Author: Gouri Sasidharan (Page 2 of 2)

8 Steps to Ace a Placement Interview

In the middle of final year projects and exams, there’s one thing to prepare for: The placement interview.

So you must have been glad to crash-land onto this blog.

It’s important how one prepares for the first job interview of their life. Placement interviews open up a real-world experience to the students. A student who is new to this might have no idea how the whole process occurs.

So a student must be aware of few points while attending an interview. Here are a few simple steps you could follow that will help you perform better at the interviews.

1. Do your research.

Conduct thorough research about the company whose interview you are going to attend. It is relevant to know your employer and their goals and accomplishments.

For instance, you can learn more about the company from LinkedIn, Indeed, Glassdoor, etc. Doing research can help you form answers concerning your job r

ole. This will help you realise whether this is your cup of tea or not.

It's easy to learn about the company before an interview with a single click on your phone or laptop.
Learn about your potential employer.

2. Build a strong resume.

Create a resume with time and patience. More importantly, write, revise and rewrite it multiple times unless it’s perfect to the point. You can always take the help of your tutors and working professionals to format your resume.

A good and solid resume can tell a lot about the applicant. Add relevant skills and experiences which are adhered to the job description. There are resume builder websites like Canva, Zety that help you to build a professional resume.

Build your resume after research and get suggestions from others.
A resume with an impressive background brings the attention of employers.

3. Prepare for interview questions and group discussions.

You can prepare for placement interview questions with the help of mock tests and common interview questions that you find on google. Analyse how you speak, and answer each question.

Conduct mock interviews with the help of your friends and practice for them. Also, always speak up and make your point relevant during group discussions which will help you gain credibility points.

Learn to discuss topics clearly and loudly during group discussions and personal interviews.
Be confident with your answers.

4. Keep up-to-date with current events.

Knowledge is power, so is your chance to impress the interview panel. It is a basic necessity to be aware of the events that are happening around the world.

If the interviewer feels that you have a certain amount of general knowledge, it increases your chance as a potential employee.

Read newspaper daily to update your general knowledge.
Grown on a personal as well as professional level.

5. Importance of pre-placement presentations.

Before the interview starts, every company conducts a pre-placement presentation which talks about their company vision, goals, achievements, work environment and more.

It is necessary to pay attention to these presentations because the interviewer can ask you about the company to test your attention skills. So make notes of every single detail during the orientation.

The hiring team gives a presentation about the organisation and its values to the applicants before the interview rounds begin.
An insight into the company’s work environment.

6. Be punctual and presentable.

Reach the venue 30 minutes before the scheduled time. It is better to be too early than too late. Take effort in dressing up for the interview. Make sure to learn about the company’s dress code and dress accordingly. With the right gestures and mannerisms, there forms your first impression.

These days many interviews are conducted online. Ensure that you are well-dressed and have a proper internet connection with a convenient background and ambience.

Dress up appropriately for the interview and confidently present yourself.
Present yourself in the best manner.

7. Arrive organised to the placement interview.

Keep calm and enter the interview venue with things in handy. Carry a file that accommodates all your important documents, certificates and copies of the resume necessary for the interview.

Remember to always carry a pen and sheets of paper. It can be helpful when asked to solve a problem or write a copy during the interview. It is also an opportunity to prove your organising skills which are essential to any job role.

Organise your documents in a file so that you don't have to waste time searching it while in the interview.
Keep everything in one place.

8. Follow up the placement interview.

Once you finish your interview, do not forget to keep in touch with the hiring team to receive interview updates. When you follow up with the company, it will bring you to the attention of the hiring team.

It will make them realise that you are a passionate candidate, therefore, increasing your chance to consider you. You can email them after the day the interview takes place.

Send formal emails to follow up on the interview.
Build a professional relationship with the employer.

These few tips are strong enough to reinforce your position as a strong candidate. Always remember to smile politely, keep eye contact and talk relevant content while in the interview.

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How to Use Hashtags on Social Media?

Gone are the days when hashtags were just used on Twitter. It is hard to spot a post without hashtags on social media these days. They are not only ruling the digital space but influences the way we speak too.

What are hashtags?

#flashbackfriday, #dogsoginstagram, #travel are some of the top hashtags we see on social media. But have you ever thought what was the actual purpose behind it apart from following the hashtag trend like the rest? Many may know the motive behind it while others use it for fun.

Hashtags are used in social media posts or content to help us lead to the events that are currently trending or help a business to promote its products. Through these hashtags, your content is easily reachable to millions of users worldwide.

Hashtag strings represent how they are connected to each other in the world of social media.
Hashtag connects people and brands.

Why do we use hashtags?

1. Easily discoverable for target audience.

Your target audience will find you through the hashtags they search on social media. Using relevant hashtags in a post is important that is related to your brand.

2. Help to engage with your followers.

Including a hashtag related to a current trend in your field will help increase engagement with your followers. It paves a platform for public discussions and the brand could even receive more attention and publicity.

Engagement with followers on social media can be defined by the number of likes, comments, shares and tags.
Be an influence.

3. Create social awareness and support.

In difficult times like the pandemic or a flood, we can see social media users include hashtags on their posts or messages while sharing important information regarding the issue. This way, hashtags create general awareness among the social media users and helps the matter revolve around a large number of users.

Hashtags make us aware of an issue or a social cause.
Support for a social cause.

4. Creative hashtags> Longer captions.

Sometimes when you run out of space to fill your caption, you can always add creative hashtags that call out your brand and its followers. Adding suitable hashtags instead of captions can tell the audience the message you are trying to convey.

How to use hashtags on social media?

Here are a few tips on how to use hashtags effectively on social media:

1. Include trending hashtags.

Make use of the trending hashtags to increase engagement with the followers. It can lead to followers talking about your post and sharing it.

Hashtags on social media have become a trend.
Twitter – Where it all started.

2. Use simple and specific ones.

A good, discoverable hashtag is short, precise and easy to spell. One would never suggest going for a generic or an unprecedented hashtag. To make a conversation out of your recent post, you can always create a unique hashtag that defines your brand.

3. Avoid spamming.

Do not overuse hashtags which can cause lesser engagement. That is why social media platforms have set a limit on hashtag frequencies.

4. Always double-check.

Always search your hashtag on the respective social media platform before using it. Check if the hashtag has any negative impact or controversies surrounding it. Using such hashtags can bring down your engagement with your followers and most importantly, affect your brand.

Conduct thorough research on the hashtags on social media.
Know what you search for.

So we know that hashtags are essential while promoting a brand or its product on social media. Regular engagement with its followers is the principal key for a brand to become successful on social media platforms. Hence, with the right hashtags and motives, one can stand out from the rest.

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10 Tips on How to Balance Work and Studies

It is an incredible bonus for the students who work when they are in college. Be it an internship or a part-time job, it helps them have a few skills to add to their resume or to meet their financial needs. While seeing a successful outcome, there is a certain amount of hard work and dedication put into it. Many can get stressed or feel overwhelmed in the race of trying to balance work and studies, especially when the exams are around the corner.

So, here are ten tips that could help a working student like you or a friend of yours who might be struggling to balance work and studies.

1. Create a to-do list

Sort out your tasks for the entire week on the night before a new week starts in your planner or notebook. Take time and think thoroughly about every single task that you have to do. Learn how to prioritize duties according to their level of importance. Keeping a buffer time with each of them will also help you save extra time for leisure. Always stick to the schedule.

To express the importance of balancing work and studies.
Organize your tasks.

2. Stop procrastinating

It’s always better to say done than to put it on hold. Avoid negative self-talk when you feel the urge to procrastinate. When you feel like not working, you can incorporate other activities that indirectly support your work; like reading an interesting blog that can help you get an idea of what you are doing or going through tutorials. This way you can not waste your time too.

To avoid procrastinating.
Keep up-to-date with your work.

3. Follow a healthy timetable

There is nothing better than following a proper diet and getting sufficient sleep than skipping one’s food or staying up late at night to finish pending work every single day. Always keep yourself hydrated and remember to take short breaks in the middle of all the juggling. Do not forget to save some “me time” every day despite all the work, where you can listen to your favourite music or go for a walk.

To express the importance of maintaining a healthy lifestyle.
Maintain a healthy lifestyle.

4. Avoid distractions

Stay away from anything that can distract you while you work. It could be your mobile phone or the loud music from the next room. You can always find a solution to keep yourself from getting distracted. One can work with music while the other cannot. So do what you think is best for you to improve or balance work and studies.

To express the importance of avoiding distractions.
Choose a method that works out for you.

5. Taking care of yourself

As important as your assignments and deadlines are, so is your health. At one point, one can get tired and stressed out, so taking care of your physical and mental health is essential for you. To keep yourself calm and focused throughout the day, you can save 20-30 minutes of the day for exercise and meditation. It can help your mind and body relax.

To express taking care of yourself.
Health comes first.

6. Communication is important

Be it personal or professional, it is always important to share what you feel with your family, friends, teachers and manager. Let your teachers and manager know you are a working student and you have your set of tasks and assignments and need time to manage everything without exhausting yourself. Sharing needs and feelings with others can bring a lot of differences to your workflow.

To express the importance of communicating.
Make your point.

7. Active social life

Despite all the work, never forget to spend time with your family, pets and friends. Isolating yourself when you are busy is not the ideal way for your brain to function. But learn to set boundaries and know where and what to prioritize. Sometimes you will have to sacrifice going to the movies with your friends to prepare for an upcoming important exam.

To express the importance of a social life.
Spend quality time with your loved ones.

8. Rewarding yourself

Don’t forget to treat yourself to a dinner or a movie date when you cross off your last important task on the list or after going through a hectic week. Never save the celebrations for later when you can celebrate it now because you worked hard for it. Remember to go easy on yourself.

To express rewarding yourself to strike a balance.
Pamper yourself with treats.

9. Ask for help

If you feel things are going out of your hands no matter what, get help. You can always ask your friends, teachers or co-workers to help you out when you feel you cannot handle everything at once. It doesn’t make you worthless; it is normal to have pressure when you have a lot going on your plate. But don’t think twice about getting professional help if you think you really need it.

To express asking for help to balance work and studies.
Communication is the key.

10. Take a break

It is necessary to take a stress-free break from all your work once in a while. A day off or a vacation can help you rejuvenate and prevent yourself from being burnt out. Spend your holiday by doing something you love or by visiting an old friend or writing a letter to your grandmother. Try not to think about work or studies until you get back fresh from your break.

To express taking a break to balance work and studies.
Hit the pause button once in a while.

You don’t have to follow all the tips at once. You will see the difference and feel more organized when you apply them slow and calmly. In the middle of all the hard work and deadlines, always remember to have fun!

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The Influence of an Audience in a Sitcom

We all need a laugh. A stress-buster. And could there be anything better than sitcoms for that? Have you ever wondered how a sitcom like Friends is so popular with people?

We all know that the cast and crew have delivered a stellar performance, but it is us- the audience, who still celebrate the show, that keeps it evergreen.

A view of the Central Perk window

Audience Is Key

Believe it or not, to write for a sitcom and make people laugh is not very easy. Like every scriptwriter, a sitcom writer has to do their homework before developing the plot and the characters.

But, a tremendous advantage of writing a sitcom is that you can change your script as the show progresses. And the audience has mass influence over it without them realizing it.

Quite a few sitcoms are filmed in front of a live audience for indoor scenes. 

Types Of Audience

  1. Primary audience :

    The laughter you hear in the background while watching a sitcom is usually an actual live audience. Most sitcom producers allow a selected group of people, usually aged between 18-35, as their audience. The character and the lifestyle in the show reflect the audience or are familiar to them.

    Based on their reaction, the writers make changes in the script during the shoot and re-shoot those scenes. The Friends actors have admitted that having a live audience boosts their energy and encourages them to give their best. 
Live audience in a studio
  1. Secondary audience :

    Viewers are the secondary audience with no age limit and may not have direct experience of life seen in the show. Their reaction to a particular scene can make a vast difference in the show.

    In Friends, when Chandler and Monica get together, the viewers reacted unexpectedly- they clapped and cheered. This gave the writers an idea to bring a twist to their friendship.

    They made Chandler and Monica a couple who eventually get married in a later season when initially, it was supposed to be a one-night thing between them!
Watching from the comfort of home

And Action!

The idea of a live audience is to create a comfortable environment for viewers around the world. The audience plays a huge part during the production and also the airing of the show.

Based on their reaction, it gives writers the space for improvisation and makes the required changes in the script. But a live audience may not be present while filming cliff-hanger episodes since the makers don’t want to give away any spoilers. 

For every ardent fan, being able to reunite each night with the characters they have grown to love is bliss. The best part of Friends is that we can relate to the characters and never get bored watching it.

The love, wit, beauty, and chemistry of the cast and crew are still winning hearts. And this makes the show successful even after 17 years of its final airing!

6 Interesting careers in the food industry

The first picture that comes to mind when you think of the food industry might be a chef handling a restaurant kitchen.

As glamourous as the job is, the hard work and dedication you put into it are insanely important. You can be creative with it.

Apart from being an executive chef or a restauranteur or a barista, there is a whole other set of careers in this fancy industry. If you want to make your way into urban farming or like combining food and science, definitely consider this path.

Here we can look at some of the top innovative careers in the food industry:

Molecular Gastronomist

This profession solves your dilemma over food and science. If you love to conduct scientific experiments and cook food, there is no other better way to kick-start your career as a molecular gastronomist.

Molecular gastronomy is avant-garde cooking, which involves physical and chemical processes in creating a dish. This technique manipulates its way into making the dish more flavourful and looks artistic.

To become a molecular gastronomist, one has to pursue a postgraduate program in molecular gastronomy. The qualification to enrol in this course is a degree in hotel management.

Conducting experiments with food.

Vegan Chef

Since the idea of veganism was introduced, many people have switched to becoming vegans for their love for the environment.

Many chefs took advantage of this scenario by challenging themselves into developing plant-based dishes sans dairy products. There are vegan restaurants and cafes in India.

To become a certified vegan chef, one can always join vegan chef training courses which are short term.

The practice of abstaining from the use of animal products.

Craft Brewer

The popularity of craft breweries has been picking up in India for the past decade, especially in the major cities. This art of creating your beer, wine, or cider differs from other breweries.

Craft beer has more nuanced flavours that come out at warmer temperatures. Craft brew has a high demand in bars, restaurants, and local markets. It is never too late to start your craft brewery business.

Formal education in chemistry, microbiology, or even engineering and knowledge on types of beers can help you towards becoming a successful craft brewer if you are going for it!

 Beer made in a traditional way.

Tea Taster

If your love for tea is infinite, then why not pursue a career in tea-tasting?

But it’s not as easy as it sounds.

One can’t only taste samples of tea but must also learn about varieties of tea leaves through years of experience to give expert advice.

Our country has plenty of tea plantations and estates that create job opportunities in the field.

There is no formal degree to become a tea taster.

There are some certificate courses that help you understand tea testing techniques and scientific knowledge.

The process where a trained taster determines the quality of a particular tea.

Food Lawyer

Surprised to hear about this profession? Food is a general topic among discussions and somehow found its way to the law.

We also have food lawyers in the industry whose role is to fight legal battles from the farming sector to food production.

They also deal with issues like food safety, public health, and workers’ rights in the industry.

There are Double Degree Integrated courses that are a combination of the investigation of Law and Science with Honors to practice as a food lawyer.

Create rules to improve the food network.

Urban Farmer

Urban farming is currently the farming trend in urban areas brought by farming enthusiasts. It is the method of cultivating, processing, and distributing food around urban areas.

You get to cultivate in your own space and grow fresh vegetables. This process also helps in supporting biodiversity and improving air quality.

If you want to do urban farming seriously, there are certification courses you can take up urban farming.

Dig your way into urban farming.

Apart from these exciting careers, there is more to the food industry that everyone should explore.

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