Author: Gouri Sasidharan (Page 1 of 2)

Top 10 Tips For Social Media Marketing Beginners

If you had to guess how much time the average person spends on social media, how long do you think it would be?

If you guessed two and a half hours, you are almost right! According to Statista, the average daily social media usage of internet users worldwide amounted to 147 minutes per day, up from 145 minutes in the previous year.

And from this, we can see how social media has become an indispensable part of our lives. But what is social media marketing, and where does it come from?

What is social media marketing?

When the world went into lockdown for the first time in 2020 because of Covid-19, we knew that all businesses were going to suffer. 

Airbnb, during that time, took to social media. They put up a simple post that said; the company is helping provide free or subsidised housing for 100,000 COVID-19 responders around the world. They also added that hosts will follow all the COVID-19 protocols set by the government during the stay of guests.

This post caught the attention of their readers. Airbnb managed to advertise its business online even when the hospitality industry was down. That is the power of social media marketing.

Social media marketing is creating content for social media platforms to promote you, your products, or services. The goal of any social media marketing campaign is to find more customers and drive traffic to your website.

Importance of social media marketing

Imagine that your product or service is ready. Now you have to advertise it and reach out to your potential customers promptly. What could be a better way than promoting the product on social media to spread the word quickly? Maybe you’ll understand it better in the following context:

1. Build brand awareness

You can increase brand awareness by sharing your story with potential customers on the right platform. This helps to connect with your target audience and gain more followers. More likes, comments, shares and saves on your post boost your social engagement. This helps bring traffic to your website as well.

2. Nurture relationships with your customers

Remember, customers are very important to your business. Engaging them constantly with valuable information and updates about your business helps gain their trust. You can engage with them by putting up interactive posts, asking about their pain points and feedback, replying to their enquiries and more.

3. Generate and convert leads

You can turn your leads/potential customers into your clients by engaging them. Wondering how that is? That’s because you’re advertising to people who have opted to engage with you by following your account. To meet their expectations, you can engage them by conducting contests, including links to your website and offers in the bio sections of your profiles, hosting live videos to make announcements about products, and providing company updates.

4. Keep a tab on your competitors

Social media is a vast platform where you can learn and improvise. You can learn from your competitors by analysing their content and noticing what works for them. You can even check out the ads they run to understand who they are targeting. Most importantly, it reminds you of how unique you are or what makes your brand stand out from the rest.

With so many opportunities to offer, how can you take advantage of social media? How can you build a proper social media presence fast? Let’s find it out!

Social media marketing tips

Social media is a domain that will keep evolving and set new trends every single week. But to create a social media strategy for your business, you need to follow a few basic steps that will help you stay in the game.

1. Identify your social media platform  

Conduct research and analyse where you want to promote your product. Various businesses prefer different platforms- it depends on the type of business you are running or the audience whom you want to target.

a. Instagram

Everybody loves Instagram! Guess you’ve been thinking about Instagram the whole time we mentioned social media platforms. It is not just you, but do you know there are over 2 billion Instagram users in this world?

Instagram’s audience is primarily millennials and Gen Zs. For sharing visually interesting content that includes high-quality images and videos, Instagram is where brands go. It is mainly a platform for B2C (Business-to-consumer) services.

Today, users can discover brands, browse their products, and easily complete a purchase within the app, making the app one step ahead of its time.

b. Twitter

While Instagram is more into visuals, Twitter is all about words. Being a hub for political discussions, brand campaigns and memes, Twitter is a mix of everything.

Twitter has about 436 million monthly active users worldwide. Millennials use it and are both B2B (Business-to-business) and B2C centric. Twitter is the best platform for customer service, community building and public relations.

Twitter automatically promotes tweets to your target audience. All you have to do is choose a promotable Tweet from your timeline and specify your target audience, and Twitter will do the rest of the work for you.

c. LinkedIn

If you ever have gone through LinkedIn, you will know that it is a space to network professionally where you can seek job-related opportunities.

As you might have realised, here, the target audience is mainly working professionals. With monthly active users of over 310 million, this platform is a potential goldmine for B2B brands and the rapid growth of its ad platform speaks for itself. So, service businesses and B2B product businesses get better results on LinkedIn than on other platforms. 

LinkedIn focuses on B2B relationships, business development, and social selling. It is never too late to start your own LinkedIn account and begin building networks.

d. Facebook

Founded in 2004, Facebook is the largest social media platform for B2C services. With over 2.9 billion users, Facebook is the powerhouse of advertising and brand awareness.

Facebook’s audience comprises an even spread of Generation X and millennials. 1 in 3 adults regularly consume news from Facebook, signalling the popularity of timely content on the platform.

Do you know that there are approximately 10 million active advertisers on Facebook right now? If you are looking to promote your brand on Facebook, now is the time. 

e. YouTube

YouTube is a large platform where your success is defined by the number of viewers you attract to your videos. To gain more subscribers, make sure that you create and share quality content videos.

84% of viewers have bought from a brand after seeing it on YouTube. See the impact created by it on brands? Also, remember to include your website in the description so that the audience can go through it.

With over 2.6 billion users, YouTube is the world’s second-most used social platform. 55% of marketers use it. You can create videos that provide some value to your audience through tutorials, how-to demonstrations, Q&As and informational content that your audience is actively looking for. 

f. Pinterest

Pinterest is a little different from other social media platforms. It is actually one of the most ideal platforms for social media advertising. It comprises high visuals that attract the audience to save it- rather, ‘pin it’.

Pinterest boasts 400+ million monthly active users, but it may not be the right choice for every business. Here you can find everything from DIY activities to aesthetic decor to motivational quotes.

Pinterest influences people’s buying decisions. According to the platform themselves, 7 in 10 Pinners say that Pinterest is their go-to place to find products or services they can trust.

g. Quora

If you want to inquire about anything industry-related, then Quora is the right place. It is a question-and-answer website where users can answer each other’s questions about all kinds of topics.

The audience includes students, professionals, and industry leaders who also share their knowledge. It can be viewed as a unique cross between social media and research. 

In India, over 100 million users visit Quora to compare products, offer reviews, and ask questions before their next purchase. Quora offers advertisers to build credibility in the eyes of a prospect if the information the former is providing is valid.

2. Study your target audience

Before creating content, ask yourself what your audience would like to see. Creating an audience persona can help you know who you’re trying to reach. Persona can be specific to gender, age group, interests, where they work and live, etc. You can conduct surveys and receive feedback to know their preferences and pain points.

Once you get a general idea of who may use your products, you can look for them online. For instance, the Facebook audience insights tool offers endless research opportunities and helps specify your audience. 

Let’s ‌look at how Dove wins its audience’s hearts, every single time.

We know that Dove’s goal is to make women feel good about themselves. They know their content tells a story that women can relate to.

Dove found from research that 80 percent of women came across negative remarks on social media. Dove’s goal was to change that and make social media a more positive experience. As a result, Dove teamed up with Twitter and built a tool to launch the #SpeakBeautiful Effect, which breaks down body-related words people use the most and when negative chatter appears during the day.

According to Dove, their message inspired several women. As a result,

  • #SpeakBeautiful was used over 168,000 times.
  • It drove 800 million social media impressions of the campaign.

3. Create a content calendar

Social media is a place where you have to be regular with your content. Adding your plans for your social page in advance to your ‘content calendar’ will help you stay organised. It will also help you track all the contents you have shared in the past, which prevents you from posting the same content again.

It saves your time and helps with the frequency of posts too. You can create your content calendar in sheets. 

MyCaptain’s Content calendar for Instagram

4. Analyse your competitors

You can study your competitors on how they perform on social media. See what type of content works for them and how it creates an impact on their followers. Keeping track of your competitors’ work and adding your own twist to your work will help you stand out from the crowd.

Taking the example of two U.S retail giants, Walmart and Target, let’s see how they perform on a social media platform like LinkedIn.

From this diagram, it’s obvious that Walmart has more followers than Target.

Walmart’s following also grows at a faster pace. It declines slightly on weekends, which makes sense because LinkedIn is a professional platform that gets more traffic on weekdays. 

5. Be more interactive

Your followers keep you running your page and business, so it is important to keep them engaged regularly. You can make your activities more interactive by conducting Q&A sessions, adding polls, including links to feedback surveys and more. This will help you know what your followers want.

Similarly, post content that makes your audience think and ask you in your comment section or DM you.

A fun Instagram poll by MyCaptain

6. Increase engagement

Your social media engagement is determined by the number of likes, shares, retweets, comments, mentions, click-throughs, etc. It depends on the post you share and how your audience perceives the content. If you want more engagement, post content that your audience can connect with or talk about.

Always start a conversation or a discussion through your posts. Keep up with incoming responses by replying to DMs and comments/tweets, acknowledging mentions and don’t forget to follow back your industry peers, other brands and prospects.

Likewise, hashtags are another way to increase your online reach. #CreateYourStory represents Adobe’s brand hashtag. Similarly, using a branded hashtag will help you stand out. It will also allow you to track what your followers and customers are saying about your media presence and product.

7. Learn to measure results with analytics

Social media analytics is data suggested by most social media sites that give insight into what people are responding to and engaging with on your social media channels. This data is tracked to measure the growth and effectiveness of your social media channels, to improve brand awareness, profits, and return on investment (ROI).

Each social media platform has its own analytics or insights tool:

  • Facebook: Offers in-depth analytics of your business on the Facebook Insights platform.
  • Instagram: Instagram Insights show you when your audience is online, which of your posts are most popular, and your account’s impressions and reach.
  • LinkedIn: It offers basic, free data on your company page and full analytics software with a premium account.
  • Twitter: Uses Twitter Analytics, which is accessible to all users where you can learn how your tweets perform.
  • YouTube: A YouTube analytics dashboard is a valuable tool to track the performance of your videos, the behaviour of your viewers, and provides insights on how to optimise your video social media strategy.
  • Pinterest: Pinterest Analytics tool in your business account summarises your brand’s performance to get an idea of what’s working and what’s not.

Google Analytics is another tool for tracking social media results. How Google Analytics works is by collecting information about site visitors. From a website’s traffic sources to the number of hits per month, Google Analytics offers excellent insight into user’s behaviour, and collects valuable user data in real-time.

8. Use social media marketing tools

Now that your content is ready to post, how are you planning to send it out on time to the right audience? Here are some important social media marketing tools that will ease the entire process of managing your business page:

a. Buffer

If you want to schedule posts across a variety of social media platforms, Buffer is the perfect scheduling tool to use. It allows marketers like you to either customise each post to each platform or publish the same one everywhere.

Buffer started off as a scheduling tool for Twitter. Today, it supports all major social media platforms. Buffer Chrome extension helps you to add any content you find on the Web to the Buffer queue, and your posts will be shared at the best possible times. You can also track links to see which content is most popular with your readers.

b. Buzzsumo

Buzzsumo is one of the most powerful tools in the market. It is a tool that helps you discover the best engagement, content and outreach opportunities across social and search. Discover new keywords, trending stories, customer questions and content success, all while monitoring what’s most important to your brand.

This tool also helps you to find influencers related to your niche, discover new keywords, track your competitors and do an analysis based on their content, all while monitoring what’s most important to your brand.

c. Hootsuite

Wondering if there is a way to handle multiple social media accounts using a single dashboard? Then, Hootsuite is the best choice here! Being one of the most popular social media marketing tools, Hootsuite helps you to see all your comments and mentions in one place. You can also assign tasks to your team members, plot a social media calendar, and get updates.

Its tools integrate with Facebook, Twitter, Instagram, Google+ and YouTube, giving you an in-depth breakdown of your analytics and allowing you to interact with prospective customers. This will be really useful for experienced digital marketers.

d. Biteable

Visual content is very important in marketing. Biteable is a tool that helps you to create high-quality videos cheaply. It is a great resource that especially helps small businesses. 

With a lot to offer, like free video templates, footage, music, and animated scenes, Biteable is super easy to use. So why not add a professional touch and spark to your social media content by creating some short, super-shareable videos?

e. Sprout Social

Sprout Social is an all-in-one social media management tool for brands and agencies of all scales to manage conversations and show actionable insights that drive your business to success.

This tool integrates with Instagram and includes scheduling, publishing, engagement tools, and access to analytics. You can plan and schedule your posts, monitor hashtags, and respond to comments with a complete social management solution.

9. Build influencer networks

Do you want influencers to talk about your brand or page? Then, let’s network!

When your page is ready, you can always find and follow influencers that come under your niche. Following them will give you suggestions to follow more from the same field. 

Once you have proved that you are in this for the long run, you can connect with them to ask if they can collaborate with you. Get them to talk about your brand and they might even invite you to be a part of their program, too. Here, the strategy is for their sphere of influence to see what you and your company are all about. They putting in a good word about you will help you get noticed by their followers, which includes other influencers, brands and their clients.

Watchmaker Daniel Wellington used a popular dog influencer from social media to promote their watches.

The famous brand could reach a new audience by working with a surprising partner and embracing the influencer’s playful caption technique. Similarly, you may have to step out of your comfort zone to reach a new niche but look for partners that fit your brand image.

10. Keep up with the trends

Can’t get chaand baliyan out of your head? Well, we don’t blame you cause’ it’s just how trends work!

One way to keep your audience engaged is by following the current trends on social media. This will help fuel your social media strategy by gaining more traction.

For example, when you scroll through your Instagram feed, you will see various reels with different effects and audio in the background. Instead of reading the caption, the audience gets the information through that certain reel easily.

This way, you can show what your brand is about.

It’s time to bring your A-game!

With billions of people hovering around social media, managing a business account and keeping up with the high standards can be difficult. Handling a social media account can be overwhelming, but if you are up to date with your content and strategy, then there is nothing to worry about.

A few important points you should keep in mind are:

  • Engage in the networks more suited to your niche.
  • Have a proper connection between your social media pages and website.
  • Follow the right people and be followed by the right people.
  • Share relevant and interesting content always by sticking to the rules of the different social media networks.

Now we have a challenge for you! During Halloween 2014, popular soft drink brand Pepsi came up with a post,

The text in the graphic said ‘we wish you a scary Halloween!’. The idea that the brand intended to put out was that being like Coca-Cola for Halloween would be “scary”. And if you look at the cape over the can in the picture closely, you notice that it’s Cola coca instead of Coca-cola. This is to avoid legalities. 

But it didn’t take long enough for a response, and that too from a Coca-cola fan.

The caption written by the fan on the right read, “Everybody wants to be a hero!”. This changes the idea that Pepsi isn’t wearing a “scary” cape for Halloween but is trying to be a hero—like Coca-Cola.

Here, Pepsi tried taking a dig at their chief competitor, Coca-cola, but who do you think won this? Share your thoughts below!

Digital Marketing for Freshers: Career Opportunities & Salaries 

Have you heard your brother, who is an engineering graduate, talk about the importance of digital marketing? Or do you have a senior in college who is currently searching ‘digital marketing jobs for freshers’ on their browser? 

Ever wondered why people are talking about digital marketing in the first place? Do you feel that it’s a common term that’s been used nowadays? Do you have any idea how it works and what value a career in the digital marketing field can earn you?

What is digital marketing?

You’ve seen various advertisements over your lifetime via channels like television, magazines, billboards, etc, and now, you can see similar advertisements on the internet too, especially on your favourite social media platforms like Instagram, Facebook, etc.

Promoting your brand to a target audience through various channels like newspapers, television, magazines, billboards, etc is called marketing. Now imagine the same brand or the product being promoted digitally? 

Yes, you are getting there.

So, what is exactly digital marketing? In simple words, it is marketing your brand through online platforms to convince your customers to buy your goods or services.

This includes blogging, email marketing, social media marketing, online advertising, video marketing and more.

Few of these terms might not be familiar to you, but don’t worry because we have everything explained to you in the coming sections.

Digital marketing in India 

With COVID-19 and the frequent lockdowns, remember how we could not step out of the house? Similarly, it was difficult for companies to reach out to their consumers through traditional marketing, which includes flyers and billboards. So that method of marketing was out of the question. 

That is when many companies realised the importance of digital marketing. Slowly, these companies had to shift their operations to online platforms and focus on the digital marketing industry as well. These companies had to take major decisions that affected their entire operations. And what is a business without taking risks or not being receptive to changes? 

The number of mobile and internet users increased throughout the lockdown period, especially in India. Did you know that there were 658.0 million internet users in India in January 2022, according to Global Digital Insights?

As we go into the post-pandemic era, one of the key aspects to note is the growth of digital/internet users. We can see a skyrocketing growth of 814% in internet users in India alone within a decade where digital marketing cannot be ignored anymore.

How to get started in the digital marketing field?

Seems interesting so far? Well, let’s see how we can find you a place to get your career started in the digital marketing field.

1. A degree in marketing

Once you complete a bachelor’s or master’s degree in marketing course, you can always do an online certification course in digital marketing or go for an internship in the field of digital marketing. Pursuing a marketing course can enhance your digital marketing skills.

2. Internship

If you want to grow as a digital marketing professional, you can apply for internships. You can either do an online or an offline internship. An internship helps to gain hands-on experience under the right guidance. Another advantage is that you can build networks with people in the same field. If you are lucky enough, then your internship firm might offer you a permanent job right after your internship period.

3. Freelancing

If you have strong digital marketing skills, you can freelance as per your wishes. There are websites like Fiverr, Upwork that allow freelancers to find work and connect with potential customers. 

4. Online courses

When there are so many online courses around you, you can always learn or level up your digital marketing skills in a few weeks or less than 6 months. Right from understanding Digital marketing terms to analytics to SEO to introduction to Performance Marketing, you can learn everything in one place.

Careers in digital marketing

Digital marketing is one of the top in-demand careers, according to LinkedIn and is a skill that can be picked up by anyone. You don’t need a degree specifically in marketing to apply for digital marketing jobs.

With digital marketing booming in business, the demand for digital marketing professionals is also growing rapidly. Hundreds of start-ups are rising in India where every company is in dire need of people to expand businesses quickly. This is one of the reasons why 40000+ job opportunities are opened up for digital marketers monthly in India.  

Also, the digital marketing career scope in the Indian internet industry alone is going to be worth $160 billion by 2025, according to a Goldman Sachs report, which is three times its current value. 

The huge advantage of digital marketing is that anyone could enter the field regardless of their course stream. Be it from a science or an engineering background, you can pursue your career in digital marketing if you are interested and have basic knowledge of digital marketing. 

Career roles in digital marketing

In the world of digital marketing, everyone has their own roles to play. It depends on their area of expertise. 

If you are a digital marketer, in general, your role is to create awareness about the brand to the world, generate traffic for the company’s website or in other words, attract more website users, and bring potential customers through various digital channels. 

One thing you should know about digital marketing is that it is a broad topic, and it has many subsets. There are a lot more roles other than a digital marketer in this field. So, let’s find your area of interest by looking at the different career roles in digital marketing and how each works.

1. Digital Marketing Manager

A role of a digital marketer is to ideate, strategise and implement marketing campaigns, build a presence on social media and oversee the statistics/analytics reports. 

You should be able to design and oversee all aspects of the digital marketing department, including marketing databases, emails, and display advertising campaigns. You must be competent in all areas of digital marketing and should be able to keep up with the current trends. 

The average salary of a digital marketing manager is Rs.6,20,000 in India, while a senior digital marketing manager can earn an average of 15L per annum. 

2. SEO Analyst

SEO analysts help an organisation increase the number of people viewing its website (s) by analysing data on website performance and staying on top of ever-changing SEO trends. 

As an SEO analyst, it is your job to do keyword research that helps you stay your website on top. You must as well as be able to do systematic observations to improve performance and decision making and deliver them through statistical data analysis.

Sounds interesting? SEO analysts earn an average of Rs.19,069 per month, while SEO analyst leads can earn an average of ₹45,870 per month.

3. Content Marketer

Content marketers create all the content that is SEO-friendly that can engage the target audience. They are also responsible for increasing organic traffic (people who visit websites from unpaid sources) for the organisation through their optimised content.

A content marketer can earn an average of Rs.5,40,000 in India. With more experience, one can earn over 8L per annum.

4. Social Media Marketing Expert

Love social media? If so, you might want to know that the role of a social media marketing expert is to combine marketing and social media management to improve the company’s social media presence, engage with the target audience, and promote the brand on various social media platforms. 

They are also in charge of strategising social media campaigns by creating content ideas, budget planning, and scheduling. 

A social media marketing manager starts with an average of Rs.4,40,000 and as they soar in their career, one can earn around 10L a year.

5. Search Engine Marketing/SEM Specialist

An SEM specialist is hired in big companies to do keyword research, test ad campaigns, to achieve maximum Return On Investment (ROI) in paid search campaigns (an inexpensive and scalable form of web marketing designed to connect your ads with searchers actively seeking what you provide) by collecting and analyzing data, and identifying trends and insights. 

You will be also in charge of managing the expense and budget of campaigns and estimating monthly costs. 

The average base pay for a starter is Rs.31,503, while a senior SEM specialist can earn Rs.49,757.

6. Email Marketer

An email marketer’s job is to create emails that will catch their audience’s attention and interest in their product or service. 

A person receives millions of emails and it is your job as an email marketer to ensure that your email stands out and creates an impact on them. You should also understand how to use your email to convert leads into customers. 

Email Marketing Manager salary in India ranges between Rs.2.2 lakhs to Rs.15.0 lakhs, with an average annual salary of Rs.5.9 lakhs.

Digital marketing salary in India

Does this sound exciting to you so far? Do you think you found your niche? If yes, then perfect! If not, then also it’s fine. We know choosing a career can be confusing and that’s why we are here to help you figure it out.

In this demanding and fast-paced industry, the salary package offered is sensible too. Did you know that in India, digital marketing salary for freshers is offered around 3-4L per annum?

(Source: Glassdoor)

How to earn better in the digital marketing field?

Still confused if you should pursue a career in digital marketing? Now you know that a digital marketer earns a good income. Here are five factors that can help you land a job that offers you good pay.

1. Experience 

One key aspect of getting started in the field is through interning at organisations. With good mentoring and hands-on experience, you can upskill yourself and make good connections with people from the same field. There are certification courses that you can do that add credits to your resume. With enough experience, it’s possible to negotiate a decent salary.

2. Skills

To get acquainted in this field, it is always good to have basic knowledge of digital marketing tools like SEO, email marketing, social media marketing and more. There are online courses that specialise in digital marketing to help you with upskill in the same field. Adding digital marketing skills to your resume can increase the chances of getting noticed by the recruiters.

3. Blogging

It’s always good to learn from the beginning, and to run your own blog page is not something small. Creating a blog on something you are passionate about and keeping it engaged and adding it to the portfolio can help you build credibility.

4. Job role

Your salary depends on which role you are looking to work on. There will be a hike in your pay as you keep moving ahead in your career. With years of experience, your remuneration also increases.

5. Employer

Your employer matters in fixing your salary package. If it’s a large-scale company, a fresher will have an annual package salary of 3-4L. You can also choose to be a freelancer if you wish to work independently. According to Glassdoor, freelancers in digital marketing can earn from Rs.25,000 – Rs.10,00,000 per year. 

Skill requirements in digital marketing

Now that we have mentioned skills, there are a few basic important skills that every aspiring digital marketing professional should have in their kitty.

1. Search Engine Optimisation skills

You should have a broad knowledge of SEO and how it works. Optimising content or a website to be picked up by the search engine is not something that everybody can do. 

2. Social media management skills

Managing social media is not about putting up posts, but there is a whole creative brain behind ideating and strategising an entire campaign. One should have the talent to engage the audience and build connections by enhancing own brand on social media platforms.

3. Communication skills

Not just hard skills, but soft skills are equally important for any job role. Communication is successful when the message you are trying to convey is clear to your target audience, be it written or oral.

4. Design skills

It is not necessary to know how to design, but having knowledge of basic design rules can make a vast difference in your work. A good eye on content and design details can go hand in hand at work.

5. Organisation skills

Organisational skills include practices like time management, scheduling, prioritising through to-do and to-don’t list, project management skills, multi-tasking and more are essential skills that a digital marketing professional needs.

6. Analytical skills

Analytical skills include the ability to think critically, analyse data, make difficult decisions, and solve problems. Here, efficient data analytical skills are required to analyse and interpret marketing campaigns to improve paid and organic (unpaid) campaigns.

Future of digital marketing

With each passing day, businesses are changing, the lifestyle of people is changing, you can see how the internet is available to the rural parts of our country. It is going to be accessible to many more soon and hence the opportunities in the digital marketing field are going to broaden.

Upskilling in the field of digital marketing can bring you various job opportunities. It also helps to add value to your resume. 

Now we know why digital marketing is one of the top careers and how it’s only going to gain more importance in the coming years. So, it’s never too late to start your blog or run your first digital marketing agency. 

So when are you stepping up?

We would like to hear your thoughts and answer your questions. So, drop them below and let’s have a chat!

The Evolution of Event Management Companies.

Be it a star-studded wedding like Vik-Kat’s or an IPL game, there are no events that event management companies can not run beautifully. 

Event management firms organise functions or events such as annual meets, weddings, reunions, fundraisers, sports events and more.

Even if one individual owns the company, organising an event and pulling it off is a matter of teamwork and collaboration.

But with the pandemic here, did you ever wonder how these companies managed to stay in business?

Live-streaming concerts.

Event management companies during the pandemic

Like every other field, the event management industry fell short of business when COVID-19 hit the world. But as soon as the lockdown lifted, clients started approaching the firms again. 

If you take an example, pandemic weddings are a thing now in our country, the lavish events curated under the restrictions imposed by the government.

There are several events conducted online too.

According to Statista, the revenue of the organised events industry was estimated to be over 100 billion Indian rupees in the financial year 2021, up from around 66.1 billion rupees in the financial year 2018.

Maintain social distancing at events.

Current event management trends in India

Despite several events during the pandemic, the current situation forced the event management industry to move most of its operations online. 

Eventually, that led the companies to become a trendsetter in the industry.

Event management firms adopted a few methods like:

1. Live stream

Nowadays, live streaming is a common trend, especially at wedding functions. The reason behind this idea is to reach more audiences.

Since the number of guests is limited because of COVID protocols, YouTube or other streaming sites have made it easier for others to be a part of the function.

2. Engaging social media content

Like any other company, event management companies have also taken to social media platforms to promote their business. Posting fine pictures from the events one organised and updating current projects will engage the audience. The audience can even share the posts they like, leading to more views and reach for the firm.

3. Experimental Marketing

Experiment marketing is a concept that includes techniques like Virtual Reality, 360-degree photo experiences, projection mapping and more. A few event management companies adopted it to help give their clients an idea about the events they are planning by offering a virtual tour of the setup.

Event managements companies have taken to another level with their experimental marketing
Technology makes everything easier.

4. Specially designed mobile apps

These firms have designed apps that help clients connect with their event managers. Also, some apps help the client find their perfect venue for the event with a single tap. Thus, making the job easier for both the manager and the client.

Challenges faced by the event management companies

In this time of anticipation, there are barriers while planning an event.

1. Government protocols and health and safety

The event management team should make sure that they follow the rules set by the government that can change from time to time.

From the number of guests to event timing to social distancing, they must ensure that the team and the guests follow all the protocols.

2. Uncertainty of the future

The events that are already well-planned and arranged could get cancelled because of the rise in Covid cases, curfews and lockdown. The time and money invested could go to waste.

3. Getting acquainted with technology

Most of the operations have moved online ever since the pandemic hit us. So, it is important to keep up-to-date with technological aspects and the social media language that’s required for the business.

Events can be in the form of virtual conferences or zoom meetings too.
Virtual conferences are common now.

4. Day-to-day functions

To run an event, one has to pay for the vendors, caterers, photographers and more. With less cash inflow and the increase in the price of items and props, it’s challenging to pay the usual retailers. 

Future of the event management firms

The event management firms will keep growing despite the current situation. Also, people have changed and so have their lifestyles. One is likely to spend money even to organise an event at their home for their loved ones.

Now, since people are getting adapted to the fast-paced technology, it is possible to curate an event in many forms:

  • Zoom conferences
  • Virtual concerts
  • Hybrid events
  • Outdoor events
  • Small-scale live events

From adaptable planning to expecting anything, one can always devise a Plan B. Investing time and money in technology these days will only benefit the business, along with focusing on health and safety.

Event management companies should plan their events strategically.
Have strategic planning.

To look at the bright side, it will be an opportunity for the event organisers to expand their venue and audience via virtual events. It will be a great platform to showcase their hard work and creativity.

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How Do Indian Web Series Win Audiences?

Any fan that has watched ‘The Family Man’ seasons 1 and 2 must be excited for its next season even before its shoot begins.

The impact the Indian web series has created among the Indian population is fascinating. Such is Little Things; everybody got the happy ending they wished for after five years of its pilot episode. 

The shift from T.V serials to web series has grown big time through the last few years. In fact, the focus shift from hilarious household dramas to topics that are raw and real has caught many eyes.

How Indian web series explore a fresh track

Breaking away from the stereotypes, what’s unique with the web series is how the makers discuss diverse topics and issues that the people want to learn. 

They want to dive in deep to explore genres like crime thrillers, sci-fi, horror, comedy surrounding the everyday lives of Indians. We have shows like Made In Heaven and Little Things that normalise homo-sexual relationships and live-in together. 

The audience watch for its matured content and the best part is that these are uncensored, hence keeping the essence of the story.

If one wants to watch an Indian web series, there are many genres to choose from.
There’s no limit to exploring different genres.

Door to real talents

Web series acts as a platform for new talents. There are stories that should be conveyed from different parts of the country. One can create their content and easily share it on a free medium like YouTube.

Similarly, we see fresh faces who don’t have a film background. Some actors had their breakthroughs after appearing in the web series; a few among them are Mithila Palkar, Pratik Gandhi, Shweta Tripathi, and the list goes on.

There are writers like Dhruv Sehgal who add reality elements into his script. From directors to actors to editors, there are opportunities for some true talents in this industry.

Few talented actors have left their impact in movies and web series.
Stars who established their stardom in both cinema and web series.

Exceptional making in Indian web series

In making, the technical aspects are brilliant. From cinematography to music to editing, one can draw a line between a daily soap and a web series. 

Makers are focusing on both the script and the technical details nowadays. If you take Sacred Games or Mirzapur, you can see the cinematic level of articulation around each element. 

Another plus in the making is how each episode or show is aired for a limited duration rather than dragging it for years. Thus grasps the audience and keeps them on their toes till the end.

From big budget to using latest equipment web series in India have set its standards.

Covid-19 impact on OTT platforms

The COVID-19 pandemic has been a great accelerator for the Indian SVOD (Subscription Video-On-Demand) market. OTT video subscriptions reached almost 62 million by 2020 end, doubling from 32 million at the end of 2019. 

The closure of the movie halls and rare good content on television has forced a large part of the audience to shift to online platforms for entertainment. In search of quality content, people are ready to spend money to subscribe to their favourite OTT platforms.

Binge-watching shows on OTT platforms are a thing now.

To conclude, web series in India has taken a step ahead in this era. It seems almost tailor-made, especially for the youth. The OTT platforms like Netflix, Amazon Prime Video, Hot Star, Zee 5, YouTube are a medium to access the latest web series. 

With the web series releasing one after another, the audience is waiting for new seasons and more decent plots.

So, which show are you watching next?

Mass Communication Course: How To Choose The Right Path?

Do you want to create an impact in the world with your creative skills? Then the mass communication course is the right choice for you.

A mass communication course is always confused with journalism studies. In fact, mass communication is communicating a message to a large group of people through a medium like a newspaper, social networking, radio, advertisements, and more. Meanwhile, journalism is a subset.

Mass communication is a good option for those people with fine communication skills, creative skills, presentation skills, writing skills and observational skills.

Learn to convey your message to a huge audience.
Convey message to a mass population.

Scope of mass communication today

In recent years, the mass communication field has developed rapidly in terms of technology and innovation. With the increase in media companies and advertising agencies, there are various job opportunities.

According to an EY report, the Indian media and entertainment (M&E) sector stood at Rs. 1.38 trillion (US$19 billion) in 2020. It is projected to grow to Rs. 2.23 trillion (US$30.6 billion) by 2023 because of the acceleration of digital adoption among users across geographies.

Mass communication course topics are quite diverse. It covers a lot of components from short filmmaking to audio production and from journalism to Public Relations. Likewise, one can pursue their area of interest after their graduation.

You can be as creative as you wish at work. Choosing mass communication course can help you unleash your creativity.
Stay creative for life.

Eligibility and fee structure

A 12th graduate can apply for a diploma or an undergraduate course in mass communication. Furthermore, to apply for a master’s in mass communication, an undergraduate degree in any stream is a must.

Most of the intakes into the mass communication course are merit-based. Whereas, few universities like BHU, KIIT enrolls students based on the respective entrance test scores.

Moreover, the fees vary depending on the college one studies. In government institutes, the fee package can differ from 60,000 INR-1,10,000 INR. While in private institutes, it costs around 3 lakh for three years.

Top Institutes in mass communication

Graduating from a recognised university can land you in good companies with a decent starting salary. Some of the top institutes for mass communication courses in India are IIMC (Indian Institute of Mass Communication), SIMC (Symbiosis Institute of Media & Communication), UoH (University of Hyderabad) and XIC (Xavier Institute of Communications).

Another advantage of studying in a top university is that one gets world-class industrial exposure. Not only that, but few universities even facilitate student exchange programs.

Learn the right technique and method through mass communication subjects to showcase your work.
Present your work to the world.

Online mass communication course

With technology making it easy for all, many prefer to learn from online platforms. Especially during the lockdown, both the students and the professionals have explored options online to learn alternative courses.

Although online mass communication courses are rare in India, there are courses related to mass communication available on online educational platforms. MyCaptain is one such platform where you can focus on specific subjects like Short Film Making, Music Production, Advertising, Journalism and Media Studies and more.

The price range of online courses varies from 1500 INR to 50,000 INR. Moreover, you can complete an online course in a short period.

Pros and cons of mass communication

As one of the most emerging courses, mass communication has its own set of benefits and hindrances.

Pros:

  • It is a creative field where you can explore your true potential with no limit. 
  • If you work hard and your creation gets recognised, it fetches you fame and money.
  • Working in such an industry can connect you to business people, film stars, politicians, and more.
  • You get to travel often and meet new people.
One will have the opportunity to interact with famous personalities in this field.
Interview famous people.

Cons:

  • It is not a 9-5 job. You have to work at irregular timings.
  • If you want to stay at the top of the industry, work hard for it.
  • You will always need strong passion and determination in the field, as you will face new challenges every day.

Future prospects

The media and entertainment industry encountered a major change with the rise of digital and OTT markets. In addition to this, the revenues shot up with the rise of media conglomerates like Disney+ Hotstar, Sony Entertainment Television.

Mass communication graduates get hired in media houses, magazines, newspapers, PR agencies and more. One can also apply for job roles like Content Writer, Blogger, Social Media Manager, TV Anchor, etc.

According to Glassdoor, a fresher can earn 2 lakh – 3 lakh per annum. Besides, graduates from reputed universities will receive a good salary package. A few companies that hire mass communication graduates in India are Times of India Publication Group, Viacom, All India Radio, BBC, NDTV Network.

Present yourself to the world with your skills.
Leave an impression on the audience.

Undoubtedly, mass communication is an interesting field for those who like challenges and innovation at work. 

So, let’s work towards creating a revolution and see the change that we wish to see!

How to Benefit From Soft Skills Training?

For some, leadership skills don’t come naturally, and that’s where you need soft skills training. Here is an example that gives you a better idea of how soft skills are relevant to what you do.

From hosting her talk shows to inspiring millions, Oprah Winfrey is one among us who used her skills to bring attention to social issues. Her opening speech at the 75th Golden Globe Awards made people call her to run for President of the United States in 2020. 

Her ability to communicate effectively and her empathy towards others makes her the successful and powerful woman she is. And these are two of the essential skills one requires in their life, which are called soft skills.

Soft skills are the non-technical skills that relate to how you act. It includes how you interact with others, how you manage your work, and how you solve problems.

Explore what you got through soft skills training.
Explore your potential.

Why do we need soft skills training?

In this generation, face-to-face communication does not last long. Almost all the communication happens through smartphones, hence creating neglect in developing soft skills.

A person with good soft skills sets apart others. Be it your personal or professional life, an overall impression is created based on how you react to each situation.

Places where you can apply your soft skills are,

  • Restaurants: Be polite to the staff and acknowledge them for their service rather than treating them harshly.
  • Job interviews: To test your soft skills, the interview panel assigns you a few real-life tasks, where they evaluate you based on your performance.
  • Workplace: There will be times when you have to lead a team or make a crucial decision. That tests your leadership or decision-making skills.

If you are finding it hard to develop soft skills at school or work, then opting for soft skills training is a brilliant choice.

Knowing how to speak in public places is a soft skill.
Be polite.

Types of soft skills

According to LinkedIn’s 2019 Global Talent Trends survey, ninety-two percent said soft skills matter as much or more than hard skills, and 80% said soft skills are increasingly significant to organisational success.

Soft skills, commonly known as “people skills”, include aspects such as:

1. Communication 

Communication is successful when the message you are trying to convey is clear to the receiver. Be it an oral or written form of communication, make it precise and to the point.

Communicate effectively.

2. Confidence 

Always speak and act confidently in any situation. Your confidence in your communication can tell a lot about you. The first step is to believe in yourself.

3. Empathy 

Empathy is the ability to understand and share the feelings of each other. For example, your friend was not able to win the match and she was sad. Seeing her, you also feel sad (even though you aren’t affected by her not winning the match). Sharing her sadness is empathy.

4. Punctuality 

 Punctuality is important everywhere. Be it showing up in the office or submitting the projects on time.

Time once wasted cannot be retrieved.

5. Problem Solving 

Problem-solving skills help you determine why an issue is happening and how to resolve that issue. It’s one of the key skills that employees require.

6. Leadership 

It is the act of leading a team and being a good leader. A true leader identifies the strengths and weaknesses of their team members.

Leadership is a soft skill that is required everywhere.
Lead your team to achieve the goal.

When it comes to bad hires, 89% said they typically lack soft skills. So, we need soft skills training to improve our interpersonal skills.

Benefits of soft skills training

Soft skill training helps you to add and improve more skills.
Add new skills to your skill-set.

The earlier we focus on our soft skills, the better it is. Soft skills are strengthened through one’s experiences and journey as a student and a working professional. 

1. Students 

  • A student can learn several things if we let them grow and create a safe space to ask their questions. This way, the curiosity and the thirst to learn never die in them.
  • Time management is essential throughout life. For instance, students will have to juggle their studies and projects or finish competitive exams on time. They must know the value of time and the meaning of punctuality, especially when they work. 
  • Nurture the analytical thinking in students so that it prepares them to step into the actual world. Create a platform that helps to grow their interests.

2. Personal life 

  • Learn to communicate throughout your life. Good communication can harness good relations. Always communicate truthfully and respectfully.
  • If one can adapt to the changes happening around them, they will adjust to their expectations and cope with these changes in life and work far better.
  • How we handle our own emotions and relate to that of others is a critical aspect of how we navigate the world. This personal soft skill plays a major role in leadership or teamwork.

3. Office

A positive attitude creates a good atmosphere.
  • Training the employees on conflict resolution can improve customer service. Eventually, the employee will be able to quickly identify the problem, study it and provide a solution to the customer.
  • Focusing on improving employee soft skills can increase the retention of employees. This way, the company can save hire costs.
  • Learning how to take feedback professionally is important. Respect the feedback and seek solutions to improve. Maintaining a positive attitude is essential to you and your team members.

Online soft skills training courses

With the rise of technology, online courses are booming because of the convenience it provides. It is flexible, well-designed and cost-effective.

In fact, COVID-19 resulted in the rise of enrollment in soft skills training courses. Students and professionals felt the need to improve their soft skills to add value to their resumes or skill-set.

MyCaptain is one such platform that offers a course on business communication that helps you to up your skill game at your workplace. With lifetime access to the course content, you get to interact with an experienced mentor and learn effectively. The price range of online courses varies from 500 INR to 50,000 INR.

Online v/s offline soft skills training

  1. Offline courses are the active method of learning where the students can directly communicate with their mentor. While online courses can delay the communication flow when there are network issues.
  1. Online training courses are much affordable compared to offline training courses, where you can learn from the comforts of home.
  1. It is easy to find many online skills training courses around us in contrast with a lesser number of offline skills training courses.
  1. Online courses provide the personalisation of content while students in an offline batch get personal attention.
Soft skills training helps you to grow.
Believe in yourself.

Clearly, all of the most in-demand soft skills can be trained and developed. Either through offline or online training.

The problem is that many people still think of these types of skills as innate qualities rather than something that can be learned. 

As Winston Churchill said, “Attitude is a little thing that makes a big difference”, a small change in how you perceive the soft skills can bring a huge difference in the organisation as well as your life. 

Explore 35+different skills.

Fashion Design Courses: Everything You Need To Know

From Sabyasachi to Versace, every designer has a unique style that makes them stand out from the rest. If you are dreaming of owning a label someday, there are many fashion design courses around you to help you pursue your passion.

Fashion design is the art of designing clothing and other fashion accessories which are aesthetically and visually pleasing. It is considered one of the most glamorous jobs in the world.

A fashion design course helps you to learn the fundamentals of fashion designing, from basics to advanced. These courses; help a student to learn the artwork behind some of the masterpieces of the world’s top designers and practically enable them to prepare for the fashion industry.

Explore the world of fashion designing if you have a knack for details and creativity.
Sketch your way into fashion.

Scope of fashion design courses

The fashion industry is steadily growing, and the opportunities it offers are infinite. With the globalization and rise of e-commerce business, anybody around the world can get their hands on global trends.

According to Statista, the market value of textile and apparel across India in 2020 was 106 billion U.S. dollars. And this value was estimated to reach 190 billion U.S. dollars by 2026.

The advantage of being in this field is that the scope is not just restricted to a country. But, one can pursue their fashion journey abroad with the years of experience and talent they have.

Showcase your work to the world.

How to apply for the course?

Any 12th graduate in the science/arts/commerce stream can apply for the undergraduate course in fashion designing. To meet the eligibility criteria for a postgraduate program in fashion design, one should have a bachelor’s degree in fashion design. Students can also apply for one-year diploma courses after 10th grade.

To enroll in one of the top institutes of the country, one has to clear the entrance test of the respective institute. Some of the best institutes in the country are the National Institute of Fashion Technology (NIFT), National Institute of Design (NID)Pearl Academy, Symbiosis Institute of Design. These institutes conduct entrance examinations every year where thousands of young aspirants appear for the exams.

The total course fee varies from 4.5 lakhs to 20 lakhs. Merit-based scholarships are offered to students upto 4-6 lakhs in NIFT.

Doing a research on your potential course is significant.
Do proper research before applying for any course.

The rise in online fashion design courses

Online fashion designing courses are self-paced, and you can attend from the comforts of home. Such courses teach you from basics to advanced level in lesser time with lesser fee.

During the pandemic, there was a rise in enrollment in online fashion design courses. Students and working professionals have started focusing on honing their skills through these online courses. The Net Promoter Score (NPS) for the fashion design course at MyCaptain has been 80 constantly.

With direct exposure from fashion experts and a specially curated curriculum, one can explore the industry and begin their career in fashion. Anybody without a degree in fashion can also enroll in one of the fashion design courses online.

Learn online fashion design course from home.
Learn remotely.

Offline v/s online fashion design courses

You can learn online fashion design courses with all the materials and guidance from any part of the world.
There is no limit to what you can learn.

1. Admission procedure

When joining an institute, one has to go through many stages like filling the application form, clearing the entrance test, waiting for results and more. Meanwhile, the online courses require only your general information, and you can make the payment online.

2. Cost and duration

Getting a degree from top institutes takes 3-4 years at a higher fee while you can get the course completion certificate online by spending less money and time. Online fashion design courses can range from 2500 INR to 50,000 INR.

3. Communication

There is direct contact between the student and the mentor, while there can be a delay in their communication in the online mode of teaching.

4. Accessibility

There is no limit to the accessibility of study materials in online courses while it’s time-consuming to get all the materials in one place when you are studying offline.

Both online and offline courses provide a wide variety of options and opportunities in professional paths. One can start as a trainee or become an entrepreneur to turn their dream into reality.

Career Opportunities

Fashion design is one of the highest-paying industries and every day it keeps expanding to newer horizons. Hence, a career in fashion design is very diverse and challenging. 

On completing your course, you can work at different job profiles in fashion houses, E-commerce fashion companies, fashion magazines, or become an entrepreneur by opening up your own boutique or starting a fashion blog. 

Check out some of the interesting careers below that you can opt for once you complete the course.

1. Fashion designer

A fashion designer does not need an introduction. They can create a revolution with their vision and ideas. They take care of everything, from sketching to choosing patterns to styling and executing them.

As a fashion designer, you can experiment with different colours and patterns.
Materials and patterns.

2. Stylist

A stylist’s job profile is pretty glam and challenging at the same time. Stylists use their talents and ideas to style a person according to their taste, preferences, and body type. A stylist takes care of the overall look of a person from top to bottom, including the makeup.

3. Creative director

They are the brains behind beautiful magazine campaigns. A creative director takes the lead in planning the visuals to communicate them with different departments like art, costume, camera, PR. They should have a strong background in design direction and management.

Use your ideas to create a change in the world through fashion.
Make a change.

4. Buyer

A fashion buyer collaborates with brands and decides which all items of clothing and accessories are appealing to their store or clients. They directly work with the merchandisers, brand manufacturers and have contacts with people from the fashion industry.

5. Influencer

With the popularity of social media rising, influencers are also using such platforms to create their fashion content, present it to the world and inspire others. Popular influencers get to collaborate with brands and be part of their campaign.

Turn your passion into a profession.

With opportunities arising every day, the fashion industry is opening up the path for many fashion aspirants. Choosing the right course can help you decide whether you want to pursue your career in the same field or not.

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Colour Psychology: How Brands Choose Colours.

All of us would have a colour which we prefer. For example, if you open your wardrobe, maybe you can see a rack of clothes in shades of black because that’s what catches your attention every time you shop. Sometimes you look at the blue sky because it’s calming and that’s how colour psychology works.

What is colour psychology?

Colour psychology is the study of colours in relation to human behaviour. It aims to determine how colour affects our day-to-day decisions while choosing a product or a brand.

The meaning behind each colour affects our selection of colours. The choice can also vary depending on our geographical location, upbringing, cultural differences and more.

Choose a colour that makes you feel good.
A peaceful mind is essential.

Importance of colour psychology in marketing

Each colour has a meaning behind it. It evokes feelings among the people. A brand is all about connecting with its customers. So the brand colour plays a major role in customer attention.

As a creator, it is important to know colour psychology. It helps you to design the exact brand colour that helps to convey your brand message. 

If the design has no meaningful backstory, it will be hard to acquire customers as they won’t understand the purpose. The right choice of colours can help a customer decide what they want.

Each colour represents different emotions.
Different shades of colour.

The meaning behind each colour

Different colours have different meanings. Warm colours like red, orange, yellow evoke emotions that range from warmth to anger. While, cool colours like green, blue, purple can bring calmness and also a sense of dignity to the picture.

Red

In colour psychology, red is the most intense colour. The colour stands for energy, love, passion and danger. Visually, the colour improves metabolism, respiration rate, and raises blood pressure.

You can notice how most of the call-to-action buttons are in red. The motive behind the logo colour of Youtube and Netflix is mainly to bring excitement to the viewers. This strategy makes them want to use the app.

Coca Cola’s iconic red.

Orange

Orange represents creativity, self-confidence and youth. The colour radiates warmth and happiness. It is a colour that can guide the mind and vitality, given its obvious link to oranges and vitamin C.

The logo of the Nickelodeon channel for children is orange which promotes creativity and energy. The colour is used in the logos to create a friendly environment.

Unleash the creativity in you.
Hit the refresh button.

Yellow

Yellow revolves around happiness, positivity and hope. Sun, smiley faces and sunflowers are all yellow in colour. But too much yellow can pose as a warning sign and also create anxiety.

IKEA, one of the best home furniture companies in the world has yellow in its logo. The whole idea of IKEA is to make their customers happy with the furniture they sell. A new house or moving homes can be a milestone for a customer. Thus, buying new furniture can bring a new change to their lives.

Yellow is a colour that defines happiness.
Find happiness in little things.

Green

Green is associated with nature, balance and growth. Dark green represents money which symbolizes prosperity and stability.

Green creates a visual balance hence creating a soothing effect on the viewers. Popular brands like Spotify and Starbucks use green in their logo. Also, greenlight in traffic is a symbol of going ahead in our journey.

Use green colours to bring a soothing effect.
See, eat and talk green.

Blue

This colour represents serenity and professionalism. Blue ties with sea and sky that are calming in nature. But at the same time, it is the go-to colour for most of the top companies.

Companies like LinkedIn, HP, Visa use blue in their logo for the professional touch. Another social media networking site like Facebook has blue in its logo too. There is an interesting fact behind this – Facebook founder Mark Zuckerberg is red-green colour blind and blue is the most vivid colour he can see.

Blue is a soothing colour to watch.
The shades of blue.

Purple

Purple defines imagination, mystery and spirituality. It is also an introspective tone, that helps us to connect with deeper thoughts. Purple can be related to fantasy and easily attract highly creative people.

Adding too much purple can knock off the visual balance. Hence adding its hints to the logo and website will help tone down the dominant factor.

Yahoo has a purple logo which is designed with a matching font so that it doesn’t overpower the whole design

Black

Black is the all-time classic colour. It defines sophistication and elegance. A touch of black colour can make the design look bold, mysterious and powerful. It can also depict sadness and anger.

Black is a popular colour for text which helps in enhancing readability. Most of the luxurious brands prefer black and white logos as it makes them intimidating and expensive.

The Black Queen chess piece is the most powerful one here in the picture like the colour black.
Powerful as a queen.

White

White represents simplicity, goodness and minimalism. It also symbolizes sterility and cold. Using white in design and building interiors can visually bring a minimalistic aesthetic look.

Using white space in designs can tell us a lot about the design. It can create a modern and classic touch. Apple is a huge example when it comes to advertising and packaging. It shows us how a white can be simple and minimalistic yet powerful.

Minimal and aesthetic.

So, while designing your brand, choose the colours which you think represent you and how it will affect your customers.

Remember how you perceive the meaning of colour can depend on your personal experience and background. Therefore it can differ from others.

Explore 35+different skills.

8 Steps to Ace a Placement Interview

In the middle of final year projects and exams, there’s one thing to prepare for: The placement interview.

So you must have been glad to crash-land onto this blog.

It’s important how one prepares for the first job interview of their life. Placement interviews open up a real-world experience to the students. A student who is new to this might have no idea how the whole process occurs.

So a student must be aware of few points while attending an interview. Here are a few simple steps you could follow that will help you perform better at the interviews.

1. Do your research.

Conduct thorough research about the company whose interview you are going to attend. It is relevant to know your employer and their goals and accomplishments.

For instance, you can learn more about the company from LinkedIn, Indeed, Glassdoor, etc. Doing research can help you form answers concerning your job r

ole. This will help you realise whether this is your cup of tea or not.

It's easy to learn about the company before an interview with a single click on your phone or laptop.
Learn about your potential employer.

2. Build a strong resume.

Create a resume with time and patience. More importantly, write, revise and rewrite it multiple times unless it’s perfect to the point. You can always take the help of your tutors and working professionals to format your resume.

A good and solid resume can tell a lot about the applicant. Add relevant skills and experiences which are adhered to the job description. There are resume builder websites like Canva, Zety that help you to build a professional resume.

Build your resume after research and get suggestions from others.
A resume with an impressive background brings the attention of employers.

3. Prepare for interview questions and group discussions.

You can prepare for placement interview questions with the help of mock tests and common interview questions that you find on google. Analyse how you speak, and answer each question.

Conduct mock interviews with the help of your friends and practice for them. Also, always speak up and make your point relevant during group discussions which will help you gain credibility points.

Learn to discuss topics clearly and loudly during group discussions and personal interviews.
Be confident with your answers.

4. Keep up-to-date with current events.

Knowledge is power, so is your chance to impress the interview panel. It is a basic necessity to be aware of the events that are happening around the world.

If the interviewer feels that you have a certain amount of general knowledge, it increases your chance as a potential employee.

Read newspaper daily to update your general knowledge.
Grown on a personal as well as professional level.

5. Importance of pre-placement presentations.

Before the interview starts, every company conducts a pre-placement presentation which talks about their company vision, goals, achievements, work environment and more.

It is necessary to pay attention to these presentations because the interviewer can ask you about the company to test your attention skills. So make notes of every single detail during the orientation.

The hiring team gives a presentation about the organisation and its values to the applicants before the interview rounds begin.
An insight into the company’s work environment.

6. Be punctual and presentable.

Reach the venue 30 minutes before the scheduled time. It is better to be too early than too late. Take effort in dressing up for the interview. Make sure to learn about the company’s dress code and dress accordingly. With the right gestures and mannerisms, there forms your first impression.

These days many interviews are conducted online. Ensure that you are well-dressed and have a proper internet connection with a convenient background and ambience.

Dress up appropriately for the interview and confidently present yourself.
Present yourself in the best manner.

7. Arrive organised to the placement interview.

Keep calm and enter the interview venue with things in handy. Carry a file that accommodates all your important documents, certificates and copies of the resume necessary for the interview.

Remember to always carry a pen and sheets of paper. It can be helpful when asked to solve a problem or write a copy during the interview. It is also an opportunity to prove your organising skills which are essential to any job role.

Organise your documents in a file so that you don't have to waste time searching it while in the interview.
Keep everything in one place.

8. Follow up the placement interview.

Once you finish your interview, do not forget to keep in touch with the hiring team to receive interview updates. When you follow up with the company, it will bring you to the attention of the hiring team.

It will make them realise that you are a passionate candidate, therefore, increasing your chance to consider you. You can email them after the day the interview takes place.

Send formal emails to follow up on the interview.
Build a professional relationship with the employer.

These few tips are strong enough to reinforce your position as a strong candidate. Always remember to smile politely, keep eye contact and talk relevant content while in the interview.

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How to Use Hashtags on Social Media?

Gone are the days when hashtags were just used on Twitter. It is hard to spot a post without hashtags on social media these days. They are not only ruling the digital space but influences the way we speak too.

What are hashtags?

#flashbackfriday, #dogsoginstagram, #travel are some of the top hashtags we see on social media. But have you ever thought what was the actual purpose behind it apart from following the hashtag trend like the rest? Many may know the motive behind it while others use it for fun.

Hashtags are used in social media posts or content to help us lead to the events that are currently trending or help a business to promote its products. Through these hashtags, your content is easily reachable to millions of users worldwide.

Hashtag strings represent how they are connected to each other in the world of social media.
Hashtag connects people and brands.

Why do we use hashtags?

1. Easily discoverable for target audience.

Your target audience will find you through the hashtags they search on social media. Using relevant hashtags in a post is important that is related to your brand.

2. Help to engage with your followers.

Including a hashtag related to a current trend in your field will help increase engagement with your followers. It paves a platform for public discussions and the brand could even receive more attention and publicity.

Engagement with followers on social media can be defined by the number of likes, comments, shares and tags.
Be an influence.

3. Create social awareness and support.

In difficult times like the pandemic or a flood, we can see social media users include hashtags on their posts or messages while sharing important information regarding the issue. This way, hashtags create general awareness among the social media users and helps the matter revolve around a large number of users.

Hashtags make us aware of an issue or a social cause.
Support for a social cause.

4. Creative hashtags> Longer captions.

Sometimes when you run out of space to fill your caption, you can always add creative hashtags that call out your brand and its followers. Adding suitable hashtags instead of captions can tell the audience the message you are trying to convey.

How to use hashtags on social media?

Here are a few tips on how to use hashtags effectively on social media:

1. Include trending hashtags.

Make use of the trending hashtags to increase engagement with the followers. It can lead to followers talking about your post and sharing it.

Hashtags on social media have become a trend.
Twitter – Where it all started.

2. Use simple and specific ones.

A good, discoverable hashtag is short, precise and easy to spell. One would never suggest going for a generic or an unprecedented hashtag. To make a conversation out of your recent post, you can always create a unique hashtag that defines your brand.

3. Avoid spamming.

Do not overuse hashtags which can cause lesser engagement. That is why social media platforms have set a limit on hashtag frequencies.

4. Always double-check.

Always search your hashtag on the respective social media platform before using it. Check if the hashtag has any negative impact or controversies surrounding it. Using such hashtags can bring down your engagement with your followers and most importantly, affect your brand.

Conduct thorough research on the hashtags on social media.
Know what you search for.

So we know that hashtags are essential while promoting a brand or its product on social media. Regular engagement with its followers is the principal key for a brand to become successful on social media platforms. Hence, with the right hashtags and motives, one can stand out from the rest.

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