“Until this point in my life, when it came to academics, others used to recommend courses for me. But doing MyCaptain’s Digital Marketing Pro Course was my choice and I have to admit that it is the best decision I have ever taken!”
Find out how Akanksha found her dream job in Digital Marketing!
Hey, Akanksha here!
I’m from Kolkata and I’m currently doing a diploma in MBA. When I enrolled in this diploma course, I did not know what digital marketing actually was. I did a bachelor’s in communication during my undergrad days and took up an MBA because I liked advertising.
During the course, I realised that digital marketing got me the interest than traditional marketing. I found the ads very interesting on social media and wanted to learn more about the techniques used behind these ads.
As my graduation was nearing, I was looking for a job as well. But I didn’t want to be a part of a 9-5 job. I’m an analytical person who loves to do something that blended creativity. But I didn’t know in which field to search for the right job.
I knew about MyCaptain before. But when I saw what they offered, I knew it was worth a try.
After reading about MyCaptain’s 100% job/freelance assistance and the in-dept course structure, I went for it!
How my expectations were met.
At first, I was not sure what I was good at, but during the course; I got to explore more about Facebook and Instagram ads which hooked me to the course. There were projects and case studies that helped me understand the aspects of digital marketing.
To add to that, the course content and the entire experience were immaculate. After the course, they gave us placement training, and we had to attend mock tests that helped us prepare for the interviews. And you know what, I received my first job offer on the very first try!
I got placed in performance marketing at a company called Cupshup and now I cannot wait to see how my professional journey would unfold for me!
The best part of the course.
I would again say my favourite topics were working on the Facebook and Instagram ads. I was also amazed by how the digital marketing tools worked. Facebook ad tools were my favourite among them.
My mentors, who knew every nook and corner of the digital marketing world, were the best! They taught us and helped with the projects exceptionally well.
I would recommend this course to a friend of mine who’s appearing for her CAT exams. This course would help her get an insight into the practical world of Digital Marketing.
A token of gratitude.
I would like to thank the entire team of MyCaptain, who not only gave me a real-life experience in the field of digital marketing but also helped me gain my confidence. Before taking up this course, I was clueless about what to do or where to start. Now I have reached a point where I can confidently present my portfolio in interviews.
My advice to future mentees is that never approach this course for the sake of completing it. Have a clear mindset and never miss out on your projects or live classes. In the end, it’s all worth it!
“It all began with my love for gaming. Playing e-sports in my free time to exploring how players’ social media accounts work got me interested in social media marketing.”
Read to find out how Manas found his calling in the social media field!
Say hi to Manas Palkar!
I come from the charming city of Thane. A kid who was always keen to learn new skills. I have had various interests in marketing, photography, gaming and logo designing since my school days. But what etched me from the beginning was social media and marketing.
This long-time interest led me to choose a Bachelor’s in Mass Media, Advertising after my school. I have always been curious about how the world of social media worked and how each post brought engagement, which is why I ended up taking this course.
I’m glad that I didn’t have to be a part of the same old story of choosing a field which you didn’t like. I believe everyone needs a support system, and my family has been my support system from day one.
When did your interest in social media begin?
Okay, this can sound funny because it all started with me playing e-sports. So, I’m a hardcore gamer and I used to watch gaming videos on YouTube. While watching these videos, I was curious about how they were created. Animation and graphics in these always amazed me.
From there, I gradually started checking out the social media handles of the players and wondered how they were managed and used to engage their millions of followers.
Then everything just flew by in a second before I realised I was officially handling the social media account of my brother’s cloud kitchen. If I were to give a title to my professional journey, I would name it ‘how gaming reaped a job in social media!’ Now I can admit how gaming influenced my life for good.
How did you find out about MyCaptain?
After college, I did two internships as a social media executive. But I was hungry for more and wished to expand my knowledge of digital marketing. I wanted to learn more about creating content on social media and the tactics behind marketing it.
That’s when I came upon MyCaptain’s Digital Marketing Pro Course on Instagram through a friend and I knew at once that I wanted to take up this course! The topics looked interesting and diverse. Also, they mentioned about 100% guaranteed job/freelancing opportunities that MyCaptain offered. So I never gave it a second thought or checked other courses. I immediately enrolled in MyCaptain’s one of the Digital Marketing Pro Course batches.
The MyCaptain journey.
My journey with MyCaptain was everything I expected. From syllabus to projects and live classes to mentors a.k.a. captains were all outstanding! I found everything that I wanted in this course. It was truly an all-in-one experience!
The learning content was up to date, and I explored areas that I never imagined I would become an expert in. Learning this would not have been possible if it weren’t for my mentors, whom I would like to specially mention. They knew what they were doing and did their best to bring out the finest in all of us.
My favourite topic from the course was YouTube, of course! It gave me a clearer idea of who I want to become, so I have now decided to focus on becoming a video editor and a content creator, along with digital marketing. I don’t have a YouTube channel yet, but you will find my channel on YouTube one day!
Favourite part of the course:
Apart from the well-prepared syllabus and guaranteed placement, the best part of the course was the mentors. One would wish for a mentor like Ram Shankar Nikumbh from Taare Zameen Par at least once in their life, and here, it is nothing less!
My mentors were the best, and the classes didn’t feel like one-way communication. As far as I know, I don’t think there is another course where your mentors are reachable to you at any time of the day. They made sure that we understood every part and guided us well. They made the classes interesting and fun through their teaching.
My mentor was very helpful with my projects and enlightened me with their expertise. Now I can add more fancy stuff to my portfolio!
Post-MyCaptain course.
I opted for freelancing in digital marketing after the course. MyCaptain helped me ease the journey with their placement training, where I had mock interviews with the sweetest team supporting me in every stage of the interview process.
I was always in touch with one of the team members, who called and directed me during the interviews. I will never forget their help which was there throughout the entire process. They were a constant support and a wonderful guide.
I’ll forever be grateful to the team for helping me secure my first gig with a professional client.
Also, I want you to know that I was a nervous speaker before. But with the mock interviews and training sessions, I learned to become a better speaker. These sessions helped me gain confidence and taught me to face challenges.
Signing off.
I would absolutely recommend this course to people who want to pursue a career in digital marketing. First, the course is well-structured. Second, the projects are meaningful and gain your hands-on experience, and last but not the least, you will have an entire team behind you to help you pursue the job of your dreams.
One thing that makes MyCaptain different from other courses is that they help mentees gear up for the real world. So, if you are reading this, then you would know where to go next!
If you had to guess how much time the average person spends on social media, how long do you think it would be?
If you guessed two and a half hours, you are almost right! According to Statista, the average daily social media usage of internet users worldwide amounted to 147 minutes per day, up from 145 minutes in the previous year.
And from this, we can see how social media has become an indispensable part of our lives. But what is social media marketing, and where does it come from?
What is social media marketing?
When the world went into lockdown for the first time in 2020 because of Covid-19, we knew that all businesses were going to suffer.
Airbnb, during that time, took to social media. They put up a simple post that said; the company is helping provide free or subsidised housing for 100,000 COVID-19 responders around the world. They also added that hosts will follow all the COVID-19 protocols set by the government during the stay of guests.
This post caught the attention of their readers. Airbnb managed to advertise its business online even when the hospitality industry was down. That is the power of social media marketing.
Social media marketing is creating content for social media platforms to promote you, your products, or services. The goal of any social media marketing campaign is to find more customers and drive traffic to your website.
Importance of social media marketing
Imagine that your product or service is ready. Now you have to advertise it and reach out to your potential customers promptly. What could be a better way than promoting the product on social media to spread the word quickly? Maybe you’ll understand it better in the following context:
1. Build brand awareness
You can increase brand awareness by sharing your story with potential customers on the right platform. This helps to connect with your target audience and gain more followers. More likes, comments, shares and saves on your post boost your social engagement. This helps bring traffic to your website as well.
2. Nurture relationships with your customers
Remember, customers are very important to your business. Engaging them constantly with valuable information and updates about your business helps gain their trust. You can engage with them by putting up interactive posts, asking about their pain points and feedback, replying to their enquiries and more.
3. Generate and convert leads
You can turn your leads/potential customers into your clients by engaging them. Wondering how that is? That’s because you’re advertising to people who have opted to engage with you by following your account. To meet their expectations, you can engage them by conducting contests, including links to your website and offers in the bio sections of your profiles, hosting live videos to make announcements about products, and providing company updates.
4. Keep a tab on your competitors
Social media is a vast platform where you can learn and improvise. You can learn from your competitors by analysing their content and noticing what works for them. You can even check out the ads they run to understand who they are targeting. Most importantly, it reminds you of how unique you are or what makes your brand stand out from the rest.
With so many opportunities to offer, how can you take advantage of social media? How can you build a proper social media presence fast? Let’s find it out!
Social media marketing tips
Social media is a domain that will keep evolving and set new trends every single week. But to create a social media strategy for your business, you need to follow a few basic steps that will help you stay in the game.
1. Identify your social media platform
Conduct research and analyse where you want to promote your product. Various businesses prefer different platforms- it depends on the type of business you are running or the audience whom you want to target.
a. Instagram
Everybody loves Instagram! Guess you’ve been thinking about Instagram the whole time we mentioned social media platforms. It is not just you, but do you know there are over 2 billion Instagram users in this world?
Instagram’s audience is primarily millennials and Gen Zs. For sharing visually interesting content that includes high-quality images and videos, Instagram is where brands go. It is mainly a platform for B2C (Business-to-consumer) services.
Today, users can discover brands, browse their products, and easily complete a purchase within the app, making the app one step ahead of its time.
b. Twitter
While Instagram is more into visuals, Twitter is all about words. Being a hub for political discussions, brand campaigns and memes, Twitter is a mix of everything.
Twitter has about 436 million monthly active users worldwide. Millennials use it and are both B2B (Business-to-business) and B2C centric. Twitter is the best platform for customer service, community building and public relations.
Twitter automatically promotes tweets to your target audience. All you have to do is choose a promotable Tweet from your timeline and specify your target audience, and Twitter will do the rest of the work for you.
c. LinkedIn
If you ever have gone through LinkedIn, you will know that it is a space to network professionally where you can seek job-related opportunities.
As you might have realised, here, the target audience is mainly working professionals. With monthly active users of over 310 million, this platform is a potential goldmine for B2B brands and the rapid growth of its ad platform speaks for itself. So, service businesses and B2B product businesses get better results on LinkedIn than on other platforms.
LinkedIn focuses on B2B relationships, business development, and social selling. It is never too late to start your own LinkedIn account and begin building networks.
d. Facebook
Founded in 2004, Facebook is the largest social media platform for B2C services. With over 2.9 billion users, Facebook is the powerhouse of advertising and brand awareness.
Facebook’s audience comprises an even spread of Generation X and millennials. 1 in 3 adults regularly consume news from Facebook, signalling the popularity of timely content on the platform.
Do you know that there are approximately 10 million active advertisers on Facebook right now? If you are looking to promote your brand on Facebook, now is the time.
e. YouTube
YouTube is a large platform where your success is defined by the number of viewers you attract to your videos. To gain more subscribers, make sure that you create and share quality content videos.
84% of viewers have bought from a brand after seeing it on YouTube. See the impact created by it on brands? Also, remember to include your website in the description so that the audience can go through it.
With over 2.6 billion users, YouTube is the world’s second-most used social platform. 55% of marketers use it. You can create videos that provide some value to your audience through tutorials, how-to demonstrations, Q&As and informational content that your audience is actively looking for.
f. Pinterest
Pinterest is a little different from other social media platforms. It is actually one of the most ideal platforms for social media advertising. It comprises high visuals that attract the audience to save it- rather, ‘pin it’.
Pinterest boasts 400+ million monthly active users, but it may not be the right choice for every business. Here you can find everything from DIY activities to aesthetic decor to motivational quotes.
Pinterest influences people’s buying decisions. According to the platform themselves, 7 in 10 Pinners say that Pinterest is their go-to place to find products or services they can trust.
g. Quora
If you want to inquire about anything industry-related, then Quora is the right place. It is a question-and-answer website where users can answer each other’s questions about all kinds of topics.
The audience includes students, professionals, and industry leaders who also share their knowledge. It can be viewed as a unique cross between social media and research.
In India, over 100 million users visit Quora to compare products, offer reviews, and ask questions before their next purchase. Quora offers advertisers to build credibility in the eyes of a prospect if the information the former is providing is valid.
2. Study your target audience
Before creating content, ask yourself what your audience would like to see. Creating an audience persona can help you know who you’re trying to reach. Persona can be specific to gender, age group, interests, where they work and live, etc. You can conduct surveys and receive feedback to know their preferences and pain points.
Once you get a general idea of who may use your products, you can look for them online. For instance, the Facebook audience insights tool offers endless research opportunities and helps specify your audience.
Let’s look at how Dove wins its audience’s hearts, every single time.
We know that Dove’s goal is to make women feel good about themselves. They know their content tells a story that women can relate to.
Dove found from research that 80 percent of women came across negative remarks on social media. Dove’s goal was to change that and make social media a more positive experience. As a result, Dove teamed up with Twitter and built a tool to launch the #SpeakBeautiful Effect, which breaks down body-related words people use the most and when negative chatter appears during the day.
According to Dove, their message inspired several women. As a result,
#SpeakBeautiful was used over 168,000 times.
It drove 800 million social media impressions of the campaign.
3. Create a content calendar
Social media is a place where you have to be regular with your content. Adding your plans for your social page in advance to your ‘content calendar’ will help you stay organised. It will also help you track all the contents you have shared in the past, which prevents you from posting the same content again.
It saves your time and helps with the frequency of posts too. You can create your content calendar in sheets.
MyCaptain’s Content calendarfor Instagram
4. Analyse your competitors
You can study your competitors on how they perform on social media. See what type of content works for them and how it creates an impact on their followers. Keeping track of your competitors’ work and adding your own twist to your work will help you stand out from the crowd.
Taking the example of two U.S retail giants, Walmart and Target, let’s see how they perform on a social media platform like LinkedIn.
From this diagram, it’s obvious that Walmart has more followers than Target.
Walmart’s following also grows at a faster pace. It declines slightly on weekends, which makes sense because LinkedIn is a professional platform that gets more traffic on weekdays.
5. Be more interactive
Your followers keep you running your page and business, so it is important to keep them engaged regularly. You can make your activities more interactive by conducting Q&A sessions, adding polls, including links to feedback surveys and more. This will help you know what your followers want.
Similarly, post content that makes your audience think and ask you in your comment section or DM you.
A fun Instagram poll by MyCaptain
6.Increase engagement
Your social media engagement is determined by the number of likes, shares, retweets, comments, mentions, click-throughs, etc. It depends on the post you share and how your audience perceives the content. If you want more engagement, post content that your audience can connect with or talk about.
Always start a conversation or a discussion through your posts. Keep up with incoming responses by replying to DMs and comments/tweets, acknowledging mentions and don’t forget to follow back your industry peers, other brands and prospects.
Likewise, hashtags are another way to increase your online reach. #CreateYourStory represents Adobe’s brand hashtag. Similarly, using a branded hashtag will help you stand out. It will also allow you to track what your followers and customers are saying about your media presence and product.
7. Learn to measure results with analytics
Social media analytics is data suggested by most social media sites that give insight into what people are responding to and engaging with on your social media channels. This data is tracked to measure the growth and effectiveness of your social media channels, to improve brand awareness, profits, and return on investment (ROI).
Each social media platform has its own analytics or insights tool:
Facebook: Offers in-depth analytics of your business on the Facebook Insights platform.
Instagram: Instagram Insights show you when your audience is online, which of your posts are most popular, and your account’s impressions and reach.
LinkedIn: It offers basic, free data on your company page and full analytics software with a premium account.
Twitter: Uses Twitter Analytics, which is accessible to all users where you can learn how your tweets perform.
YouTube: A YouTube analytics dashboard is a valuable tool to track the performance of your videos, the behaviour of your viewers, and provides insights on how to optimise your video social media strategy.
Pinterest: Pinterest Analytics tool in your business account summarises your brand’s performance to get an idea of what’s working and what’s not.
Google Analytics is another tool for tracking social media results. How Google Analytics works is by collecting information about site visitors. From a website’s traffic sources to the number of hits per month, Google Analytics offers excellent insight into user’s behaviour, and collects valuable user data in real-time.
8. Use social media marketing tools
Now that your content is ready to post, how are you planning to send it out on time to the right audience? Here are some important social media marketing tools that will ease the entire process of managing your business page:
If you want to schedule posts across a variety of social media platforms, Buffer is the perfect scheduling tool to use. It allows marketers like you to either customise each post to each platform or publish the same one everywhere.
Buffer started off as a scheduling tool for Twitter. Today, it supports all major social media platforms. Buffer Chrome extension helps you to add any content you find on the Web to the Buffer queue, and your posts will be shared at the best possible times. You can also track links to see which content is most popular with your readers.
Buzzsumo is one of the most powerful tools in the market. It is a tool that helps you discover the best engagement, content and outreach opportunities across social and search. Discover new keywords, trending stories, customer questions and content success, all while monitoring what’s most important to your brand.
This tool also helps you to find influencers related to your niche, discover new keywords, track your competitors and do an analysis based on their content, all while monitoring what’s most important to your brand.
Wondering if there is a way to handle multiple social media accounts using a single dashboard? Then, Hootsuite is the best choice here! Being one of the most popular social media marketing tools, Hootsuite helps you to see all your comments and mentions in one place. You can also assign tasks to your team members, plot a social media calendar, and get updates.
Its tools integrate with Facebook, Twitter, Instagram, Google+ and YouTube, giving you an in-depth breakdown of your analytics and allowing you to interact with prospective customers. This will be really useful for experienced digital marketers.
Visual content is very important in marketing. Biteable is a tool that helps you to create high-quality videos cheaply. It is a great resource that especially helps small businesses.
With a lot to offer, like free video templates, footage, music, and animated scenes, Biteable is super easy to use. So why not add a professional touch and spark to your social media content by creating some short, super-shareable videos?
Sprout Social is an all-in-one social media management tool for brands and agencies of all scales to manage conversations and show actionable insights that drive your business to success.
This tool integrates with Instagram and includes scheduling, publishing, engagement tools, and access to analytics. You can plan and schedule your posts, monitor hashtags, and respond to comments with a complete social management solution.
9. Build influencer networks
Do you want influencers to talk about your brand or page? Then, let’s network!
When your page is ready, you can always find and follow influencers that come under your niche. Following them will give you suggestions to follow more from the same field.
Once you have proved that you are in this for the long run, you can connect with them to ask if they can collaborate with you. Get them to talk about your brand and they might even invite you to be a part of their program, too. Here, the strategy is for their sphere of influence to see what you and your company are all about. They putting in a good word about you will help you get noticed by their followers, which includes other influencers, brands and their clients.
Watchmaker Daniel Wellington used a popular dog influencer from social media to promote their watches.
The famous brand could reach a new audience by working with a surprising partner and embracing the influencer’s playful caption technique. Similarly, you may have to step out of your comfort zone to reach a new niche but look for partners that fit your brand image.
10.Keep up with the trends
Can’t get chaand baliyan out of your head? Well, we don’t blame you cause’ it’s just how trends work!
One way to keep your audience engaged is by following the current trends on social media. This will help fuel your social media strategy by gaining more traction.
For example, when you scroll through your Instagram feed, you will see various reels with different effects and audio in the background. Instead of reading the caption, the audience gets the information through that certain reel easily.
This way, you can show what your brand is about.
It’s time to bring your A-game!
With billions of people hovering around social media, managing a business account and keeping up with the high standards can be difficult. Handling a social media account can be overwhelming, but if you are up to date with your content and strategy, then there is nothing to worry about.
A few important points you should keep in mind are:
Engage in the networks more suited to your niche.
Have a proper connection between your social media pages and website.
Follow the right people and be followed by the right people.
Share relevant and interesting content always by sticking to the rules of the different social media networks.
Now we have a challenge for you! During Halloween 2014, popular soft drink brand Pepsi came up with a post,
The text in the graphic said ‘we wish you a scary Halloween!’. The idea that the brand intended to put out was that being like Coca-Cola for Halloween would be “scary”. And if you look at the cape over the can in the picture closely, you notice that it’s Cola coca instead of Coca-cola. This is to avoid legalities.
But it didn’t take long enough for a response, and that too from a Coca-cola fan.
The caption written by the fan on the right read, “Everybody wants to be a hero!”. This changes the idea that Pepsi isn’t wearing a “scary” cape for Halloween but is trying to be a hero—like Coca-Cola.
Here, Pepsi tried taking a dig at their chief competitor, Coca-cola, but who do you think won this? Share your thoughts below!
Have you heard your brother, who is an engineering graduate, talk about the importance of digital marketing? Or do you have a senior in college who is currently searching ‘digital marketing jobs for freshers’ on their browser?
Ever wondered why people are talking about digital marketing in the first place? Do you feel that it’s a common term that’s been used nowadays? Do you have any idea how it works and what value a career in the digital marketing field can earn you?
What is digital marketing?
You’ve seen various advertisements over your lifetime via channels like television, magazines, billboards, etc, and now, you can see similar advertisements on the internet too, especially on your favourite social media platforms like Instagram, Facebook, etc.
Promoting your brand to a target audience through various channels like newspapers, television, magazines, billboards, etc is called marketing. Now imagine the same brand or the product being promoted digitally?
Yes, you are getting there.
So, what is exactly digital marketing? In simple words, it is marketing your brand through online platforms to convince your customers to buy your goods or services.
This includes blogging, email marketing, social media marketing, online advertising, video marketing and more.
Few of these terms might not be familiar to you, but don’t worry because we have everything explained to you in the coming sections.
Digital marketing in India
With COVID-19 and the frequent lockdowns, remember how we could not step out of the house? Similarly, it was difficult for companies to reach out to their consumers through traditional marketing, which includes flyers and billboards. So that method of marketing was out of the question.
That is when many companies realised the importance of digital marketing. Slowly, these companies had to shift their operations to online platforms and focus on the digital marketing industry as well. These companies had to take major decisions that affected their entire operations. And what is a business without taking risks or not being receptive to changes?
The number of mobile and internet users increased throughout the lockdown period, especially in India. Did you know that there were 658.0 million internet users in India in January 2022, according to Global Digital Insights?
As we go into the post-pandemic era, one of the key aspects to note is the growth of digital/internet users. We can see a skyrocketing growth of 814% in internet users in India alone within a decade where digital marketing cannot be ignored anymore.
How to get started in the digital marketing field?
Seems interesting so far? Well, let’s see how we can find you a place to get your career started in the digital marketing field.
1. A degree in marketing
Once you complete a bachelor’s or master’s degree in marketing course, you can always do an online certification course in digital marketing or go for an internship in the field of digital marketing. Pursuing a marketing course can enhance your digital marketing skills.
2. Internship
If you want to grow as a digital marketing professional, you can apply for internships. You can either do an online or an offline internship. An internship helps to gain hands-on experience under the right guidance. Another advantage is that you can build networks with people in the same field. If you are lucky enough, then your internship firm might offer you a permanent job right after your internship period.
3. Freelancing
If you have strong digital marketing skills, you can freelance as per your wishes. There are websites like Fiverr, Upwork that allow freelancers to find work and connect with potential customers.
4. Online courses
When there are so many online courses around you, you can always learn or level up your digital marketing skills in a few weeks or less than 6 months. Right from understanding Digital marketing terms to analytics to SEO to introduction to Performance Marketing, you can learn everything in one place.
Careers in digital marketing
Digital marketing is one of the top in-demand careers, according to LinkedIn and is a skill that can be picked up by anyone. You don’t need a degree specifically in marketing to apply for digital marketing jobs.
With digital marketing booming in business, the demand for digital marketing professionals is also growing rapidly. Hundreds of start-ups are rising in India where every company is in dire need of people to expand businesses quickly. This is one of the reasons why 40000+ job opportunities are opened up for digital marketers monthly in India.
Also, the digital marketing career scope in the Indian internet industry alone is going to be worth $160 billion by 2025, according to a Goldman Sachs report, which is three times its current value.
The huge advantage of digital marketing is that anyone could enter the field regardless of their course stream. Be it from a science or an engineering background, you can pursue your career in digital marketing if you are interested and have basic knowledge of digital marketing.
Career roles in digital marketing
In the world of digital marketing, everyone has their own roles to play. It depends on their area of expertise.
If you are a digital marketer, in general, your role is to create awareness about the brand to the world, generate traffic for the company’s website or in other words, attract more website users, and bring potential customers through various digital channels.
One thing you should know about digital marketing is that it is a broad topic, and it has many subsets. There are a lot more roles other than a digital marketer in this field. So, let’s find your area of interest by looking at the different career roles in digital marketing and how each works.
1. Digital Marketing Manager
A role of a digital marketer is to ideate, strategise and implement marketing campaigns, build a presence on social media and oversee the statistics/analytics reports.
You should be able to design and oversee all aspects of the digital marketing department, including marketing databases, emails, and display advertising campaigns. You must be competent in all areas of digital marketing and should be able to keep up with the current trends.
The average salary of a digital marketing manager is Rs.6,20,000 in India, while a senior digital marketing manager can earn an average of 15L per annum.
SEO analysts help an organisation increase the number of people viewing its website (s) by analysing data on website performance and staying on top of ever-changing SEO trends.
As an SEO analyst, it is your job to do keyword research that helps you stay your website on top. You must as well as be able to do systematic observations to improve performance and decision making and deliver them through statistical data analysis.
Sounds interesting? SEO analysts earn an average of Rs.19,069 per month, while SEO analyst leads can earn an average of ₹45,870 per month.
Content marketers create all the content that is SEO-friendly that can engage the target audience. They are also responsible for increasing organic traffic (people who visit websites from unpaid sources) for the organisation through their optimised content.
A content marketer can earn an average of Rs.5,40,000 in India. With more experience, one can earn over 8L per annum.
Love social media? If so, you might want to know that the role of a social media marketing expert is to combine marketing and social media management to improve the company’s social media presence, engage with the target audience, and promote the brand on various social media platforms.
They are also in charge of strategising social media campaigns by creating content ideas, budget planning, and scheduling.
A social media marketing manager starts with an average of Rs.4,40,000 and as they soar in their career, one can earn around 10L a year.
An SEM specialist is hired in big companies to do keyword research, test ad campaigns, to achieve maximum Return On Investment (ROI) in paid search campaigns (an inexpensive and scalable form of web marketing designed to connect your ads with searchers actively seeking what you provide) by collecting and analyzing data, and identifying trends and insights.
You will be also in charge of managing the expense and budget of campaigns and estimating monthly costs.
The average base pay for a starter is Rs.31,503, while a senior SEM specialist can earn Rs.49,757.
An email marketer’s job is to create emails that will catch their audience’s attention and interest in their product or service.
A person receives millions of emails and it is your job as an email marketer to ensure that your email stands out and creates an impact on them. You should also understand how to use your email to convert leads into customers.
Email Marketing Manager salary in India ranges between Rs.2.2 lakhs to Rs.15.0 lakhs, with an average annual salary of Rs.5.9 lakhs.
Does this sound exciting to you so far? Do you think you found your niche? If yes, then perfect! If not, then also it’s fine. We know choosing a career can be confusing and that’s why we are here to help you figure it out.
In this demanding and fast-paced industry, the salary package offered is sensible too. Did you know that in India, digital marketing salary for freshers is offered around 3-4L per annum?
How to earn better in the digital marketing field?
Still confused if you should pursue a career in digital marketing? Now you know that a digital marketer earns a good income. Here are five factors that can help you land a job that offers you good pay.
1. Experience
One key aspect of getting started in the field is through interning at organisations. With good mentoring and hands-on experience, you can upskill yourself and make good connections with people from the same field. There are certification courses that you can do that add credits to your resume. With enough experience, it’s possible to negotiate a decent salary.
2. Skills
To get acquainted in this field, it is always good to have basic knowledge of digital marketing tools like SEO, email marketing, social media marketing and more. There are online courses that specialise in digital marketing to help you with upskill in the same field. Adding digital marketing skills to your resume can increase the chances of getting noticed by the recruiters.
3. Blogging
It’s always good to learn from the beginning, and to run your own blog page is not something small. Creating a blog on something you are passionate about and keeping it engaged and adding it to the portfolio can help you build credibility.
4. Job role
Your salary depends on which role you are looking to work on. There will be a hike in your pay as you keep moving ahead in your career. With years of experience, your remuneration also increases.
5. Employer
Your employer matters in fixing your salary package. If it’s a large-scale company, a fresher will have an annual package salary of 3-4L. You can also choose to be a freelancer if you wish to work independently. According to Glassdoor, freelancers in digital marketing can earn from Rs.25,000 – Rs.10,00,000 per year.
Skill requirements in digital marketing
Now that we have mentioned skills, there are a few basic important skills that every aspiring digital marketing professional should have in their kitty.
1. Search Engine Optimisation skills
You should have a broad knowledge of SEO and how it works. Optimising content or a website to be picked up by the search engine is not something that everybody can do.
2. Social media management skills
Managing social media is not about putting up posts, but there is a whole creative brain behind ideating and strategising an entire campaign. One should have the talent to engage the audience and build connections by enhancing own brand on social media platforms.
3. Communication skills
Not just hard skills, but soft skills are equally important for any job role. Communication is successful when the message you are trying to convey is clear to your target audience, be it written or oral.
4. Design skills
It is not necessary to know how to design, but having knowledge of basic design rules can make a vast difference in your work. A good eye on content and design details can go hand in hand at work.
5. Organisation skills
Organisational skills include practices like time management, scheduling, prioritising through to-do and to-don’t list, project management skills, multi-tasking and more are essential skills that a digital marketing professional needs.
6. Analytical skills
Analytical skills include the ability to think critically, analyse data, make difficult decisions, and solve problems. Here, efficient data analytical skills are required to analyse and interpret marketing campaigns to improve paid and organic (unpaid) campaigns.
Future of digital marketing
With each passing day, businesses are changing, the lifestyle of people is changing, you can see how the internet is available to the rural parts of our country. It is going to be accessible to many more soon and hence the opportunities in the digital marketing field are going to broaden.
Upskilling in the field of digital marketing can bring you various job opportunities. It also helps to add value to your resume.
Now we know why digital marketing is one of the top careers and how it’s only going to gain more importance in the coming years. So, it’s never too late to start your blog or run your first digital marketing agency.
So when are you stepping up?
We would like to hear your thoughts and answer your questions. So, drop them below and let’s have a chat!
Be it a star-studded wedding like Vik-Kat’s or an IPL game, there are no events that event management companies can not run beautifully.
Event management firms organise functions or events such as annual meets, weddings, reunions, fundraisers, sports events and more.
Even if one individual owns the company, organising an event and pulling it off is a matter of teamwork and collaboration.
But with the pandemic here, did you ever wonder how these companies managed to stay in business?
Live-streaming concerts.
Event management companies during the pandemic
Like every other field, the event management industry fell short of business when COVID-19 hit the world. But as soon as the lockdown lifted, clients started approaching the firms again.
If you take an example, pandemic weddings are a thing now in our country, the lavish events curated under the restrictions imposed by the government.
There are several events conducted online too.
According to Statista, the revenue of the organised events industry was estimated to be over 100 billion Indian rupees in the financial year 2021, up from around 66.1 billion rupees in the financial year 2018.
Maintain social distancing at events.
Current event management trends in India
Despite several events during the pandemic, the current situation forced the event management industry to move most of its operations online.
Eventually, that led the companies to become a trendsetter in the industry.
Event management firms adopted a few methods like:
1. Live stream
Nowadays, live streaming is a common trend, especially at wedding functions. The reason behind this idea is to reach more audiences.
Since the number of guests is limited because of COVID protocols, YouTube or other streaming sites have made it easier for others to be a part of the function.
2. Engaging social media content
Like any other company, event management companies have also taken to social media platforms to promote their business. Posting fine pictures from the events one organised and updating current projects will engage the audience. The audience can even share the posts they like, leading to more views and reach for the firm.
3. Experimental Marketing
Experiment marketing is a concept that includes techniques like Virtual Reality, 360-degree photo experiences, projection mapping and more. A few event management companies adopted it to help give their clients an idea about the events they are planning by offering a virtual tour of the setup.
Technology makes everything easier.
4. Specially designed mobile apps
These firms have designed apps that help clients connect with their event managers. Also, some apps help the client find their perfect venue for the event with a single tap. Thus, making the job easier for both the manager and the client.
Challenges faced by the event management companies
In this time of anticipation, there are barriers while planning an event.
1. Government protocols and health and safety
The event management team should make sure that they follow the rules set by the government that can change from time to time.
From the number of guests to event timing to social distancing, they must ensure that the team and the guests follow all the protocols.
2. Uncertainty of the future
The events that are already well-planned and arranged could get cancelled because of the rise in Covid cases, curfews and lockdown. The time and money invested could go to waste.
3. Getting acquainted with technology
Most of the operations have moved online ever since the pandemic hit us. So, it is important to keep up-to-date with technological aspects and the social media language that’s required for the business.
Virtual conferencesare common now.
4. Day-to-day functions
To run an event, one has to pay for the vendors, caterers, photographers and more. With less cash inflow and the increase in the price of items and props, it’s challenging to pay the usual retailers.
Future of the event management firms
The event management firms will keep growing despite the current situation. Also, people have changed and so have their lifestyles. One is likely to spend money even to organise an event at their home for their loved ones.
Now, since people are getting adapted to the fast-paced technology, it is possible to curate an event in many forms:
Zoom conferences
Virtual concerts
Hybrid events
Outdoor events
Small-scale live events
From adaptable planning to expecting anything, one can always devise a Plan B. Investing time and money in technology these days will only benefit the business, along with focusing on health and safety.
Have strategic planning.
To look at the bright side, it will be an opportunity for the event organisers to expand their venue and audience via virtual events. It will be a great platform to showcase their hard work and creativity.
Any fan that has watched ‘The Family Man’ seasons 1 and 2 must be excited for its next season even before its shoot begins.
The impact the Indian web series has created among the Indian population is fascinating. Such is Little Things; everybody got the happy ending they wished for after five years of its pilot episode.
The shift from T.V serials to web series has grown big time through the last few years. In fact, the focus shift from hilarious household dramas to topics that are raw and real has caught many eyes.
How Indian web series explore a fresh track
Breaking away from the stereotypes, what’s unique with the web series is how the makers discuss diverse topics and issues that the people want to learn.
They want to dive in deep to explore genres like crime thrillers, sci-fi, horror, comedy surrounding the everyday lives of Indians. We have shows like Made In Heaven and Little Things that normalise homo-sexual relationships and live-in together.
The audience watch for its matured content and the best part is that these are uncensored, hence keeping the essence of the story.
There’s no limit to exploring different genres.
Door to real talents
Web series acts as a platform for new talents. There are stories that should be conveyed from different parts of the country. One can create their content and easily share it on a free medium like YouTube.
Similarly, we see fresh faces who don’t have a film background. Some actors had their breakthroughs after appearing in the web series; a few among them are Mithila Palkar, Pratik Gandhi, Shweta Tripathi, and the list goes on.
There are writers like Dhruv Sehgal who add reality elements into his script. From directors to actors to editors, there are opportunities for some true talents in this industry.
Stars who established their stardom in both cinema and web series.
Exceptional making in Indian web series
In making, the technical aspects are brilliant. From cinematography to music to editing, one can draw a line between a daily soap and a web series.
Makers are focusing on both the script and the technical details nowadays. If you take Sacred Games or Mirzapur, you can see the cinematic level of articulation around each element.
Another plus in the making is how each episode or show is aired for a limited duration rather than dragging it for years. Thus grasps the audience and keeps them on their toes till the end.
From big budget to using latest equipment web series in India have set its standards.
Covid-19 impact on OTT platforms
The COVID-19 pandemic has been a great accelerator for the Indian SVOD (Subscription Video-On-Demand) market. OTT video subscriptions reached almost 62 million by 2020 end, doubling from 32 million at the end of 2019.
The closure of the movie halls and rare good content on television has forced a large part of the audience to shift to online platforms for entertainment. In search of quality content, people are ready to spend money to subscribe to their favourite OTT platforms.
Binge-watching shows on OTT platforms are a thing now.
To conclude, web series in India has taken a step ahead in this era. It seems almost tailor-made, especially for the youth. The OTT platforms like Netflix, Amazon Prime Video, Hot Star, Zee 5, YouTube are a medium to access the latest web series.
With the web series releasing one after another, the audience is waiting for new seasons and more decent plots.
Do you want to create an impact in the world with your creative skills? Then the mass communication course is the right choice for you.
A mass communication course is always confused with journalism studies. In fact, mass communication is communicating a message to a large group of people through a medium like a newspaper, social networking, radio, advertisements, and more. Meanwhile, journalism is a subset.
Mass communication is a good option for those people with fine communication skills, creative skills, presentation skills, writing skills and observational skills.
Convey message to a mass population.
Scope of mass communication today
In recent years, the mass communication field has developed rapidly in terms of technology and innovation. With the increase in media companies and advertising agencies, there are various job opportunities.
According to an EY report, the Indian media and entertainment (M&E) sector stood at Rs. 1.38 trillion (US$19 billion) in 2020. It is projected to grow to Rs. 2.23 trillion (US$30.6 billion) by 2023 because of the acceleration of digital adoption among users across geographies.
Mass communication course topics are quite diverse. It covers a lot of components from short filmmaking to audio production and from journalism to Public Relations. Likewise, one can pursue their area of interest after their graduation.
Stay creative for life.
Eligibility and fee structure
A 12th graduate can apply for a diploma or an undergraduate course in mass communication. Furthermore, to apply for a master’s in mass communication, an undergraduate degree in any stream is a must.
Most of the intakes into the mass communication course are merit-based. Whereas, few universities like BHU, KIIT enrolls students based on the respective entrance test scores.
Moreover, the fees vary depending on the college one studies. In government institutes, the fee package can differ from 60,000 INR-1,10,000 INR. While in private institutes, it costs around 3 lakh for three years.
Another advantage of studying in a top university is that one gets world-class industrial exposure. Not only that, but few universities even facilitate student exchange programs.
Present your work to the world.
Online mass communication course
With technology making it easy for all, many prefer to learn from online platforms. Especially during the lockdown, both the students and the professionals have explored options online to learn alternative courses.
Although online mass communication courses are rare in India, there are courses related to mass communication available on online educational platforms. MyCaptain is one such platform where you can focus on specific subjects like Short Film Making, Music Production, Advertising, Journalism and Media Studies and more.
The price range of online courses varies from 1500 INR to 50,000 INR. Moreover, you can complete an online course in a short period.
As one of the most emerging courses, mass communication has its own set of benefits and hindrances.
Pros:
It is a creative field where you can explore your true potential with no limit.
If you work hard and your creation gets recognised, it fetches you fame and money.
Working in such an industry can connect you to business people, film stars, politicians, and more.
You get to travel often and meet new people.
Interview famous people.
Cons:
It is not a 9-5 job. You have to work at irregular timings.
If you want to stay at the top of the industry, work hard for it.
You will always need strong passion and determination in the field, as you will face new challenges every day.
Future prospects
The media and entertainment industry encountered a major change with the rise of digital and OTT markets. In addition to this, the revenues shot up with the rise of media conglomerates like Disney+ Hotstar, Sony Entertainment Television.
Mass communication graduates get hired in media houses, magazines, newspapers, PR agencies and more. One can also apply for job roles like Content Writer, Blogger, Social Media Manager, TV Anchor, etc.
According to Glassdoor, a fresher can earn 2 lakh – 3 lakh per annum. Besides, graduates from reputed universities will receive a good salary package. A few companies that hire mass communication graduates in India are Times of India Publication Group, Viacom, All India Radio, BBC, NDTV Network.
Leave an impression on the audience.
Undoubtedly, mass communication is an interesting field for those who like challenges and innovation at work.
So, let’s work towards creating a revolution and see the change that we wish to see!
For some, leadership skills don’t come naturally, and that’s where you need soft skills training. Here is an example that gives you a better idea of how soft skills are relevant to what you do.
From hosting her talk shows to inspiring millions, Oprah Winfrey is one among us who used her skills to bring attention to social issues. Her opening speech at the 75th Golden Globe Awards made people call her to run for President of the United States in 2020.
Her ability to communicate effectively and her empathy towards others makes her the successful and powerful woman she is. And these are two of the essential skills one requires in their life, which are called soft skills.
Soft skills are the non-technical skills that relate to how you act. It includes how you interact with others, how you manage your work, and how you solve problems.
Explore your potential.
Why do we need soft skills training?
In this generation, face-to-face communication does not last long. Almost all the communication happens through smartphones, hence creating neglect in developing soft skills.
A person with good soft skills sets apart others. Be it your personal or professional life, an overall impression is created based on how you react to each situation.
Places where you can apply your soft skills are,
Restaurants: Be polite to the staff and acknowledge them for their service rather than treating them harshly.
Job interviews: To test your soft skills, the interview panel assigns you a few real-life tasks, where they evaluate you based on your performance.
Workplace: There will be times when you have to lead a team or make a crucial decision. That tests your leadership or decision-making skills.
If you are finding it hard to develop soft skills at school or work, then opting for soft skills training is a brilliant choice.
Be polite.
Types of soft skills
According to LinkedIn’s 2019 Global Talent Trends survey, ninety-two percent said soft skills matter as much or more than hard skills, and 80% said soft skills are increasingly significant to organisational success.
Soft skills, commonly known as “people skills”, include aspects such as:
1. Communication
Communication is successful when the message you are trying to convey is clear to the receiver. Be it an oral or written form of communication, make it precise and to the point.
Communicate effectively.
2. Confidence
Always speak and act confidently in any situation. Your confidence in your communication can tell a lot about you. The first step is to believe in yourself.
3. Empathy
Empathy is the ability to understand and share the feelings of each other. For example, your friend was not able to win the match and she was sad. Seeing her, you also feel sad (even though you aren’t affected by her not winning the match). Sharing her sadness is empathy.
4. Punctuality
Punctuality is important everywhere. Be it showing up in the office or submitting the projects on time.
Time once wasted cannot be retrieved.
5. Problem Solving
Problem-solving skills help you determine why an issue is happening and how to resolve that issue. It’s one of the key skills that employees require.
6. Leadership
It is the act of leading a team and being a good leader. A true leader identifies the strengths and weaknesses of their team members.
Lead your team to achieve the goal.
When it comes to bad hires, 89% said they typically lack soft skills. So, we need soft skills training to improve our interpersonal skills.
Benefits of soft skills training
Add new skills to your skill-set.
The earlier we focus on our soft skills, the better it is. Soft skills are strengthened through one’s experiences and journey as a student and a working professional.
1. Students
A student can learn several things if we let them grow and create a safe space to ask their questions. This way, the curiosity and the thirst to learn never die in them.
Time management is essential throughout life. For instance, students will have to juggle their studies and projects or finish competitive exams on time. They must know the value of time and the meaning of punctuality, especially when they work.
Nurture the analytical thinking in students so that it prepares them to step into the actual world. Create a platform that helps to grow their interests.
2. Personal life
Learn to communicate throughout your life. Good communication can harness good relations. Always communicate truthfully and respectfully.
If one can adapt to the changes happening around them, they will adjust to their expectations and cope with these changes in life and work far better.
How we handle our own emotions and relate to that of others is a critical aspect of how we navigate the world. This personal soft skill plays a major role in leadership or teamwork.
3. Office
A positive attitude creates a good atmosphere.
Training the employees on conflict resolution can improve customer service. Eventually, the employee will be able to quickly identify the problem, study it and provide a solution to the customer.
Focusing on improving employee soft skills can increase the retention of employees. This way, the company can save hire costs.
Learning how to take feedback professionally is important. Respect the feedback and seek solutions to improve. Maintaining a positive attitude is essential to you and your team members.
Online soft skills training courses
With the rise of technology, online courses are booming because of the convenience it provides. It is flexible, well-designed and cost-effective.
In fact, COVID-19 resulted in the rise of enrollment in soft skills training courses. Students and professionals felt the need to improve their soft skills to add value to their resumes or skill-set.
MyCaptain is one such platform that offers a course on business communication that helps you to up your skill game at your workplace. With lifetime access to the course content, you get to interact with an experienced mentor and learn effectively. The price range of online courses varies from 500 INR to 50,000 INR.
Online v/s offline soft skills training
Offline courses are the active method of learning where the students can directly communicate with their mentor. While online courses can delay the communication flow when there are network issues.
Online training courses are much affordable compared to offline training courses, where you can learn from the comforts of home.
It is easy to find many online skills training courses around us in contrast with a lesser number of offline skills training courses.
Online courses provide the personalisation of content while students in an offline batch get personal attention.
Believe in yourself.
Clearly, all of the most in-demand soft skills can be trained and developed. Either through offline or online training.
The problem is that many people still think of these types of skills as innate qualities rather than something that can be learned.
As Winston Churchill said, “Attitude is a little thing that makes a big difference”, a small change in how you perceive the soft skills can bring a huge difference in the organisation as well as your life.
From Sabyasachi to Versace, every designer has a unique style that makes them stand out from the rest. If you are dreaming of owning a label someday, there are many fashion design courses around you to help you pursue your passion.
Fashion design is the art of designing clothing and other fashion accessories which are aesthetically and visually pleasing. It is considered one of the most glamorous jobs in the world.
A fashion design course helps you to learn the fundamentals of fashion designing, from basics to advanced. These courses; help a student to learn the artwork behind some of the masterpieces of the world’s top designers and practically enable them to prepare for the fashion industry.
Sketch your way into fashion.
Scope of fashion design courses
The fashion industry is steadily growing, and the opportunities it offers are infinite. With the globalization and rise of e-commerce business, anybody around the world can get their hands on global trends.
According to Statista, the market value of textile and apparel across India in 2020 was 106 billion U.S. dollars. And this value was estimated to reach 190 billion U.S. dollars by 2026.
The advantage of being in this field is that the scope is not just restricted to a country. But, one can pursue their fashion journey abroad with the years of experience and talent they have.
Showcase your work to the world.
How to apply for the course?
Any 12th graduate in the science/arts/commerce stream can apply for the undergraduate course in fashion designing. To meet the eligibility criteria for a postgraduate program in fashion design, one should have a bachelor’s degree in fashion design. Students can also apply for one-year diploma courses after 10th grade.
The total course fee varies from 4.5 lakhs to 20 lakhs. Merit-based scholarships are offered to students upto 4-6 lakhs in NIFT.
Do proper research before applying for any course.
The rise in online fashion design courses
Online fashion designing courses are self-paced, and you can attend from the comforts of home. Such courses teach you from basics to advanced level in lesser time with lesser fee.
During the pandemic, there was a rise in enrollment in online fashion design courses. Students and working professionals have started focusing on honing their skills through these online courses. The Net Promoter Score (NPS) for the fashion design course at MyCaptain has been 80 constantly.
With direct exposure from fashion experts and a specially curated curriculum, one can explore the industry and begin their career in fashion. Anybody without a degree in fashion can also enroll in one of the fashion design courses online.
Learn remotely.
Offline v/s online fashion design courses
There is no limit to what you can learn.
1. Admission procedure
When joining an institute, one has to go through many stages like filling the application form, clearing the entrance test, waiting for results and more. Meanwhile, the online courses require only your general information, and you can make the payment online.
2. Cost and duration
Getting a degree from top institutes takes 3-4 years at a higher fee while you can get the course completion certificate online by spending less money and time. Online fashion design courses can range from 2500 INR to 50,000 INR.
3. Communication
There is direct contact between the student and the mentor, while there can be a delay in their communication in the online mode of teaching.
4. Accessibility
There is no limit to the accessibility of study materials in online courses while it’s time-consuming to get all the materials in one place when you are studying offline.
Both online and offline courses provide a wide variety of options and opportunities in professional paths. One can start as a trainee or become an entrepreneur to turn their dream into reality.
Career Opportunities
Fashion design is one of the highest-paying industries and every day it keeps expanding to newer horizons. Hence, a career in fashion design is very diverse and challenging.
On completing your course, you can work at different job profiles in fashion houses, E-commerce fashion companies, fashion magazines, or become an entrepreneur by opening up your own boutique or starting a fashion blog.
Check out some of the interesting careers below that you can opt for once you complete the course.
1. Fashion designer
A fashion designer does not need an introduction. They can create a revolution with their vision and ideas. They take care of everything, from sketching to choosing patterns to styling and executing them.
Materials and patterns.
2. Stylist
A stylist’s job profile is pretty glam and challenging at the same time. Stylists use their talents and ideas to style a person according to their taste, preferences, and body type. A stylist takes care of the overall look of a person from top to bottom, including the makeup.
3. Creative director
They are the brains behind beautiful magazine campaigns. A creative director takes the lead in planning the visuals to communicate them with different departments like art, costume, camera, PR. They should have a strong background in design direction and management.
Make a change.
4. Buyer
A fashion buyer collaborates with brands and decides which all items of clothing and accessories are appealing to their store or clients. They directly work with the merchandisers, brand manufacturers and have contacts with people from the fashion industry.
5. Influencer
With the popularity of social media rising, influencers are also using such platforms to create their fashion content, present it to the world and inspire others. Popular influencers get to collaborate with brands and be part of their campaign.
Turn your passion into a profession.
With opportunities arising every day, the fashion industry is opening up the path for many fashion aspirants. Choosing the right course can help you decide whether you want to pursue your career in the same field or not.
All of us would have a colour which we prefer. For example, if you open your wardrobe, maybe you can see a rack of clothes in shades of black because that’s what catches your attention every time you shop. Sometimes you look at the blue sky because it’s calming and that’s how colour psychology works.
What is colour psychology?
Colour psychology is the study of colours in relation to human behaviour. It aims to determine how colour affects our day-to-day decisions while choosing a product or a brand.
The meaning behind each colour affects our selection of colours. The choice can also vary depending on our geographical location, upbringing, cultural differences and more.
A peaceful mind is essential.
Importance of colour psychology in marketing
Each colour has a meaning behind it. It evokes feelings among the people. A brand is all about connecting with its customers. So the brand colour plays a major role in customer attention.
As a creator, it is important to know colour psychology. It helps you to design the exact brand colour that helps to convey your brand message.
If the design has no meaningful backstory, it will be hard to acquire customers as they won’t understand the purpose. The right choice of colours can help a customer decide what they want.
Different shades of colour.
The meaning behind each colour
Different colours have different meanings. Warm colours like red, orange, yellow evoke emotions that range from warmth to anger. While, cool colours like green, blue, purple can bring calmness and also a sense of dignity to the picture.
Red
In colour psychology, red is the most intense colour. The colour stands for energy, love, passion and danger. Visually, the colour improves metabolism, respiration rate, and raises blood pressure.
You can notice how most of the call-to-action buttons are in red. The motive behind the logo colour of Youtube and Netflix is mainly to bring excitement to the viewers. This strategy makes them want to use the app.
Coca Cola’s iconic red.
Orange
Orange represents creativity, self-confidence and youth. The colour radiates warmth and happiness. It is a colour that can guide the mind and vitality, given its obvious link to oranges and vitamin C.
The logo of the Nickelodeon channel for children is orange which promotes creativity and energy. The colour is used in the logos to create a friendly environment.
Hit the refresh button.
Yellow
Yellow revolves around happiness, positivity and hope. Sun, smiley faces and sunflowers are all yellow in colour. But too much yellow can pose as a warning sign and also create anxiety.
IKEA, one of the best home furniture companies in the world has yellow in its logo. The whole idea of IKEA is to make their customers happy with the furniture they sell. A new house or moving homes can be a milestone for a customer. Thus, buying new furniture can bring a new change to their lives.
Find happiness in little things.
Green
Green is associated with nature, balance and growth. Dark green represents money which symbolizes prosperity and stability.
Green creates a visual balance hence creating a soothing effect on the viewers. Popular brands like Spotify and Starbucks use green in their logo. Also, greenlight in traffic is a symbol of going ahead in our journey.
See, eat and talk green.
Blue
This colour represents serenity and professionalism. Blue ties with sea and sky that are calming in nature. But at the same time, it is the go-to colour for most of the top companies.
Companies like LinkedIn, HP, Visa use blue in their logo for the professional touch. Another social media networking site like Facebook has blue in its logo too. There is an interesting fact behind this – Facebook founder Mark Zuckerberg is red-green colour blind and blue is the most vivid colour he can see.
The shades of blue.
Purple
Purple defines imagination, mystery and spirituality. It is also an introspective tone, that helps us to connect with deeper thoughts. Purple can be related to fantasy and easily attract highly creative people.
Adding too much purple can knock off the visual balance. Hence adding its hints to the logo and website will help tone down the dominant factor.
Yahoo has a purple logo which is designed with a matching font so that it doesn’t overpower the whole design.
Black
Black is the all-time classic colour. It defines sophistication and elegance. A touch of black colour can make the design look bold, mysterious and powerful. It can also depict sadness and anger.
Black is a popular colour for text which helps in enhancing readability. Most of the luxurious brands prefer black and white logos as it makes them intimidating and expensive.
Powerful as a queen.
White
White represents simplicity, goodness and minimalism. It also symbolizes sterility and cold. Using white in design and building interiors can visually bring a minimalistic aesthetic look.
Using white space in designs can tell us a lot about the design. It can create a modern and classic touch. Apple is a huge example when it comes to advertising and packaging. It shows us how a white can be simple and minimalistic yet powerful.
Minimal and aesthetic.
So, while designing your brand, choose the colours which you think represent you and how it will affect your customers.
Remember how you perceive the meaning of colour can depend on your personal experience and background. Therefore it can differ from others.
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