So, what makes digital marketing an important factor for startups?
Digital marketing can often be done at a lesser expenditure than traditional marketing. Print and television advertisements can cost thousands or even lakhs of rupees.
One the other, an online advertisement may only cost a few hundred dollars.
Also, a blog can reach hundreds of thousands of readers. Digital marketing allows startups to reach new clients and develop relationships at a very fast rate.
SOME STRATEGICAL MOVES!
There isn’t anything more important to digital marketing than SEO, something that might still mystify you in its ongoing complexity.
While it’s true that Google’s algorithms can still become confusing, you cans still better grasp how it works when you work more with its concepts.
It’s always better to have an expert to manage SEO for you if you want to truly succeed. While you can learn some basics, you’ll want someone who’s worked in it a while to fully help you realize the best strategies.
One recent strategy involves new HTTPS requirements already impacting SEO results. If you’re used to using HTTP pages, Google now suggests you switch to an HTTPS format.
The reasoning behind this is many contact forms using HTTP pages aren’t deemed secure enough.
2. Search Engine Marketing
If you’re new to search engine marketing, you’ll usually see it abbreviated as SEM. It’s a form of Internet marketing where you increase your SERPs through paid advertising methods.
You’ll want an expert to help you in this field as well, especially one who’s worked with Google Ads and search/display ads.
In the case of Google Ads, you’ll want to educate yourself first on how the process works.
What you’ll appreciate the most is Google makes its Google Ads easy to use through their attention to customization.
They let you choose whether you want graphic display ads, YouTube video ads, text-based search ads, or in-app mobile ads. All of these are going to depend on your business style and the targeted customers you need to reach.
Google makes it even easier with localized ad capability, plus superior metrics to track how well your ads work.
However, don’t forget about other paid ad opportunities, especially Facebook Ads. The latter gives you ample opportunity to customize multiple ad formats.
3. Local Search Marketing
You’re seeing a lot more attention to local search marketing in the last few years. It’ll continue being important far into the coming decade as local businesses realize the value of being found by local consumers.
To get started with local search marketing, you can again utilize more gifts from Google.
Through Google My Business, you’ll be able to have your listing turn up the second someone does a Google search based on the user’s keywords. This includes your business appearing even on Google Maps.
Google makes it easy to update your listing as well so nothing becomes out of date.
However, don’t forget about how important online reviews are, as well as your social reputation.
You’ll want to inspire customers to write positive reviews on places like Yelp.
On social media, starting conversations and posting targeted content helps you utilize inbound marketing. Inbound techniques attract customers to you rather than you seeking them
4. Content Marketing
As a connective string to inbound marketing above, content marketing is a big part of attracting a targeted audience. What’s essential about content marketing is that you need to make your content valuable, relevant, and consistent to make it worth the time of those consuming it.
In today’s time, you need to focus on creating content that can solve pain points and stay evergreen. Using shortcuts or black hat SEO tactics just to move to the top of search engines won’t work thanks to Google’s all-seeing eye.
So always keep in mind that “content is king”, as many like to put it.
To make content marketing work well, you need to focus on mobile content, native advertising, influencer marketing, and marketing automation.
Think seriously about mobile content because smartphones are already making up 50% of all global devices. This is going to affect digital advertising, and how influencers promote your brand.
Think about how often do you use your laptop to visit a website you found on social media
Another critical aspect of digital marketing is going after prospects again with marketing content if they didn’t respond to your site’s banner ads the first time. This works by tracking these visitors through cookies and creating new ads on related sites.
You can also create new ads on your site to better target your prospects. The information you get from your site visitors gives you valuable data to tweak your ads to their pain points.
Ultimately, remarketing helps you stay more engaged with prospects, aids in brand awareness, and increases conversions. You can also gain the customers of your competitors, helping pay back any investment you place in creating new ads.
6. Responsive Web Design
While this isn’t exactly a strategy to market your business, having responsive web design is always a good practice. Since reaching customers by mobile is more or less the standard now.
And that’s going to go on into the coming decade.
As a result, making your website conform to mobile screens is one of the most essential parts of digital marketing. The only way you can make this work successfully is through responsive web design.
With responsive programming, you can make your website automatically conform to all mobile screens – from tablets to smartwatches.
While you’ll have to work with a web designer to make this work, you’ll also want an SEO expert.
AMP (or Accelerated Mobile Pages) is a new open-source code helping to make mobile web pages load faster.
Google gives precedence to websites with faster load-time, so take it seriously. It’s especially useful if you have a publishing site or post content to your website on a regular basis.
If you have a blog, having AMP is a must
7. Email Marketing
No doubt you’ve done some email marketing, but how effective is it in reaching your intended targets at the right times?
Email marketing is already a great tool for generating more leads than possible through any other marketing method. You can also increase your sales and conversion rates.
If you’re already suffering from overspending on other digital marketing, email marketing is one of the most affordable methods out there. In some cases, it’s free, unless using outsourced services.
Since you can combine it with other media, it’s also one of the most integrated marketing methods. You can add social share icons as well as referral reward systems.
Email marketing ultimately helps you shorten your sales cycles when using compelling content.
However, to draft compelling emails, you must learn the art of content writing as well as copywriting.
8. Social Media Marketing
We have no doubt you’ve posted content to social media already. Yet, what can you do to make it more effective this year and the next?
To capture today’s audiences, Forbes notes various things, including automation to post your content when you know your audience is reading.
Moreover, using tools like Hootsuite for post scheduling helps immensely when reaching users in other time zones.
You’ll also want to curate some content if possible to prove your clout.
Don’t be too proud to do this since it adds luster to your expertise and brand. When you curate content from others, they’ll likely reciprocate. Plus, don’t forget about hiring influencers to post content for you on popular social media channels.