The majority of the well-known, big, as well as established brands, spend a large amount of money on online advertising.
Anyone who hears this would surely be wondering why such a big company wants to spend a lot of their profit money on ads.
It is very interesting to hear the reasons for doing so.
They are the same as for those businesses who are small or who are just getting started. Or we might call it the startup strategy.
In this article, we will take a look at the top reasons why you should be running online ads for your business.
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1. LEADS AND SALES
While maintaining a traditional ‘brick and mortar storefront’, businesses now also allow their customers to purchase their products online.
As a result, this helps them make a sale around the clock, giving the customers to buy from within the comfort of their homes.
Once the online stores are created, among other things, online advertising is used to direct visitors to their websites. Online advertising is a great way to get leads as well as boost sales
Moreover, it will also contribute towards improvement in brand recognition.
Lastly, serving ads online is a great way to grow internationally as the internet is, well, everywhere. This will also help you take your business to international grounds.
2. MOBILE MOVEMENT
Have a glance at your hands – you are probably holding a phone right now.
Moreover, if you look around you, you will notice the astounding amount of people using a smartphone or other type of mobile device.
The amount of people having access to mobile devices keeps increasing along with those purchasing merchandise online.
If you are not marketing your products to those people, you will surely miss out on a lot of sales.
Would you even take time to look at a pamphlet while scrolling through your feed?
A simple thing to realize is that the world is becoming digital and online advertising is the way to go.
Business owners who say “they do not need to be online to succeed” are likely to see their competitors steal their business.
Technology is the king nowadays, and if it appears that you are outside this frame, your business is likely to be viewed as archaic.
This allows aggressive start-ups to take a slice of the market right out of the gate. Such start-ups clearly understand the importance of the internet and advertising there, which gives them a leg up on those who do not.
3. STAND OUT IN A CROWD
The popularity of online shopping means to us that there are now a lot bigger competitions out there in every single niche.
Businesses that were once the go-to brand, are now forced to compete with aggressive start-up companies that are young and exciting.
Online advertising is an easy and creative way to get your message across the people around the globe, as well as to show that you are still the best option out there.
Making your advertisement more and more creative and the presence of catchy phrases is a simple step to advance your business.
For example, even if you own a business that is successful and well established, you still have a responsibility to let your customers know what you are working on.
This is especially true if you are about to launch a new product or service. You could just wait until your customers find out about it for themselves, or you could create a massive amount of buzz.
By creating an exciting online viral campaign that gets people talking about your new products before they are even available for sale, you get your customers excited.
That is what the modern customer lives for.
They want to know about a product before anybody else and want to be the first to have it.
With digital advertising, you can take advantage of that part of human behavior and make a name for yourself despite the heavy competition.
4. TRACK YOUR SUCCESS ANYTIME ANYWHERE
This is probably the biggest reason why digital marketing is such a huge field right now. It is also one of the two biggest reasons why digital ads are preferred over traditional ones by modern marketers.
As you might know that marketing doesn’t really have a lot of room for guesswork. Every campaign is designed after analyzing data.
And when it comes to measuring data as well as your advertising success, digital marketing wins it all!
With all the campaigns running online, you get to keep track of the various digital marketing metrics. With these metrics, you can get an accurate measure of ROI and other forms of data.
As a result, online advertising helps you define the areas of improvement and work to make things better for your future marketing efforts.
Through the use of the analytics tool, marketers can check for different ad contents and manage how audiences react to each campaign.
Moreover, you can check,
- the number of visitors on your website
- the number of page views
- the average time a user spends on your website
- bounce rates
- analyze your growth over time.
By analyzing all these aspects you can work to optimize your marketing strategy and get the best results.
5. Targeting and re-targeting
Remembered when we said that the above was one of the two main reasons why digital ads are doing so well?
Well, this is the second reason.
With easy to measure and track data, digital marketing provides you with new ways to target your audience and gives your company great exposure to the business around the globe and build your brand recognition.
Running online ads allow you to precisely target a set audience that will be most interested in your product or service. With just a few clicks, you can choose to target those whose interest, age, gender, education, profession, etc., match your ideal customer.
Moreover, with various digital marketing strategies, you can easily retarget your audience.
For example, through blogs, you can reach out to those potential customers who like to read a lot. Similarly, with social media ads, you can reach out to those potential customers who like to scroll on Instagram a lot.
But don’t worry, planning your digital marketing strategy is not that complicated. You just need to define your goals, tactics, and your target audience.
Most successful businesses not only have well-defined strategies but are also continuously spending on these strategies.
E-Marketer forecasts that by 2020 the digital ad spending will reach 23 billion dollars. If you do not work on building digital marketing strategies, you are at the risk of being left out.
As consumers, these days we are looking for more digital content and wish to make each of our purchases unique. Search engines like GOOGLE, YAHOO, and BING are the most popular channel for search.
So, it is also important that you make your company rate high in searches. Your content needs to be equipped with catchy phrases as well as attractive designs.