professionally is important. Respect the feedback and seek solutions to improve. Maintaining a positive attitude is essential to you and your team members.

Online soft skills training courses

With the rise of technology, online courses are booming because of the convenience it provides. It is flexible, well-designed and cost-effective.

In fact, COVID-19 resulted in the rise of enrollment in soft skills training courses. Students and professionals felt the need to improve their soft skills to add value to their resumes or skill-set.

MyCaptain is one such platform that offers a course on business communication that helps you to up your skill game at your workplace. With lifetime access to the course content, you get to interact with an experienced mentor and learn effectively. The price range of online courses varies from 500 INR to 50,000 INR.

Online v/s offline soft skills training

  1. Offline courses are the active method of learning where the students can directly communicate with their mentor. While online courses can delay the communication flow when there are network issues.
  1. Online training courses are much affordable compared to offline training courses, where you can learn from the comforts of home.
  1. It is easy to find many online skills training courses around us in contrast with a lesser number of offline skills training courses.
  1. Online courses provide the personalisation of content while students in an offline batch get personal attention.
Soft skills training helps you to grow.
Believe in yourself.

Clearly, all of the most in-demand soft skills can be trained and developed. Either through offline or online training.

The problem is that many people still think of these types of skills as innate qualities rather than something that can be learned. 

As Winston Churchill said, “Attitude is a little thing that makes a big difference”, a small change in how you perceive the soft skills can bring a huge difference in the organisation as well as your life. 

Explore 35+different skills.

How to start up while in college with Ruhan Naqash

Ruhan Naqash is one of the Co-Founders of MyCaptain. He is also the Head of Customer Acquisition as well as a Captain for our Digital Marketing and our Advertising and Marketing course. He has mentored 1000+ students.

He was featured in Forbes 30 under 30 Special Mention. In his free time, he is a trilingual poet and shares his amazing poems with all his followers on social media.

A glimpse into the session.

Captain Ruhan started the session by letting the attendees drop in their questions and promised that he would answer them all by the end of the session. The attendees then heard about how he and our other Co-Founders, Captain Zeeshan and Captain Sameer, started MyCaptain as a way to help other students like them to pursue their passion

After that, we dove right into the questions that the attendees had asked, the questions ranged from how to come up with an idea for your own start-up to how to build a team while being a student to how to secure investments for your own start-up.

How to come up with an idea for a startup?

The best way to come up with an idea for your startup is by finding a problem that people face and then find out if you can come up with a solution. That solution could be your way of coming up with your own start-up.

Captain Ruhan gave a brilliant example by using something we could all relate to. He used Swiggy and Zomato’s packaging issues, mainly the drink packaging issues we’ve all faced.

When you order a drink on either platform, it normally arrives and you have to struggle trying to get all the cellotape off it. That is an issue that most of us face every other day or so, but what if you could use that to create a business to help improve the packaging and make it more convenient for the customers?

How to build a team?

While you’re in school or college, you can build a team by asking your friends and family to help you out. This could help solve the issue most young people face while trying to start their own business, it eradicates the financial pressure as well as the workload.

It also can give experience to the people who come on to help you, which is a win-win situation for everyone.

How to secure investments for a startup?

As a student, the finance of it all can be daunting, to say the least. But while you starting your own business, getting people to invest in your company should come second or even third. This is your time to build, build your social profile, promote your business and get your name out there.

Once you’ve built your brand, you can then start looking for investors to further your business. You can look for businesses in your field with investors and find out which investors are looking to invest in companies like your own.

Once all the questions were answered. The audience seemed to love that they could ask questions about their own experience and were given answers that could help them with the struggles they faced while trying to start their own start-ups.

Overall, it was an amazing session that taught all of us in attendance that no idea is too small and that you can find ideas for your startup all around you.

Top skills to learn to help your career after lockdown

What do you do when you are stuck indoors due to a terrible global pandemic outside?

Firstly, stay indoors and relax. You can do all the things you want to do right from your house with just a laptop and a good internet connection.

You could use up this unexpected holiday to binge on Netflix and tick off your movie bucket list. Or you can indulge in some super relaxing activities like baking cakes and banana bread or maybe read that book you put away six months ago. 

Or you could use up this break from outdoors to up your skill and talents for the post corona period. 

Soon the lockdown will come to an end and by the looks of it, things seem to be pretty bleak in the immediate future. Right from your job to your travel plans, we guess you might want to redo your yearly plans and goals. With the huge downsizing of the workforce, the pressure to be above all is more than ever. 

Well, one good thing about the lockdown is you have plenty of time in your hands. Also in today’s digital world, almost everything is available online.

It doesn’t matter if you are fresh out of college or already employed or planning on higher education, you could always develop some extra skills that might be beneficial to you in aspects of education or career.



Pick a ‘high-income skill’

On looking at what skills to take up, just remember there are a million things you could master yourself but you need to pick those skills that will add value to you as an individual. 

The skills that make you more valuable and always in demand are called high-income skills

High-income skills are those set of skills that do not run out of demand. Regardless of the times, they will always hold an essential place in today’s world. 

This lockdown is an amazing time to pick, master one of the high-income skills, and work on your potential. You could even discover your true calling through this project and develop yourself in it. 

Not to mention – you can even make a lot of money. 

While doing so also pick a skill that interests and inspires you to become more and also those that will look good on your resume. 

Focus on not just any skills but high-value skills that are aligned with your work and career growth. 

Here are some skills that will help you go a long way in the post quarantine period, so do check them out and look at developing your niche there.

Web Development 

Regardless of the numerous websites online, there will always be plenty of opportunities for one in this field. This field of programming and codes allows you to express your creativity on the internet through your computer knowledge and skills.

Web development simplified – The method of designing and setting up web pages using different programming languages. 

If you are someone who wants to create and develop web applications or websites and be engaged in the servicing of these applications and pages, you could give web development one solid shot

Why should one pick up web development?

Firstly, there will always be a demand for developers. 

Almost everything we deal with and associate with, in today’s world, is all digitalized. There are plenty of opportunities waiting for qualified and authentic developers. If your work is neat you will never have to worry about jobs.

Can you work from anywhere? 

Yes, freelancing web developers is a thing. In fact, freelancing developers specializing in a particular process are always sought after by small and medium-sized companies. 

The earnings made as a web developer sure motivates people to pursue this field. Web development can be a self-taught skill just that one identifies the right place to learn from.

To start off your Web Development journey with MyCaptain – Click Here

MyCaptain’s LIVE development workshops allow you to directly interact with field professionals as well as experts. Moreover, you get a chance to network with other mentees taking up the course with you!


If you have an eye for marketing and want to put use to your creativity in the field, copywriting is the thing. If you are already in the marketing domain you would know how copywriting falls into as one of the valuable skills out there.

So what is Copywriting? 

Copywriting is the art of writing content that attracts customers and promotes business. It is super valuable as it drives profitability and helps in convincing the target customers for the product. 

Well, to start off with, you being a good writer have nothing to do with copywriting skills. One just needs a decent grasp over language to be a good copywriter. 

Copywriting is the art of communication and persuading the targeted customers. It concerns itself with more of understanding the formula to what your audience wants and accordingly giving it to them. 

Your copy needs to catch the reader’s attention as well as inform them about the product.

Copywriting is a lucrative career and with the right aptitude for writing and creativity, one can land a lot of success. 

You can look up to these online courses and start off with your very first copy soon:

Data Science

Ever wondered if there is a study that helps you understand data, where it comes from, what it represents, and how it can be a valuable resource?

Well, data science is all of the above and is mainly used in creating business strategies.

Data Science is a field in which you use 

  • scientific methods, 
  • scientific algorithms, 
  • systems, and processes

Your reason behind doing so is to extract data in addition to insights from both structured and unstructured data.

The field of data science is huge! 

Also, data science includes a number of topics like Statistics, Machine Learning, as well as programming languages… Where Python and R programming seem to be used the most. 

With automation on rapid growth, data science is here to stay and will have numerous opportunities to develop into. 

Here are some of the online courses you can enroll in now:



Digital Marketing

In simple words, digital marketing is performing the act of advertisements and marketing using the means of the Internet. It can include social media marketing, search engine marketing, as well as email marketing.

Digital marketing is replacing traditional methods to designs that cater to the needs to reach today’s consumers. 


Why is digital marketing a sought after skill?

Well, think about who is looking at the billboards right now? There’s no way to measure your success neither do on-ground marketing efforts make sense during a pandemic. 

Also, because it allows you to go global and expand your market space.  

Here are some online courses that you could take up and get started on your digital marketing journey-


There are plenty of other high-income skills you can venture into as well, just that the skill should be valuable to you in the marketplace. 

Skills like graphic designing and photography can also be high-income skills if you develop a niche in the field and craft out your services well.

Invest this lockdown period to create content,  learn a new skill, try out new things, make money, or even set up your own online business to come out of this quarantine with something added extra to your cap.


It’s ok to slow down but not ok to stop!

Using the lockdown to build a foundation for your company

So you wanted to launch your company this summer but what a bummer it was when the news of the lockdown came through. 

You probably had everything in mind: a solid idea for your startup as well as a problem that needed to be solved. And the remaining you were going to figure out as you moved forward with your company. 

However, the lockdown got extended and well, you were stuck with your idea left inside in your head. 

We know… it sucks 

But are you sure that you should be cursing the lockdown instead of using it to build your company?

It is true that your startup cannot function properly due to everyone staying indoors. However, you can still lay a solid foundation for your company instead of winging it as you go. 

Why should you build a solid foundation for your company? 

Because one of the biggest reasons why 7 out every 10 businesses fail within the first ten years is the lack of laying down a solid foundation. 

We empathize with the moment when you were sitting in the classroom and suddenly the breakthrough idea came into your head. We understand the feeling as well as the rush to become an entrepreneur

But after teaching the art of building a business to thousands across the country and helping them build their own successful business, we know that the basics of any startup or business are the most important. 


In this article, we will help you fight with the “lockdown boredom” as well as build a solid foundation for your startup. 

Without building the ground floor, you cannot hope to build your own empire state! 


Laying down a foundation during the lockdown

We are going to be taking a look at the three most important pillars of building a business: 

  1. Business model
  2. Finances
  3. Marketing 


However, note that there are other foundational steps one can take while starting up like coming up with a solution for a mass problem and building a team. These three are the most basic of starting any business and thus, we will be taking a look at them individually. 

Let’s begin…


Building a business model

Simply put, a business model is a plan for the successful operation of a business. It is made by identifying the sources of revenue, the ideal customer base, products, and financing details. 

According to Peter Drucker, “a business model is supposed to answer who your customer is, what value you can create/add for the customer, and how you can do that at reasonable costs.”

If we take the example of Facebook than they have an advertisement-based business model. Meaning that they let people use their product for free but profit by advertisers wanting to promote their business on Facebook. 

There are various types of business models but here are some for your better understanding:

  • Manufacturer – example, Ford
  • Retailer – example, Amazon, Flipkart
  • Franchise – example, subway sandwiches 
  • Brick and mortar – example, local shops 
  • Freemium – example, Spotify, tinder, YouTube. The company offers a basic plan which is for free and costs an amount or a membership fee for extra features.  
  • Subscription – example, Netflix. Unlike the freemium model, the subscription model does not have a free plan. 
  • Aggregator – example, OYO, Uber, Ola.


Your business can have more than one business model but it is essential for you to know which one will suit your company better. Moreover, pick those which will favor you as well as your company’s vision, the most. 


You can use these tips to build your business model:

  • Keep your customers in mind

While building your business model, we suggest creating a solid customer persona first. Ask yourself who your ideal customer is, what do they look like as well as what do they do and are interested in. Creating a customer persona and keeping it in mind will let you understand what type of business model will best suit you to make a profit from your business. 

  • Don’t over or undersell yourself

You will need to keep the pricing of your product in mind. You cannot keep your product too costly. Neither should you keep them so low that it becomes insignificant. We suggest taking a look at your competitors and set your own pricing accordingly. 

  • Develop a strong value proposition

There’s a ton of competition in every single industry and niche today. As a result, the customers have a ton of options before buying anything. If you wish to make your company be seen in the crowd, you will need to add a solid value proposition for your product or service. You will need to give your customers a reason to buy from you rather than an already established brand. This is where adding better value to your offer can come into play. Adding a USP (Unique Selling Proposition) is an amazing way to stand out from the crowd. Not to mention, its a great marketing strategy as well. 

  • Establish a business process 

Every business is unique in its own sense and thus, has its own process. You need to establish your own business process and have an understanding of the various activities that are required to run your business.  You can establish the key business process by first identifying the core of your business.  For example, if you are thinking about starting a marketing agency, then your key business process would be to market other businesses. Similarly, if you are a shipping company, your core process would be to take care of parcels and shipping of orders.

  • Understand key resources

Every company needs a set of things to carry out their daily processes, find new customers, as well as to meet the goals. For example, a website, warehouse, marketing budget, etc. You will need to understand what your company will require to function properly. Document all the essential resources required to sustain your business needs.


Let’s say that your business is booming, you have a product that the market loves and you are seeing a good number of sales. However, without a good financial system, your business is bound to fail. 

Reports suggest that 95% of businesses that have failed in the first five years did so due to poor financial management. Even some of the big companies like Blockbuster and Kmart failed due to poor finances

You can choose to set up a finance department for your company with the current resources you have or get professional help

Here are a few tips to help you create a good financial plan:

  • Keep track of all the invoices
  • Keep track of the inventory
  • Take your day-to-day expenses into account
  • Plan for contingencies 
  • Create a budget for everything 

If you are serious about the long life of your startup, we suggest giving the finances of your company, its deserved importance. 


Marketing plan

Imagine opening a shop that sells all the required items but nobody ever walks into it. The reason for that would be poor or no marketing at all. 

Marketing your business or product or service is the only way for people to know about the new guy in town i.e., you. 

Market research, identifying a customer base, product development, and brand positioning are all functions of marketing. Thus, they should all be done way before a product is ready to launch.

Keeping marketing in mind in the early stages of your business has its own perks. Perks like understanding your target audience and getting insights for developing your product sure come in handy. 

Many companies come up with great ideas as well as products. However, very few execute on the marketing side of things properly. This results in the market never knowing about the product and thus, the company ends up being shut down sooner or later. 

Don’t do the same mistakes as others. Use this lockdown to build a marketing plan or strategy for your future success.

Hubspot has an amazing article that will help you create a marketing plan for your company – check it out.

Can, building a business be taught? 

There’s no doubt that everyone must have, at least once, had the thought that people like Mark Zuckerberg and Elon Musk had a flair for building a business or becoming an entrepreneur inherited within them. 

That they had a natural talent for building a business. 

The above thought has made many delay in launching their own startup for years. In many cases, it has even made them never take the leap and starting their own company. 

We agree that some have a natural talent as well as enthusiasm for certain things.  However, this does not mean that if you weren’t born with those genes, you can’t learn a certain skill. 

Entrepreneurship, as well as the art of business, at the end of the day, are indeed skills. And just like all the other skills, they too can be taught and learned. 

So if you are having confusion or doubts before launching your startup, know that this is very normal. Understand that you will feel confused about many things. But until and unless you take the leap and become serious about learning the various skills. 


Pavan Bheesetty, a mentee of MyCaptain, too was a confused engineer before he had the chance to meet Captain Zeeshan, CEO & Co-Founder of MyCaptain. Zeeshan became Pavan’s mentor and helped him turn his idea of VR Cinepolis into reality. 


Pavan went from being a confused engineer to pitching his idea in front of NSRCEL IIM-Bangalore

Pavan is a living example that entrepreneurship and building businesses can indeed be taught. 

So if you are feeling a bit nervous or confused, we suggest you become serious about learning how to run a business before actually running a business. 

What’s smarter – learning by making mistakes or by observing the mistakes of those who came before you? 

5 reasons why you should be running online ads

The majority of the well-known, big, as well as established brands, spend a large amount of money on online advertising

Anyone who hears this would surely be wondering why such a big company wants to spend a lot of their profit money on ads. 

It is very interesting to hear the reasons for doing so.

They are the same as for those businesses who are small or who are just getting started. Or we might call it the startup strategy. 

In this article, we will take a look at the top reasons why you should be running online ads for your business. 

If you need help with understanding the art of online marketing, MyCaptain’s LIVE digital marketing workshop should be able to clear your doubts!



While maintaining a traditional ‘brick and mortar storefront’, businesses now also allow their customers to purchase their products online. 

As a result, this helps them make a sale around the clock, giving the customers to buy from within the comfort of their homes. 

Once the online stores are created, among other things, online advertising is used to direct visitors to their websites. Online advertising is a great way to get leads as well as boost sales 

Moreover, it will also contribute towards improvement in brand recognition. 

Lastly, serving ads online is a great way to grow internationally as the internet is, well, everywhere. This will also help you take your business to international grounds.



Have a glance at your hands – you are probably holding a phone right now. 

Moreover, if you look around you, you will notice the astounding amount of people using a smartphone or other type of mobile device.

There has been a rapid increase in the number of people using mobile devices. Moreover, there has also been an increase in how many of those buy something online via their smartphones.

If you are not marketing your products to those people, you will surely miss out on a lot of sales.

Would you even take time to look at a pamphlet while scrolling through your feed?

A simple thing to realize is that the world is becoming digital and online advertising is the way to go. 

Business owners who say “they do not need to be online to succeed” are likely to see their competitors steal their business. 

Technology is the king nowadays, and if it appears that you are outside this frame, your business is likely to be viewed as archaic. 

As a result, start-ups get a chance to grow rapidly and take a slice of the market. Furthermore, most start-ups also realize how important running online ads really are. This gives them an upper hand over the traditional businesses that don’t run ads over the internet.


The popularity of online shopping means to us that there are now a lot bigger competitions out there in every single niche. 

Not only is online advertising fun and exciting, but also a creative way to engage with your audience. For instance, so many new start-ups end up having a great social media following during their initial year.

Making your advertisement more and more creative and the presence of catchy phrases is a simple step to advance your business.

For example, even if you own a business that is successful and well established, you still have a responsibility to let your customers know what you are working on. 

This is especially true if you are about to launch a new product or service. You could either create a massive hype within the market or wait till people find out about your product.

The modern customer lives for the “hype” of the product. 

They want to know about a product before anybody else and want to be the first to have it. 

With digital advertising, you can take advantage of that part of human behavior and make a name for yourself despite the heavy competition. 


This is probably the biggest reason why digital marketing is such a huge field right now. It is also one of the two biggest reasons why digital ads are preferred over traditional ones by modern marketers.

As you might know that marketing doesn’t really have a lot of room for guesswork. Every campaign is designed after analyzing data.

And when it comes to measuring data as well as your advertising success, digital marketing wins it all!

With all the campaigns running online, you get to keep track of the various digital marketing metrics. With these metrics, you can get an accurate measure of ROI and other forms of data. 

As a result, online advertising helps you define the areas of improvement and work to make things better for your future marketing efforts. 

Through the use of the analytics tool, marketers can check for different ad contents and manage how audiences react to each campaign. 

Moreover, you can check, 

  • the number of visitors on your website
  • the number of page views
  • the average time spent on your website by each user
  • bounce rates 
  • conversions 
  • analyze your growth over time. 

You can get the best results by simply analyzing and optimizing your marketing strategy according to the above aspects.

5. Targeting and re-targeting

Remembered when we said that the above was one of the two main reasons why digital ads are doing so well? 

Well, this is the second reason. 

With easy to measure and track data, digital marketing provides you with new ways to target your audience and gives your company great exposure to the business around the globe and build your brand recognition. 

Running online ads allow you to precisely target a set audience that will be most interested in your product or service. With just a few clicks, you can choose to target those whose interest, age, gender, education, profession, etc., match your ideal customer. 

Moreover, with various digital marketing strategies, you can easily retarget your audience.

For example, through blogs, you can reach out to those potential customers who like to read a lot. Similarly, with social media ads, you can reach out to those potential customers who like to scroll on Instagram a lot. 

But don’t worry, planning your digital marketing strategy is not that complicated. You just need to define your goals, tactics, and your target audience.

Most successful businesses not only have well-defined strategies but are also continuously spending on these strategies. 

E-Marketer forecasts that by 2020 the digital ad spending will reach 23 billion dollars. If you do not work on building digital marketing strategies, you are at the risk of being left out.


As consumers, these days we are looking for more digital content and wish to make each of our purchases unique. Search engines like GOOGLE, YAHOO, and BING are the most popular channel for search. 

So, it is also important that you make your company rate high in searches. Your content needs to be equipped with catchy phrases as well as attractive designs.

Digital Marketing for Beginners: Strategies that always work

So, what makes digital marketing an important factor for startups?

Digital marketing can often be done at a lesser expenditure than traditional marketing. Print and television advertisements can cost thousands or even lakhs of rupees.

One the other, an online advertisement may only cost a few hundred dollars. 

Also, a blog can reach hundreds of thousands of readers. Digital marketing allows startups to reach new clients and develop relationships at a very fast rate.


1. SEO

SEO is arguably one of the most important aspects of digital marketing.

While it’s true that Google’s algorithms can still become confusing, you cans still better grasp how it works when you work more with its concepts.

But don’t worry, you don’t need to learn a bunch of technical skills, at least not right away. In just about a week, you can learn a lot of SEO basics. And trust us when we say that even knowing just the basics of SEO will help you immensely. 

For example, recently, Google has suggested everyone switch to HTTPS pages rather than HTTP pages.

The reasoning behind this is many contact forms using HTTP pages aren’t deemed secure enough.

So learn the basics of SEO and see how it helps your business. 

2. Search Engine Marketing

Usually abbreviated as SEM, Search Engine Marketing is a type of internet marketing used to increase SERPs via paid advertising methods.

You’ll want an expert to help you in this field as well, especially one who’s worked with Google Ads and search/display ads. 

In the case of Google Ads, you’ll want to educate yourself first on how the process works.

What you’ll appreciate the most is Google makes its Google Ads easy to use through their attention to customization. 

They let you choose whether you want graphic display ads, YouTube video ads, text-based search ads, or in-app mobile ads. All of these are going to depend on your business style and the targeted customers you need to reach.

Google makes it easy to track your ad performance with localized ad capabilities as well as superior metrics.

However, don’t forget about other paid ad opportunities, especially Facebook Ads. The latter gives you ample opportunity to customize multiple ad formats.


3. Local Search Marketing

You’re seeing a lot more attention to local search marketing in the last few years. It’ll continue being important far into the coming decade as local businesses realize the value of being found by local consumers.

Tools provided by Google are again the best way to get started with local search marketing.

For instance, using Google My Business, you can have your listing showed in front of someone searching for a particular keyword. Moreover, this includes your business appearing even on Google Maps.

Nothing can become out of date since Google has made it easy to update listings as well.

However, You cannot ignore the importance of online reviews and social reputation.

Who wouldn’t want their customers to write positive reviews without any push?

You can reap the benefits of inbound marketing by simply starting a conversation on social media. Inbound techniques help customers come to you over you seeking them


4. Content Marketing

Another major way to attract an audience is content marketing. The most essential step in content marketing is making your content valuable. Before putting out any content, ask yourself: Is my content worth spending time on?

This will help you make the most value-driven content for your specific audience. 

In today’s time, you need to focus on creating content that can solve pain points and stay evergreen. Thanks to Google’s advanced algorithms, moving to the top of the search engine using tactics like black hat SEO won’t work.

So always keep in mind that “content is king”, as many like to put it. 

A bit of good advice would be to focus on mobile content, influencer marketing, native advertising, and marketing automation.

Smartphones are already making up for 50% of all global devices. It wouldn’t be logical for anyone to not think about mobile content. Write and design content keeping the mobile audience in mind.

Think about how often do you use your laptop to visit a website you found on social media

5. Remarketing

If prospects do not respond to your ad banner the first time, you can always retarget them. You can use cookies to track visitors and create new ads on relevant sites using the information. This whole process is known as remarketing which is another huge aspect of digital marketing.

Creating new ads on your site can also help you better target your prospects. Moreover, tweak your ads to target pain points using the information gained when visitors visit your website.

Ultimately, remarketing helps you stay more engaged with prospects, aids in brand awareness, and increases conversions.  

6. Responsive Web Design

While this isn’t exactly a strategy to market your business, having responsive web design is always a good practice. Since reaching customers by mobile is more or less the standard now. 

And that’s going to go on into the coming decade. 

Having a responsive web design that adapts to the needs of a mobile user is very important. As mentioned earlier, most people are now on mobile devices. 

So would anyone buy from you if your website doesn’t work on their favorite device?

With responsive programming, you can make your website automatically conform to all mobile screens – from tablets to smartwatches. 

While you’ll have to work with a web designer to make this work, you’ll also want an SEO expert.

AMP (or Accelerated Mobile Pages) is an open-source code help web pages load faster on mobile devices.

Google gives precedence to websites with faster load-time, so take it seriously. If you publish or post content on your website on a regular basis, having faster load time is essential for you.

Moreover, if you have a blog, having AMP is a must


7. Email Marketing

You might have taken a jab at email marketing already or have always wondered about how effective it really is. 

The fact is that email marketing is still the greatest tool to generate leads. For the most part, businesses generate more leads through emails over any other marketing method. It can also increase their sales and overall, their conversion rates.

The best part about email marketing is that it is much cheaper than any other method. In some cases, it’s even free.

Moreover, you can also combine it with other media. For instance, you can add social share icons as well as referral reward systems. 

As a result, email marketing is also one of the most integrated marketing methods.

Email marketing ultimately helps you shorten your sales cycles when using compelling content.

However, to craft compelling emails, you must learn the art of content writing as well as copywriting. 

8. Social Media Marketing

We have no doubt that you’ve posted content on social media already. Yet, what can you do to make it more effective this year and the next?

A simple trick is to post your content when you know your audience is reading. 

Moreover, using tools like Hootsuite for post scheduling helps immensely when reaching users in other time zones. 

You’ll also want to curate some content if possible to prove your clout. 

Don’t be too proud to do this since it adds luster to your expertise and brand. When you curate content from others, they’ll likely reciprocate. Plus, don’t forget about hiring influencers to post content for you on popular social media channels.


What is digital marketing – a simple guide to the new era of marketing

If you happen to be up-to-date with the latest marketing trends and tools, chances are that you’ve heard about digital marketing. 

Not only have you constantly come across the term but also seen how Facebook and Google ads are taking over traditional advertising. You’ve noticed how billboards are going out of trend and YouTube ads are the norm. 

Well, all of this falls under the large umbrella of Digital Marketing.

We will take a look at what digital marketing is and the various tactics one can use to fully utilize the digital era. 

What is digital marketing?

Digital marketing is the method to reach your product to the consumers via digital tools like, 

  • Internet
  • Mobile devices 
  • Social media
  • Search engines 
  • And other channels. 

Digital marketing is also considered as the latest and quickly accessible mode of advertising. 

It rescues the companies from the burdens of running behind the advertising firms, spending a lot on them. Why waste your time and money while you have the easiest mode right at your hands!

Furthermore, digital marketing also helps in understanding the pulse of the costumers and developing your brand within the frame of the consumers’ thoughts. 

In other words, it is a broad field to attract costumers via search platforms, content marketing, social media, and all types of possible ways.

So why is digital marketing becoming the new trend amongst marketers?

Let’s say, for instance, your company put out a billboard in a populated area of your city. How many people do you think bought from you after seeing it? 

The answer is: you wouldn’t know. Because there’s no way to measure how many people saw it, opened their phones and bought your product, or even what type of people were interested in it. 

After all the money and efforts, your datasheet will still be empty. 

This is exactly the reason why marketers are turning towards the means of digital marketing. They not only help you measure the metrics but also help you precisely target the audience that will be most interested in your product or service. 

This saves a lot of time, effort as well as money and well frankly, who doesn’t like smart work…


Tactics used in digital marketing

As we have gone through the term digital marketing, let us take a quick journey through some digital tactics used by the companies for bagging their customers:

  1. Search engine optimization (SEO)
  2. Content Marketing
  3. Social media marketing
  4. Pay Per Click (PPC)
  5. Affiliate Marketing
  6. Native advertising
  7. Native Advertising
  8. Marketing automation
  9. Email marketing
  10. Online PR

Search engine optimization (SEO)

The main channels that get the benefit of SEO are Blogs, websites, and infographics. 

What ‘Search Engine Optimization’/ SEO is all about?

SEO is the process of making your website eligible to rank higher in search results. As a result, it increases the amount of traffic your website receives. 

The recipe includes the following as the ingredients or in simple words, the types of approaches towards SEO to get qualified traffic to a website are,

  • On-page SEO – In the SEOs of this genre, we focus on the content that is “on the page”. By their search volume and meanings. In this way we can answer the queries of readers, helping us to earn our (SERP), making our website rank higher.
  • Off-page SEO – focus on the things happening “off the page” or outside your website that helps in improving your ranking. 


What are the activities happening outside our website that can affect my ranking?


They are the inbound links or the backlinks. The number of publishers that link us and the relative “authority” affects our ranking of keywords and how much we care about them.


  • Technical SEO; focus on the coding of our website. Image compression, CSS file optimization, structuring of our website, etc. are the factors that increase the loading speed of your website. These are the components that affect the ranking of our website in the views of major search engines like Google.



It is our creation and promotion of content for creating brand awareness, traffic growth, lead generation, and costumers.


What are the factors that play a vital role in our marketing strategies?


  • Blog Posts – writing and publishing work in a branded company, blogs make us depict as expert hands and create an organic flow of traffic to our website. Moreover, they help us improve our business, by generating leads and better traffic to the website.    
  • E-books and white papers – generating ebooks and white papers help your website create long forms of communication with the visitor.
  • Infographics are our contents that aim to visualize the contents rather than making the viewers read the whole thing. 


Social media marketing refers to marketing and advertising using various social media platforms.

Some of the commonly used platforms include;

  • Facebook, Instagram
  • Twitter
  • Snap chat
  • Pinterest
  • YouTube

What if you are new to the social media platform?

Don’t worry, tools like “HubSpot” can be used to connect multiple channels in one place. This will help you schedule as well as monitor your content for multiple channels much easier.


PPC involves you paying a publisher every time somebody clicks on your ad. You don’t pay a lot per click, however, PPC is a great method to drive traffic to your website.


Google Ads is the most common example of PPC. You can get your ad on top o a search result page.


Ever searched for something and found a couple of links having “Ad” written on the top left?


That is an example of PPC


Other channels where you can use PPC include:

  • Paid ads on Facebook 
  • Twitter Ads campaigns
  • Sponsored Messages on LinkedIn 



It is a performance-based advertising method, where one gets a commission for the promotion of other’s products or services on their website. 

So, what are the types of marketing channels?

Affiliate marketing is a cheeky way for both businesses and individuals to conduct business together. The online presence of an individual helps them sell the product for which they are rewarded in cash. 


‘Native advertising’ points to the advertisements that are primarily content-lead, and are featured on a platform along with other non-paid content.


Buzzfeed sponsored posts are a good example of native advertising. Social media advertising is also considered to be “native” by the new generation. 


Facebook advertisements as well as Instagram advertising are examples of native advertising via social media, which is the best way to advertise in the present scenario.



The term refers to the software, which automates our basic marketing operations. It helps us to do many marketing departments but automated.


What are such automated departments?

  • Email newsletters allow us to automatically send emails to our subscribers. Moreover, it can make sure that your newsletters are going only to the people who are willing to see it.
  • Social media post scheduling helps to grow your company’s presence on a social network. For this, you will need to post frequently. Social media scheduling tools push your content to your social media channels so that you can spend more time focusing on our strategy of the content.
  • Lead-nurturing workflows Generation of leads, and converting those leads into customers, can be a long process. 


However, we can automate this process by sending leads specific emails, and contents after they fit certain criteria. For example when they download and open an e-book.

  • Campaign tracking and reporting – Marketing campaigns can include different types of people, emails, contents, webpages, phone calls, etc.


Marketing automation will help us sort everything we work on, by the campaign it is serving, and track the performance of that campaign. 


Email marketing is one of the biggest ways used by companies as a way of communicating with their readers.

Email is also used to promote the content, discounts as well as events. Moreover, it used to direct people towards the website of the business.

What are the types of emails that you will use for marketing?

  • Blog subscription newsletters.
  • Follow-up emails to website visitors who have downloaded something.
  • Welcoming emails to the costumers.
  • Holiday promotions to program members.
  • Tips or similar types of emails for customer handling.


Online PR is known as the practice of securing earned online coverage with digital publications, blogs, and other content-based websites.

Simply put, think of online PR as earning a reputation amongst the digital media

Here are the channels that can be used to maximize your PR efforts:

  • Reporter outreach via social media

Talking to journalists on Twitter or any social networking site is a great way to earn media opportunities for your company.


If a well-known blog or author writes about all the good that your company has been doing, people are bound to notice you, in addition, to even buy from you. 



  • Engaging online reviews of your company 


Engaging company reviews help you humanize your brand in addition to protecting your reputation.


Replying to the comments as well as reviews is a great way to build trust amongst your customers. Moreover, it shows that your company is active and listening to its customers. 

What are the Different Careers in the Stock Market?

Cha-Ching! That is the only sound that comes to our mind when we hear the word stock market and for good reasons. 

There’s a lot and we mean a lot of money-making potential in the stock market. 

The equity market has opened the doors to many opportunities for Sensex and nifty enthusiasts in India. All of these opportunities are highly lucrative and perhaps is the reason behind attracting so many people including you. 

So what are stocks?

Well, stocks directly represent a particular share in the ownership of the company. Simply put, when someone buys or invests in a company’s stock, he/she becomes a partial owner of the company. 

When you first set your foot in the financial world, it is easy to get overwhelmed and confused by the pool of information present on the internet. 

Moreover, that friend of yours who invests in stocks is also not able to clearly explain to you how you can enter this lucrative world. 

Worry not, this article will help you understand the various types of careers you can have in the financial world. Hopefully, it will help you understand how to make a better career choice in the financial world.  

Let’s begin…


Stock trader

When put into simple words, stock traders are financial investors. There are mainly two types of traders: Individual and professional. 

Individual traders trade for themselves and are also called retail traders. Professional traders are those who buy and sell (basically trade) stocks on behalf of a firm or a financial company. 

The primary job of a trader is to buy shares when they are at a reasonable price and sell them when it is profitable. They do this either by working with a stockbroker or a brokerage firm. 

Stock trading is more of a business opportunity than an employment opportunity. As a result, it doesn’t require you to have a certain degree or experience. However, you will require deep knowledge of the stock market as well as the passion for it to become successful. 


A sub-broker can be called as the right-hand of a stockbroker. They are appointed by a stockbroker and act on behalf of them as an agent to assist investors in trading. However, they are not a member of the stock exchange. 

They earn the commission between a real stockbroker and a trading member. 

Sub-brokers are required to be registered with SEBI (Securities and Exchange Board of India) and the stockbroker is responsible for all acts of commission. They also need to clear 10+2 to be eligible for the job


If you wish to trade or invest in the stock market, then you will need to open a trading and Demat account. These accounts are offered by stockbrokers. Moreover, stockbrokers also have a good understanding of the market. 

They advise the clients before making a trade or investment and in exchange for making a trade, stockbrokers get a commission. Additionally, trading cannot be executed directly by an investor or a trader. 

It has to be done through stockbrokers as they are the members of the stock exchange. 

You don’t need a specific educational background to become a stockbroker in India. There are many engineers that got fascinated by the financial world and switched their career to become a broker. 

However, you do need to clear the NISM exam and get registered with SEBI. Additionally, you will need to get graduated in any stream and gain a minimum of 2 years of experience in a brokerage firm. You also need to be at least 21 years of age. 

Investment Banker

If you have watched the TV series Suits then you probably know the basics of this one. But if you haven’t, here it is

Investments bankers are financial professionals that help businesses and corporations raise money in the capital market. They do so by finding investors, issuing debt, or selling equities in the company. 

Investment bankers need to have deep knowledge of the stock market to be able to estimate the value of a company. 

You will need to have a bachelor’s degree in order to get an entry-level job as an analyst. There are many investment banks that allow you to climb to the position of an investment banker without an MBA but most don’t. 

So we suggest gaining an MBA (Masters in Business Administration) if you wish to become an investment banker.  

Accountant/ Auditor

Accountants are those who handle all the paperwork with occasional financial advice. They prepare financial statements and reports as well as ensure that the taxes are filed properly. 

Accountants play an important role in keeping the registers up-to-date in the ever-changing world of finance. 

To become an accountant, firstly you will require a minimum of a bachelor’s degree in the commerce field. Without it, nobody will be willing to hire you. Secondly, in order to advance in your career, you will need to clear a series of exams and become a CPA (Certified Public Accountant)

Financial or Investment Advisor

As the name suggests, financial advisors are professionals in the stock market that advises investors to make the best possible investment. 

Investment advisors work in consultancy firms and then move to open their own consultation house. If you wish to provide financial advice to many and make big bucks while doing so, becoming an investment advisor might be the right choice for you. 

To become a registered investment advisor you either need educational qualifications set by SEBI in finance or commerce or you will need at least five years of work experience at a financial institution. 

We suggest getting both work experience as well as a post-graduate degree in finance to become successful in this field. 

Financial Manager

Financial managers are responsible for maintaining the good financial health of the company. Their job includes looking after employees, taking care of financial documents such as budget reports, and giving suggestions regarding investments. 

They need to stay up-to-trend with the market and need to know the current value of the company’s shares. 

Becoming a financial manager has the same requirements as becoming a financial or investment advisor. Some companies even hire one person to perform the job roles of both a manager and an advisor. 

Apart from the career choices mentioned above, there are many kinds of research analysts present in the stock market. Their primary job role is to analyze stocks and give investment advice based on research and analytical data.  

Major employment opportunities arise in the following: 

  • Brokerage Firm 
  • Mutual Funds
  • Financial Institution
  • Investment Banking


Look for job opportunities in these and remember that its a very practical industry. If you get a part-time entry-level position while you are in college, take it and give your CV some weight by adding work experience. 

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