He is a regular guy with a BBA degree and a passion for photography.
While in college, he took up a sales job at a BPO to earn some money on the side.
After graduating, he worked for a while as a content writer and learnt the basics of SEO, email and social media.
His interest in photography is what brought him to MyCaptain- he was looking for a digital marketing course that could help him increase his account’s reach and share his pictures with the world.
After doing his research, he shortlisted a few courses- but finally settled on MyCaptain.
Earlier, Partho was a little sceptical as someone who was not a part of the Zoom Class generation, but the mentors at MyCaptain made sure that he fit right in, helped clear all the doubts he had, and even cracked jokes with them.
There was a comfort level that was developed between the Captains and the rest of the batch- something that Partho had never thought would happen.
He attended all the live classes and asked a lot of questions. He also remembers repeatedly asking if he would actually receive lifetime access to all the course material- he couldn’t believe that the content would be with him forever.
Partho was excited about the projects he got to work on, as they were valuable add-ons to his portfolio. He was learning, growing, and thinking- in his words, “not a lot of things made me really ‘think’ think before this course.”
He admitted to needing a lot of help with his resume and portfolio building and agrees that he would be clueless without the help of Akarshan sir.
Srishti, the Program Manager for Partho’s course, is someone he talks fondly about, “She has been so helpful and made sure that all the questions I had were answered”.
This story gets its happy ending with Partho accepting a job offer from Schbang as a Direct Marketing and Automation Executive, even before the end of his course.
Congratulations, Partho! If you’re interested in switching your career to content and copywriting, sign up today.
“Until this point in my life, when it came to academics, others used to recommend courses for me. But doing MyCaptain’s Digital Marketing Pro Course was my choice and I have to admit that it is the best decision I have ever taken!”
Find out how Akanksha found her dream job in Digital Marketing!
Hey, Akanksha here!
I’m from Kolkata and I’m currently doing a diploma in MBA. When I enrolled in this diploma course, I did not know what digital marketing actually was. I did a bachelor’s in communication during my undergrad days and took up an MBA because I liked advertising.
During the course, I realised that digital marketing got me the interest than traditional marketing. I found the ads very interesting on social media and wanted to learn more about the techniques used behind these ads.
As my graduation was nearing, I was looking for a job as well. But I didn’t want to be a part of a 9-5 job. I’m an analytical person who loves to do something that blended creativity. But I didn’t know in which field to search for the right job.
I knew about MyCaptain before. But when I saw what they offered, I knew it was worth a try.
After reading about MyCaptain’s 100% job/freelance assistance and the in-dept course structure, I went for it!
How my expectations were met.
At first, I was not sure what I was good at, but during the course; I got to explore more about Facebook and Instagram ads which hooked me to the course. There were projects and case studies that helped me understand the aspects of digital marketing.
To add to that, the course content and the entire experience were immaculate. After the course, they gave us placement training, and we had to attend mock tests that helped us prepare for the interviews. And you know what, I received my first job offer on the very first try!
I got placed in performance marketing at a company called Cupshup and now I cannot wait to see how my professional journey would unfold for me!
The best part of the course.
I would again say my favourite topics were working on the Facebook and Instagram ads. I was also amazed by how the digital marketing tools worked. Facebook ad tools were my favourite among them.
My mentors, who knew every nook and corner of the digital marketing world, were the best! They taught us and helped with the projects exceptionally well.
I would recommend this course to a friend of mine who’s appearing for her CAT exams. This course would help her get an insight into the practical world of Digital Marketing.
A token of gratitude.
I would like to thank the entire team of MyCaptain, who not only gave me a real-life experience in the field of digital marketing but also helped me gain my confidence. Before taking up this course, I was clueless about what to do or where to start. Now I have reached a point where I can confidently present my portfolio in interviews.
My advice to future mentees is that never approach this course for the sake of completing it. Have a clear mindset and never miss out on your projects or live classes. In the end, it’s all worth it!
“It all began with my love for gaming. Playing e-sports in my free time to exploring how players’ social media accounts work got me interested in social media marketing.”
Read to find out how Manas found his calling in the social media field!
Say hi to Manas Palkar!
I come from the charming city of Thane. A kid who was always keen to learn new skills. I have had various interests in marketing, photography, gaming and logo designing since my school days. But what etched me from the beginning was social media and marketing.
This long-time interest led me to choose a Bachelor’s in Mass Media, Advertising after my school. I have always been curious about how the world of social media worked and how each post brought engagement, which is why I ended up taking this course.
I’m glad that I didn’t have to be a part of the same old story of choosing a field which you didn’t like. I believe everyone needs a support system, and my family has been my support system from day one.
When did your interest in social media begin?
Okay, this can sound funny because it all started with me playing e-sports. So, I’m a hardcore gamer and I used to watch gaming videos on YouTube. While watching these videos, I was curious about how they were created. Animation and graphics in these always amazed me.
From there, I gradually started checking out the social media handles of the players and wondered how they were managed and used to engage their millions of followers.
Then everything just flew by in a second before I realised I was officially handling the social media account of my brother’s cloud kitchen. If I were to give a title to my professional journey, I would name it ‘how gaming reaped a job in social media!’ Now I can admit how gaming influenced my life for good.
How did you find out about MyCaptain?
After college, I did two internships as a social media executive. But I was hungry for more and wished to expand my knowledge of digital marketing. I wanted to learn more about creating content on social media and the tactics behind marketing it.
That’s when I came upon MyCaptain’s Digital Marketing Pro Course on Instagram through a friend and I knew at once that I wanted to take up this course! The topics looked interesting and diverse. Also, they mentioned about 100% guaranteed job/freelancing opportunities that MyCaptain offered. So I never gave it a second thought or checked other courses. I immediately enrolled in MyCaptain’s one of the Digital Marketing Pro Course batches.
The MyCaptain journey.
My journey with MyCaptain was everything I expected. From syllabus to projects and live classes to mentors a.k.a. captains were all outstanding! I found everything that I wanted in this course. It was truly an all-in-one experience!
The learning content was up to date, and I explored areas that I never imagined I would become an expert in. Learning this would not have been possible if it weren’t for my mentors, whom I would like to specially mention. They knew what they were doing and did their best to bring out the finest in all of us.
My favourite topic from the course was YouTube, of course! It gave me a clearer idea of who I want to become, so I have now decided to focus on becoming a video editor and a content creator, along with digital marketing. I don’t have a YouTube channel yet, but you will find my channel on YouTube one day!
Favourite part of the course:
Apart from the well-prepared syllabus and guaranteed placement, the best part of the course was the mentors. One would wish for a mentor like Ram Shankar Nikumbh from Taare Zameen Par at least once in their life, and here, it is nothing less!
My mentors were the best, and the classes didn’t feel like one-way communication. As far as I know, I don’t think there is another course where your mentors are reachable to you at any time of the day. They made sure that we understood every part and guided us well. They made the classes interesting and fun through their teaching.
My mentor was very helpful with my projects and enlightened me with their expertise. Now I can add more fancy stuff to my portfolio!
I opted for freelancing in digital marketing after the course. MyCaptain helped me ease the journey with their placement training, where I had mock interviews with the sweetest team supporting me in every stage of the interview process.
I was always in touch with one of the team members, who called and directed me during the interviews. I will never forget their help which was there throughout the entire process. They were a constant support and a wonderful guide.
I’ll forever be grateful to the team for helping me secure my first gig with a professional client.
Also, I want you to know that I was a nervous speaker before. But with the mock interviews and training sessions, I learned to become a better speaker. These sessions helped me gain confidence and taught me to face challenges.
I would absolutely recommend this course to people who want to pursue a career in digital marketing. First, the course is well-structured. Second, the projects are meaningful and gain your hands-on experience, and last but not the least, you will have an entire team behind you to help you pursue the job of your dreams.
One thing that makes MyCaptain different from other courses is that they help mentees gear up for the real world. So, if you are reading this, then you would know where to go next!
I had completed my B.Tech from Banasthali College in Jaipur when Covid restrictions set in and wanted to find a breakthrough for myself.
That’s when I first came across MyCaptain’s Content and Copywriting Pro Course, after a little bit of research and a lot of discussions with the MyCaptain Executive, I decided to put my faith in them and enrolled in the Course.
How was your experience with MyCaptain?
Before the course began, I’d already been in touch with the Program Manager, who helped me understand how the course would work and helped me start my career as a Content and Copywriter.
The mentors gave me insights that I did not think I would require .
What did you feel about the course?
I found the Program Coordinators to be extremely helpful and supportive, both during and after the course had ended.
They also made sure that the groups were interactive and were always bustling with activity, it was a great way to bring out the introverts that usually shy away from group activities and discussions.
That was my favorite part of the course.
How was your overall placement experience?
MyCaptain actually helped me throughout my placement journey, they even helped me build my resume and my portfolio.
Once I completed the course, my resume was forwarded to Adscult and I got shortlisted!
I got through all the interview rounds easily and I even received an offer from Adscult for the role of a Social Media Copywriter!
Last words from Riya.
If you feel like you want to have a breakthrough, a switch in your field might be just the way to get started.
Don’t be scared to take the leap and find your dream career, it will be worth it!
When a tiny bird takes its first flight into the unending sky- how does it feel to take the very first step into the void?
A million emotions may rush through your mind. You may even hear screams of all the ‘no’s, but it’s that one ‘yes’ that leads you to the light.
Read the story of Vartika, who took the leap to be what she wanted to be.
Introduction to MyCaptain
I am not someone who enjoys a monotonous life. Ever since I was a child, I have always been excited about exploring different things.
I completed my education in the field of science and graduated as an Electronics and Communications Engineer from Lucknow University.
My first job was as a data analyst in a Bangalore-based organization for 2 years. And then COVID-19 – hit.
We were all locked inside our homes, spending way too much time in front of our screens. It was then that my interest in digital media was rekindled.
I used to scroll through social media for hours and wonder what it was like behind the scenes. I have always wanted to be a part of the digital field, and the lockdown was the perfect opportunity to explore the field.
It was then that I started looking for resources that could help me pursue my interest in digital media and digital marketing. As I was scrolling through Instagram, an ad about the MyCaptainDigital Marketing Pro Course popped up.
I found a lot of positive reviews about the format of the course, so I decided to join their course.
My intention behind joining this course was just to explore a new option, but who knew that what I did as my interest would end up being something that I would be so thankful for in the future!
Days At MyCaptain
The environment at MyCaptain was always like the dream classroom every student wants.
Our mentors at MyCaptain, were not people who followed the conventional way of teaching, but they acted like our friends, who were having a mere discussion about a certain topic, and ended up teaching us all that was needed to be taught, about the field.
I remember my mentors at the Digital Marketing Pro Course, like Captain Athira, made the entire process of studying and learning extremely seamless.
She, like all the other captains, did not believe in the old and conventional method of teaching and learning through prescribed material. The courses focused on departing practical knowledge through different mediums.
My favourite part of the course was the interactions we had with our mentors and the case studies we had throughout the journey. These were very interesting to read and work on, and the course felt like something I wouldn’t want to end.
When you take up an online course, it is difficult to maintain the same level of enthusiasm as you had in the beginning. However, the courses at MyCaptain differed from the other courses because of the efforts our Captains put in.
The course material was actually so interesting that it never felt difficult to read through it. I started, just skimming through the material, but even before I could realize it, I was done with the topic, well-versed with the information that I needed, and I dashed through the quizzes that we had at the end of every lesson.
Post this came the placement training, which helped us with tackling our interviews and securing internships.
What after MyCaptain?
MyCaptain is not a platform that abandons its students after the completion of the course. The help of the placement cell of MyCaptain made the entire process related to the placement so incredibly easy and seamless.
We had mock interviews which helped us to realise what we could improve on and where we could shine.
And it is because of the help of MyCaptain, that I could bag a great internship opportunity, along with a PPO, and start my career in the field of Digital Marketing.
I am very thankful to MyCaptain for making this entire journey such a fun, intriguing and enjoyable one. I will always thank myself for taking that one decision and joining MyCaptain as a mentee because that was the decision that proved out to be one of the best decisions of my entire life.
Ending with a Quote
Taking a decision to change your career is not something very easy to do and involves a million thoughts, which might sometimes leave you confused.
To anyone who’s reading this, I would want to say,
Follow your dreams, your passions and your interests and everything will slowly but steadily fall into place. One should not be afraid of taking any risks, for it is a risk that ends up being an individual’s best memories.
Akshay Nair was studying to become a Physical Education teacher/coach when he decided to switch career paths and took up our Digital Marketing Pro Course.
A little bit about Akshay.
I was a sportsperson throughout school and I always thought that it would be what I’d pursue as a career. I moved from Mumbai and completed my Bachelors of Physical Education from Bharati Vidyapeeth, Pune.
It is a course where you learn about Olympic sports in India, how to train people and become coaches and physical education teachers. I wanted to be a part of the Indian Sports Industry.
What was your journey to finding MyCaptain like?
Once I completed college, I realised the sports field in India was not for me and turned towards the business side of the industry. That’s how I got into doing an MBA from the Symbiosis School of Sports Science.
I thought that getting an MBA would further help me understand the intricacies of businesses, but that’s when Covid hit and everything changed.
During the lockdown, I decided I wanted to pursue a different path.
At the time, a few of my friends had recommended MyCaptain to me and suggested that I take up a course. So after they mentioned it a few times, I checked it out for myself and went straight to the website.
Shortly after that, I took up the course and I have no regrets about it!
How was your experience with MyCaptain?
Once I took up the course, I slowly started realising that marketing could be a career I would love to follow.
My favourite part of the course were the industry insights that we received from the Captains. They gave me a better understanding of what I will be doing and what I need to succeed in the field. I think it’s pretty crazy that we can connect with somebody working the very jobs we want to.
What did you feel about the course?
I loved how the course began. It started off with an amazing introduction into what a Social Media Manager does and even held a little quiz after every class.
I received a plethora of knowledge from the Captains while learning so many different tools and how to target Ads.
The learning modules were curated so well that you would have no doubts by the time you were through, but even when there were doubts, the Captain cleared them all up after the class was done.
Without this course, I would not have been able to build the confidence I needed to become a Social Media Manager.
How was your overall placement experience?
Once I had completed the course, we received placement and interview training- this was completely unexpected as the team at MyCaptain helped me optimise my LinkedIn account and resume as well. I received an interview at a company called Saasguru, a leading ed-tech platform that handles the entire lifecycle of assessing, up-skilling, and certification of talent.
I went through all the rounds easily and I received an offer from Saaasguru for the role of a Social Media Manager!
Last words from Akshay.
Switching fields wasn’t a problem for me and I now feel like I could still pursue my passion for sports as a Marketing Executive instead.
If you feel like you need to switch, then you should go on and take the leap cause it might just lead you to your dreams!
Has it ever occurred to you it’s not only you who might feel scared, that it’s not only you whose heart races at 150 bpm whenever you’re about to take a life-changing decision?
Surveys say that a considerably enormous chunk of humans face the same issue.
It’s not the feelings that should prove you to be a coward or not good enough. The thing that really matters is your will to try, to face the cries and your will to fly.
Introduction to MyCaptain
Being born in Ajmer, Rajasthan, I belonged to a very typical middle-class family, but it wasn’t very me to be the conventional kind. I was never someone who wanted to live by the orthodox assumption of- school, college, marriage, and then getting old. I always wanted to be the captain of my boat and sail the sea that way, too.
I have always seen myself as someone who likes to swim against the tide and pave my own way. There have been various instances in my life where I have thought of stopping, but I’d say to myself, “well why not one last try, succeed only once, you know…”
I’ve worked for my entire life and started at an age as young as sixteen. I remember how after hours of teaching my juniors I used to earn 300Rs and how even that seemed like an achievement. Sometimes, I had to take care of my entire family and circumstances didn’t permit me to explore- but as time does, that passed and I continued to try new stuff.
I was looking for opportunities to learn new things, and this search of mine introduced me to MyCaptain.
I was working at a job that I didn’t really enjoy. I felt like there was only one monotonous rhythm to my day there, which was something that I never enjoyed.
Doing new things and learning about new fields was always something that I have loved and MyCaptain’s Digital Marketing Pro Course fuelled my search for a fresh course.
I found MyCaptain through an Instagram ad when I was scrolling one day- who knew that it would become such an important part of my life.
Days at MyCaptain
Enrolling into MyCaptain was one of the smartest decisions that I ever took. Not only because it is something that helped me learn so much about a field that I was new to, but because it is the reason I will have the life that I will have. The course not only enhanced my knowledge but also my personality.
The environment at MyCaptain’s Digital Media Marketing Pro Course made me feel like I was in my comfy chair at home on a chilly Monday morning and there was a friend giving me the motivation to start and conquer the day.
I always have been that one student that completes assignments beforehand and submits them early and tries to be the best in the lot. Even at MyCaptain, I always submitted assignments before time, and was a very noticeable student. Sometimes, so much so that the mentors asked me if everything was okay when I submitted one of my assignments a little late because of some personal issues.
MyCaptain for me wasn’t just an online platform that I had to use for learning something, but it was always like a fellow friend who helped me learn things, gain experiences and be happy. My mentors at the course were not just teachers who taught their mentees, just because that’s what their job was. The mentors enjoyed talking and interacting with us and, in between the happy and fun conversations, depart knowledge that would be with us forever.
The course material was not just a few pages or a lot of pages that went on straight about the content, related to the course, but it had interesting video and typed lessons. Another very interesting approach that was taken by the platform was the level-by-level process of proceeding with the course.
Every level was about one or two dedicated topics and by the time I just swirled about the material, thinking that it would start soon and that the thing I was listening to and reading was just an introduction to long video lectures, but even before I could realize, I was done with the Topic, well versed about the information that I needed, and that realization of mine, got empowered by the quizzes that we had at the end of every lesson.
It was not only the memories and fun I was taking back with me, apart from the lessons. I was also taking some very important pointers on essential but commonly neglected topics- for example, getting placed. We were engaged in the placement training part of the course, where they taught us about building a resume, and methods of tackling an interview.
What After MyCaptain?
MyCaptain was never a captain that left his boat afloat in the sea, or in simple words, someone who would take their leave as soon as their work was done. My captain, on the contrary, was like a good friend who stuck by your side all the time.
After the completion of our course, they made us a part of the placement process. The help of the placement cell of MyCaptain made the entire process related to the placement so incredibly easy and seamless.
My resume, like that of the other mentees, circulated into the network of companies and then began the process of selection, via interviews and tasks, etc.
They invited me for an interview with one company, who, in their own words, loved my resume and my mindset, along with my way of answering the questions and facing the interview.
After a while, on one fine day, I received my joining letter from the same company. This honestly was a really proud moment for me and thanks to MyCaptain, I could crack the interview.
Ending with a Quote
MyCaptain helped me get out of a place where I wasn’t happy and it was an essential step that I took, which indeed helped me a lot, however it wasn’t as easy of a step as it might seem. I had a thousand thoughts, positive and negative, but all I understood at the end of it was that it was sometimes better to let it go.
So for anyone reading this, I would like to say,
Don’t be afraid of what is to some. We are no more the toddlers that have to be spoon-fed everything and we have to take our own steps, so just go for it and you won’t face disappointment. For all it takes, is that one more try.
If you had to guess how much time the average person spends on social media, how long do you think it would be?
If you guessed two and a half hours, you are almost right! According to Statista, the average daily social media usage of internet users worldwide amounted to 147 minutes per day, up from 145 minutes in the previous year.
And from this, we can see how social media has become an indispensable part of our lives. But what is social media marketing, and where does it come from?
What is social media marketing?
When the world went into lockdown for the first time in 2020 because of Covid-19, we knew that all businesses were going to suffer.
Airbnb, during that time, took to social media. They put up a simple post that said; the company is helping provide free or subsidised housing for 100,000 COVID-19 responders around the world. They also added that hosts will follow all the COVID-19 protocols set by the government during the stay of guests.
This post caught the attention of their readers. Airbnb managed to advertise its business online even when the hospitality industry was down. That is the power of social media marketing.
Social media marketing is creating content for social media platforms to promote you, your products, or services. The goal of any social media marketing campaign is to find more customers and drive traffic to your website.
Importance of social media marketing
Imagine that your product or service is ready. Now you have to advertise it and reach out to your potential customers promptly. What could be a better way than promoting the product on social media to spread the word quickly? Maybe you’ll understand it better in the following context:
1. Build brand awareness
You can increase brand awareness by sharing your story with potential customers on the right platform. This helps to connect with your target audience and gain more followers. More likes, comments, shares and saves on your post boost your social engagement. This helps bring traffic to your website as well.
2. Nurture relationships with your customers
Remember, customers are very important to your business. Engaging them constantly with valuable information and updates about your business helps gain their trust. You can engage with them by putting up interactive posts, asking about their pain points and feedback, replying to their enquiries and more.
3. Generate and convert leads
You can turn your leads/potential customers into your clients by engaging them. Wondering how that is? That’s because you’re advertising to people who have opted to engage with you by following your account. To meet their expectations, you can engage them by conducting contests, including links to your website and offers in the bio sections of your profiles, hosting live videos to make announcements about products, and providing company updates.
4. Keep a tab on your competitors
Social media is a vast platform where you can learn and improvise. You can learn from your competitors by analysing their content and noticing what works for them. You can even check out the ads they run to understand who they are targeting. Most importantly, it reminds you of how unique you are or what makes your brand stand out from the rest.
With so many opportunities to offer, how can you take advantage of social media? How can you build a proper social media presence fast? Let’s find it out!
Social media marketing tips
Social media is a domain that will keep evolving and set new trends every single week. But to create a social media strategy for your business, you need to follow a few basic steps that will help you stay in the game.
1. Identify your social media platform
Conduct research and analyse where you want to promote your product. Various businesses prefer different platforms- it depends on the type of business you are running or the audience whom you want to target.
Everybody loves Instagram! Guess you’ve been thinking about Instagram the whole time we mentioned social media platforms. It is not just you, but do you know there are over 2 billion Instagram users in this world?
Instagram’s audience is primarily millennials and Gen Zs. For sharing visually interesting content that includes high-quality images and videos, Instagram is where brands go. It is mainly a platform for B2C (Business-to-consumer) services.
Today, users can discover brands, browse their products, and easily complete a purchase within the app, making the app one step ahead of its time.
While Instagram is more into visuals, Twitter is all about words. Being a hub for political discussions, brand campaigns and memes, Twitter is a mix of everything.
Twitter has about 436 million monthly active users worldwide. Millennials use it and are both B2B (Business-to-business) and B2C centric. Twitter is the best platform for customer service, community building and public relations.
Twitter automatically promotes tweets to your target audience. All you have to do is choose a promotable Tweet from your timeline and specify your target audience, and Twitter will do the rest of the work for you.
If you ever have gone through LinkedIn, you will know that it is a space to network professionally where you can seek job-related opportunities.
As you might have realised, here, the target audience is mainly working professionals. With monthly active users of over 310 million, this platform is a potential goldmine for B2B brands and the rapid growth of its ad platform speaks for itself. So, service businesses and B2B product businesses get better results on LinkedIn than on other platforms.
LinkedIn focuses on B2B relationships, business development, and social selling. It is never too late to start your own LinkedIn account and begin building networks.
Founded in 2004, Facebook is the largest social media platform for B2C services. With over 2.9 billion users, Facebook is the powerhouse of advertising and brand awareness.
Facebook’s audience comprises an even spread of Generation X and millennials. 1 in 3 adults regularly consume news from Facebook, signalling the popularity of timely content on the platform.
Do you know that there are approximately 10 million active advertisers on Facebook right now? If you are looking to promote your brand on Facebook, now is the time.
YouTube is a large platform where your success is defined by the number of viewers you attract to your videos. To gain more subscribers, make sure that you create and share quality content videos.
84% of viewers have bought from a brand after seeing it on YouTube. See the impact created by it on brands? Also, remember to include your website in the description so that the audience can go through it.
With over 2.6 billion users, YouTube is the world’s second-most used social platform. 55% of marketers use it. You can create videos that provide some value to your audience through tutorials, how-to demonstrations, Q&As and informational content that your audience is actively looking for.
Pinterest is a little different from other social media platforms. It is actually one of the most ideal platforms for social media advertising. It comprises high visuals that attract the audience to save it- rather, ‘pin it’.
Pinterest boasts 400+ million monthly active users, but it may not be the right choice for every business. Here you can find everything from DIY activities to aesthetic decor to motivational quotes.
Pinterest influences people’s buying decisions. According to the platform themselves, 7 in 10 Pinners say that Pinterest is their go-to place to find products or services they can trust.
If you want to inquire about anything industry-related, then Quora is the right place. It is a question-and-answer website where users can answer each other’s questions about all kinds of topics.
The audience includes students, professionals, and industry leaders who also share their knowledge. It can be viewed as a unique cross between social media and research.
In India, over 100 million users visit Quora to compare products, offer reviews, and ask questions before their next purchase. Quora offers advertisers to build credibility in the eyes of a prospect if the information the former is providing is valid.
2. Study your target audience
Before creating content, ask yourself what your audience would like to see. Creating an audience persona can help you know who you’re trying to reach. Persona can be specific to gender, age group, interests, where they work and live, etc. You can conduct surveys and receive feedback to know their preferences and pain points.
Once you get a general idea of who may use your products, you can look for them online. For instance, the Facebook audience insights tool offers endless research opportunities and helps specify your audience.
Let’s look at how Dove wins its audience’s hearts, every single time.
We know that Dove’s goal is to make women feel good about themselves. They know their content tells a story that women can relate to.
Dove found from research that 80 percent of women came across negative remarks on social media. Dove’s goal was to change that and make social media a more positive experience. As a result, Dove teamed up with Twitter and built a tool to launch the #SpeakBeautiful Effect, which breaks down body-related words people use the most and when negative chatter appears during the day.
According to Dove, their message inspired several women. As a result,
#SpeakBeautiful was used over 168,000 times.
It drove 800 million social media impressions of the campaign.
3. Create a content calendar
Social media is a place where you have to be regular with your content. Adding your plans for your social page in advance to your ‘content calendar’ will help you stay organised. It will also help you track all the contents you have shared in the past, which prevents you from posting the same content again.
It saves your time and helps with the frequency of posts too. You can create your content calendar in sheets.
4. Analyse your competitors
You can study your competitors on how they perform on social media. See what type of content works for them and how it creates an impact on their followers. Keeping track of your competitors’ work and adding your own twist to your work will help you stand out from the crowd.
Taking the example of two U.S retail giants, Walmart and Target, let’s see how they perform on a social media platform like LinkedIn.
From this diagram, it’s obvious that Walmart has more followers than Target.
Walmart’s following also grows at a faster pace. It declines slightly on weekends, which makes sense because LinkedIn is a professional platform that gets more traffic on weekdays.
5. Be more interactive
Your followers keep you running your page and business, so it is important to keep them engaged regularly. You can make your activities more interactive by conducting Q&A sessions, adding polls, including links to feedback surveys and more. This will help you know what your followers want.
Similarly, post content that makes your audience think and ask you in your comment section or DM you.
Your social media engagement is determined by the number of likes, shares, retweets, comments, mentions, click-throughs, etc. It depends on the post you share and how your audience perceives the content. If you want more engagement, post content that your audience can connect with or talk about.
Always start a conversation or a discussion through your posts. Keep up with incoming responses by replying to DMs and comments/tweets, acknowledging mentions and don’t forget to follow back your industry peers, other brands and prospects.
Likewise, hashtags are another way to increase your online reach. #CreateYourStory represents Adobe’s brand hashtag. Similarly, using a branded hashtag will help you stand out. It will also allow you to track what your followers and customers are saying about your media presence and product.
7. Learn to measure results with analytics
Social media analytics is data suggested by most social media sites that give insight into what people are responding to and engaging with on your social media channels. This data is tracked to measure the growth and effectiveness of your social media channels, to improve brand awareness, profits, and return on investment (ROI).
Each social media platform has its own analytics or insights tool:
Facebook: Offers in-depth analytics of your business on the Facebook Insights platform.
Instagram: Instagram Insights show you when your audience is online, which of your posts are most popular, and your account’s impressions and reach.
LinkedIn: It offers basic, free data on your company page and full analytics software with a premium account.
Twitter: Uses Twitter Analytics, which is accessible to all users where you can learn how your tweets perform.
YouTube: A YouTube analytics dashboard is a valuable tool to track the performance of your videos, the behaviour of your viewers, and provides insights on how to optimise your video social media strategy.
Pinterest: Pinterest Analytics tool in your business account summarises your brand’s performance to get an idea of what’s working and what’s not.
Google Analytics is another tool for tracking social media results. How Google Analytics works is by collecting information about site visitors. From a website’s traffic sources to the number of hits per month, Google Analytics offers excellent insight into user’s behaviour, and collects valuable user data in real-time.
8. Use social media marketing tools
Now that your content is ready to post, how are you planning to send it out on time to the right audience? Here are some important social media marketing tools that will ease the entire process of managing your business page:
If you want to schedule posts across a variety of social media platforms, Buffer is the perfect scheduling tool to use. It allows marketers like you to either customise each post to each platform or publish the same one everywhere.
Buffer started off as a scheduling tool for Twitter. Today, it supports all major social media platforms. Buffer Chrome extension helps you to add any content you find on the Web to the Buffer queue, and your posts will be shared at the best possible times. You can also track links to see which content is most popular with your readers.
Buzzsumo is one of the most powerful tools in the market. It is a tool that helps you discover the best engagement, content and outreach opportunities across social and search. Discover new keywords, trending stories, customer questions and content success, all while monitoring what’s most important to your brand.
This tool also helps you to find influencers related to your niche, discover new keywords, track your competitors and do an analysis based on their content, all while monitoring what’s most important to your brand.
Wondering if there is a way to handle multiple social media accounts using a single dashboard? Then, Hootsuite is the best choice here! Being one of the most popular social media marketing tools, Hootsuite helps you to see all your comments and mentions in one place. You can also assign tasks to your team members, plot a social media calendar, and get updates.
Its tools integrate with Facebook, Twitter, Instagram, Google+ and YouTube, giving you an in-depth breakdown of your analytics and allowing you to interact with prospective customers. This will be really useful for experienced digital marketers.
Visual content is very important in marketing. Biteable is a tool that helps you to create high-quality videos cheaply. It is a great resource that especially helps small businesses.
With a lot to offer, like free video templates, footage, music, and animated scenes, Biteable is super easy to use. So why not add a professional touch and spark to your social media content by creating some short, super-shareable videos?
Sprout Social is an all-in-one social media management tool for brands and agencies of all scales to manage conversations and show actionable insights that drive your business to success.
This tool integrates with Instagram and includes scheduling, publishing, engagement tools, and access to analytics. You can plan and schedule your posts, monitor hashtags, and respond to comments with a complete social management solution.
9. Build influencer networks
Do you want influencers to talk about your brand or page? Then, let’s network!
When your page is ready, you can always find and follow influencers that come under your niche. Following them will give you suggestions to follow more from the same field.
Once you have proved that you are in this for the long run, you can connect with them to ask if they can collaborate with you. Get them to talk about your brand and they might even invite you to be a part of their program, too. Here, the strategy is for their sphere of influence to see what you and your company are all about. They putting in a good word about you will help you get noticed by their followers, which includes other influencers, brands and their clients.
Watchmaker Daniel Wellington used a popular dog influencer from social media to promote their watches.
The famous brand could reach a new audience by working with a surprising partner and embracing the influencer’s playful caption technique. Similarly, you may have to step out of your comfort zone to reach a new niche but look for partners that fit your brand image.
10.Keep up with the trends
Can’t get chaand baliyan out of your head? Well, we don’t blame you cause’ it’s just how trends work!
One way to keep your audience engaged is by following the current trends on social media. This will help fuel your social media strategy by gaining more traction.
For example, when you scroll through your Instagram feed, you will see various reels with different effects and audio in the background. Instead of reading the caption, the audience gets the information through that certain reel easily.
This way, you can show what your brand is about.
It’s time to bring your A-game!
With billions of people hovering around social media, managing a business account and keeping up with the high standards can be difficult. Handling a social media account can be overwhelming, but if you are up to date with your content and strategy, then there is nothing to worry about.
A few important points you should keep in mind are:
Engage in the networks more suited to your niche.
Have a proper connection between your social media pages and website.
Follow the right people and be followed by the right people.
Share relevant and interesting content always by sticking to the rules of the different social media networks.
Now we have a challenge for you! During Halloween 2014, popular soft drink brand Pepsi came up with a post,
The text in the graphic said ‘we wish you a scary Halloween!’. The idea that the brand intended to put out was that being like Coca-Cola for Halloween would be “scary”. And if you look at the cape over the can in the picture closely, you notice that it’s Cola coca instead of Coca-cola. This is to avoid legalities.
But it didn’t take long enough for a response, and that too from a Coca-cola fan.
The caption written by the fan on the right read, “Everybody wants to be a hero!”. This changes the idea that Pepsi isn’t wearing a “scary” cape for Halloween but is trying to be a hero—like Coca-Cola.
Here, Pepsi tried taking a dig at their chief competitor, Coca-cola, but who do you think won this? Share your thoughts below!
Have you heard your brother, who is an engineering graduate, talk about the importance of digital marketing? Or do you have a senior in college who is currently searching ‘digital marketing jobs for freshers’ on their browser?
Ever wondered why people are talking about digital marketing in the first place? Do you feel that it’s a common term that’s been used nowadays? Do you have any idea how it works and what value a career in the digital marketing field can earn you?
What is digital marketing?
You’ve seen various advertisements over your lifetime via channels like television, magazines, billboards, etc, and now, you can see similar advertisements on the internet too, especially on your favourite social media platforms like Instagram, Facebook, etc.
Promoting your brand to a target audience through various channels like newspapers, television, magazines, billboards, etc is called marketing. Now imagine the same brand or the product being promoted digitally?
Yes, you are getting there.
So, what is exactly digital marketing? In simple words, it is marketing your brand through online platforms to convince your customers to buy your goods or services.
This includes blogging, email marketing, social media marketing, online advertising, video marketing and more.
Few of these terms might not be familiar to you, but don’t worry because we have everything explained to you in the coming sections.
Digital marketing in India
With COVID-19 and the frequent lockdowns, remember how we could not step out of the house? Similarly, it was difficult for companies to reach out to their consumers through traditional marketing, which includes flyers and billboards. So that method of marketing was out of the question.
That is when many companies realised the importance of digital marketing. Slowly, these companies had to shift their operations to online platforms and focus on the digital marketing industry as well. These companies had to take major decisions that affected their entire operations. And what is a business without taking risks or not being receptive to changes?
The number of mobile and internet users increased throughout the lockdown period, especially in India. Did you know that there were 658.0 million internet users in India in January 2022, according to Global Digital Insights?
As we go into the post-pandemic era, one of the key aspects to note is the growth of digital/internet users. We can see a skyrocketing growth of 814% in internet users in India alone within a decade where digital marketing cannot be ignored anymore.
How to get started in the digital marketing field?
Seems interesting so far? Well, let’s see how we can find you a place to get your career started in the digital marketing field.
1. A degree in marketing
Once you complete a bachelor’s or master’s degree in marketing course, you can always do an online certification course in digital marketing or go for an internship in the field of digital marketing. Pursuing a marketing course can enhance your digital marketing skills.
If you want to grow as a digital marketing professional, you can apply for internships. You can either do an online or an offline internship. An internship helps to gain hands-on experience under the right guidance. Another advantage is that you can build networks with people in the same field. If you are lucky enough, then your internship firm might offer you a permanent job right after your internship period.
If you have strong digital marketing skills, you can freelance as per your wishes. There are websites like Fiverr, Upwork that allow freelancers to find work and connect with potential customers.
4. Online courses
When there are so many online courses around you, you can always learn or level up your digital marketing skills in a few weeks or less than 6 months. Right from understanding Digital marketing terms to analytics to SEO to introduction to Performance Marketing, you can learn everything in one place.
Careers in digital marketing
Digital marketing is one of the top in-demand careers, according to LinkedIn and is a skill that can be picked up by anyone. You don’t need a degree specifically in marketing to apply for digital marketing jobs.
With digital marketing booming in business, the demand for digital marketing professionals is also growing rapidly. Hundreds of start-ups are rising in India where every company is in dire need of people to expand businesses quickly. This is one of the reasons why 40000+ job opportunities are opened up for digital marketers monthly in India.
Also, the digital marketing career scope in the Indian internet industry alone is going to be worth $160 billion by 2025, according to a Goldman Sachs report, which is three times its current value.
The huge advantage of digital marketing is that anyone could enter the field regardless of their course stream. Be it from a science or an engineering background, you can pursue your career in digital marketing if you are interested and have basic knowledge of digital marketing.
Career roles in digital marketing
In the world of digital marketing, everyone has their own roles to play. It depends on their area of expertise.
If you are a digital marketer, in general, your role is to create awareness about the brand to the world, generate traffic for the company’s website or in other words, attract more website users, and bring potential customers through various digital channels.
One thing you should know about digital marketing is that it is a broad topic, and it has many subsets. There are a lot more roles other than a digital marketer in this field. So, let’s find your area of interest by looking at the different career roles in digital marketing and how each works.
1. Digital Marketing Manager
A role of a digital marketer is to ideate, strategise and implement marketing campaigns, build a presence on social media and oversee the statistics/analytics reports.
You should be able to design and oversee all aspects of the digital marketing department, including marketing databases, emails, and display advertising campaigns. You must be competent in all areas of digital marketing and should be able to keep up with the current trends.
The average salary of a digital marketing manager is Rs.6,20,000 in India, while a senior digital marketing manager can earn an average of 15L per annum.
2. SEO Analyst
SEO analysts help an organisation increase the number of people viewing its website (s) by analysing data on website performance and staying on top of ever-changing SEO trends.
As an SEO analyst, it is your job to do keyword research that helps you stay your website on top. You must as well as be able to do systematic observations to improve performance and decision making and deliver them through statistical data analysis.
Sounds interesting? SEO analysts earn an average of Rs.19,069 per month, while SEO analyst leads can earn an average of ₹45,870 per month.
3. Content Marketer
Content marketers create all the content that is SEO-friendly that can engage the target audience. They are also responsible for increasing organic traffic (people who visit websites from unpaid sources) for the organisation through their optimised content.
A content marketer can earn an average of Rs.5,40,000 in India. With more experience, one can earn over 8L per annum.
4. Social Media Marketing Expert
Love social media? If so, you might want to know that the role of a social media marketing expert is to combine marketing and social media management to improve the company’s social media presence, engage with the target audience, and promote the brand on various social media platforms.
They are also in charge of strategising social media campaigns by creating content ideas, budget planning, and scheduling.
A social media marketing manager starts with an average of Rs.4,40,000 and as they soar in their career, one can earn around 10L a year.
5. Search Engine Marketing/SEM Specialist
An SEM specialist is hired in big companies to do keyword research, test ad campaigns, to achieve maximum Return On Investment (ROI) in paid search campaigns (an inexpensive and scalable form of web marketing designed to connect your ads with searchers actively seeking what you provide) by collecting and analyzing data, and identifying trends and insights.
You will be also in charge of managing the expense and budget of campaigns and estimating monthly costs.
The average base pay for a starter is Rs.31,503, while a senior SEM specialist can earn Rs.49,757.
6. Email Marketer
An email marketer’s job is to create emails that will catch their audience’s attention and interest in their product or service.
A person receives millions of emails and it is your job as an email marketer to ensure that your email stands out and creates an impact on them. You should also understand how to use your email to convert leads into customers.
Email Marketing Manager salary in India ranges between Rs.2.2 lakhs to Rs.15.0 lakhs, with an average annual salary of Rs.5.9 lakhs.
Digital marketing salary in India
Does this sound exciting to you so far? Do you think you found your niche? If yes, then perfect! If not, then also it’s fine. We know choosing a career can be confusing and that’s why we are here to help you figure it out.
In this demanding and fast-paced industry, the salary package offered is sensible too. Did you know that in India, digital marketing salary for freshers is offered around 3-4L per annum?
How to earn better in the digital marketing field?
Still confused if you should pursue a career in digital marketing? Now you know that a digital marketer earns a good income. Here are five factors that can help you land a job that offers you good pay.
One key aspect of getting started in the field is through interning at organisations. With good mentoring and hands-on experience, you can upskill yourself and make good connections with people from the same field. There are certification courses that you can do that add credits to your resume. With enough experience, it’s possible to negotiate a decent salary.
To get acquainted in this field, it is always good to have basic knowledge of digital marketing tools like SEO, email marketing, social media marketing and more. There are online courses that specialise in digital marketing to help you with upskill in the same field. Adding digital marketing skills to your resume can increase the chances of getting noticed by the recruiters.
It’s always good to learn from the beginning, and to run your own blog page is not something small. Creating a blog on something you are passionate about and keeping it engaged and adding it to the portfolio can help you build credibility.
4. Job role
Your salary depends on which role you are looking to work on. There will be a hike in your pay as you keep moving ahead in your career. With years of experience, your remuneration also increases.
Your employer matters in fixing your salary package. If it’s a large-scale company, a fresher will have an annual package salary of 3-4L. You can also choose to be a freelancer if you wish to work independently. According to Glassdoor, freelancers in digital marketing can earn from Rs.25,000 – Rs.10,00,000 per year.
Skill requirements in digital marketing
Now that we have mentioned skills, there are a few basic important skills that every aspiring digital marketing professional should have in their kitty.
1. Search Engine Optimisation skills
You should have a broad knowledge of SEO and how it works. Optimising content or a website to be picked up by the search engine is not something that everybody can do.
2. Social media management skills
Managing social media is not about putting up posts, but there is a whole creative brain behind ideating and strategising an entire campaign. One should have the talent to engage the audience and build connections by enhancing own brand on social media platforms.
3. Communication skills
Not just hard skills, but soft skills are equally important for any job role. Communication is successful when the message you are trying to convey is clear to your target audience, be it written or oral.
4. Design skills
It is not necessary to know how to design, but having knowledge of basic design rules can make a vast difference in your work. A good eye on content and design details can go hand in hand at work.
5. Organisation skills
Organisational skills include practices like time management, scheduling, prioritising through to-do and to-don’t list, project management skills, multi-tasking and more are essential skills that a digital marketing professional needs.
6. Analytical skills
Analytical skills include the ability to think critically, analyse data, make difficult decisions, and solve problems. Here, efficient data analytical skills are required to analyse and interpret marketing campaigns to improve paid and organic (unpaid) campaigns.
Future of digital marketing
With each passing day, businesses are changing, the lifestyle of people is changing, you can see how the internet is available to the rural parts of our country. It is going to be accessible to many more soon and hence the opportunities in the digital marketing field are going to broaden.
Upskilling in the field of digital marketing can bring you various job opportunities. It also helps to add value to your resume.
Now we know why digital marketing is one of the top careers and how it’s only going to gain more importance in the coming years. So, it’s never too late to start your blog or run your first digital marketing agency.
So when are you stepping up?
We would like to hear your thoughts and answer your questions. So, drop them below and let’s have a chat!